Date-wise News

In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account

exchange4media Staff 11-December-2013

The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar

exchange4media Staff 11-December-2013

In this role, besides being responsible for leading the General Motors business, Crowther will continue Carat’s track record in managing the $3 bn global account

exchange4media Staff 11-December-2013

The TDSAT decision comes after the Supreme Court gave its verdict last Friday, stating that the Tribunal should not interfere in TRAI’s recommendations

Abid Hasan 11-December-2013

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha 11-December-2013

Agencies have to accept that it is not a 30-sec TV ad market anymore when building a client base, says the MD of JWT Mindset, who will assume the role of Chairman, Emeritus from Jan 1, 2014

Deepa Balasubramanian 11-December-2013

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan 11-December-2013

Most content in the English entertainment genre is imported as there is reluctance to invest & create content. Moreover, appointment viewing is less as shows are downloaded & watched

Abhinav Trivedi 11-December-2013

The CEO of MSM maintains that cartelisation will be a win-lose attempt instead of a win-win. If cartels are formed anywhere, it will be the time for the Competition Commission of India to step in, he adds

Abhinav Trivedi 11-December-2013

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy 11-December-2013

TRAI has asked DTH operators to give viewers the option to use the same set top box while switching operators & also that they should be allowed to change the STB in exchange for cash

Abid Hasan 11-December-2013

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha 11-December-2013

Ram has been given a diverse role, which primarily focuses on mktg brands & the agency in different geographical areas. He will also look after market research & increase sale of outdoor inventories

exchange4media Staff 11-December-2013

As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content & marketing strategies. He joins in from IndusInd Bank

exchange4media Staff 11-December-2013

This acquisition marks a further step towards WPP's goal of developing its networks in fast-growth markets and sectors & continues WPP's strategy of strengthening the Group's capabilities in digital media

exchange4media Staff 11-December-2013

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