Date-wise News
Carat appoints Alex Crowther as Global Client President for GM

In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account

exchange4media Staff Dec 11, 2013 7:37 PM

Maxus India bags Ruchi Soya Industries business

The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar

exchange4media Staff Dec 11, 2013 7:35 PM

Carat appoints Alex Crowther as Global Client President for GM

In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account

exchange4media Staff Dec 11, 2013 7:05 PM

TDSAT dismisses NBA’s ad cap case, directed to go to High Court

The TDSAT decision comes after the Supreme Court gave its verdict last Friday, stating that the Tribunal should not interfere in TRAI’s recommendations

Abid Hasan Dec 11, 2013 1:37 PM

Amar Ujala Youth Quotient: Digital advertising is like science

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Quick five with JWT Mindset's Santha John

Agencies have to accept that it is not a 30-sec TV ad market anymore when building a client base, says the MD of JWT Mindset, who will assume the role of Chairman, Emeritus from Jan 1, 2014

Deepa Balasubramanian Dec 11, 2013 9:15 AM

Print players await refreshed IRS survey; insist on error-free data

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan Dec 11, 2013 9:09 AM

English entertainment channels need to be more Indian to expand: Experts

Most content in the English entertainment genre is imported as there is reluctance to invest & create content. Moreover, appointment viewing is less as shows are downloaded & watched

Abhinav Trivedi Dec 11, 2013 8:54 AM

We are not at a point where cartelisation has taken hold: Man Jit Singh

The CEO of MSM maintains that cartelisation will be a win-lose attempt instead of a win-win. If cartels are formed anywhere, it will be the time for the Competition Commission of India to step in, he adds

Abhinav Trivedi Dec 11, 2013 8:35 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

TRAI asks DTH operators to allow interoperability of STBs

TRAI has asked DTH operators to give viewers the option to use the same set top box while switching operators & also that they should be allowed to change the STB in exchange for cash

Abid Hasan Dec 11, 2013 8:06 AM

Youth Quotient: Digital advertising is like science

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Sudhendu Ram roped in as Marketing Head of Global Advertisers

Ram has been given a diverse role, which primarily focuses on mktg brands & the agency in different geographical areas. He will also look after market research & increase sale of outdoor inventories

exchange4media Staff Dec 11, 2013 7:51 AM

RBNL appoints Lavneesh Gupta as COO of its television business

As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content & marketing strategies. He joins in from IndusInd Bank

exchange4media Staff Dec 11, 2013 7:50 AM

GroupM to acquire majority stake in social media mktg firm Vocanic

This acquisition marks a further step towards WPP's goal of developing its networks in fast-growth markets and sectors & continues WPP's strategy of strengthening the Group's capabilities in digital media

exchange4media Staff Dec 11, 2013 7:48 AM