Date-wise News
In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account
exchange4media Staff Dec 11, 2013 7:37 PM
The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar
exchange4media Staff Dec 11, 2013 7:35 PM
In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account
exchange4media Staff Dec 11, 2013 7:05 PM
The TDSAT decision comes after the Supreme Court gave its verdict last Friday, stating that the Tribunal should not interfere in TRAI’s recommendations
Abid Hasan Dec 11, 2013 1:37 PM
Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...
Abhinna Shreshtha Dec 11, 2013 9:53 AM
Agencies have to accept that it is not a 30-sec TV ad market anymore when building a client base, says the MD of JWT Mindset, who will assume the role of Chairman, Emeritus from Jan 1, 2014
Deepa Balasubramanian Dec 11, 2013 9:15 AM
With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way
Abid Hasan Dec 11, 2013 9:09 AM
Most content in the English entertainment genre is imported as there is reluctance to invest & create content. Moreover, appointment viewing is less as shows are downloaded & watched
Abhinav Trivedi Dec 11, 2013 8:54 AM
The CEO of MSM maintains that cartelisation will be a win-lose attempt instead of a win-win. If cartels are formed anywhere, it will be the time for the Competition Commission of India to step in, he adds
Abhinav Trivedi Dec 11, 2013 8:35 AM
The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough
TRAI has asked DTH operators to give viewers the option to use the same set top box while switching operators & also that they should be allowed to change the STB in exchange for cash
Abid Hasan Dec 11, 2013 8:06 AM
Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...
Abhinna Shreshtha Dec 11, 2013 7:54 AM
Ram has been given a diverse role, which primarily focuses on mktg brands & the agency in different geographical areas. He will also look after market research & increase sale of outdoor inventories
exchange4media Staff Dec 11, 2013 7:51 AM
As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content & marketing strategies. He joins in from IndusInd Bank
exchange4media Staff Dec 11, 2013 7:50 AM
This acquisition marks a further step towards WPP's goal of developing its networks in fast-growth markets and sectors & continues WPP's strategy of strengthening the Group's capabilities in digital media
exchange4media Staff Dec 11, 2013 7:48 AM
