The week-long event in Mumbai will see hosting art trails, arty shopping sprees, impromptu paintings and live installations of art to engage the visitors

exchange4media Staff Nov 29, 2013 12:56 PM

The Awards, to be given across 20 categories, recognise the best from across the automotive industry and honours their achievements

exchange4media Staff Nov 29, 2013 12:26 PM

The line-up includes iconic bikes such as Bonneville, Speed Triple, Rocket III Roadster, Thunderbird Storm and supersports bike Daytona 675R

exchange4media Staff Nov 29, 2013 11:44 AM

Sood joins in the newly-created position of VP, Affiliate Sales & Commercial. He moves from NDTV. Choe comes on board as Vice President of Syndication

exchange4media Staff Nov 29, 2013 11:08 AM

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 9:42 AM

Today, clients talk to creative directly. Client servicing needs to understand this reality well & work cohesively with creative, says the Executive Vice President of Lowe Lintas

Syed Amjad Ali Nov 29, 2013 9:07 AM

Latching on to the consumer psyche briefed by the Fiat Brand Team of 'Growing Big', the automobile company's digital agency Maxus has come up with the 'Feel Big' interactive video initiative

exchange4media Staff Nov 29, 2013 8:59 AM

The Business Head of ZeeQ says that the core focus has been subscription, and because of the ZEE mother brand, the channel is at 1.5 cr set top boxes out of the 2 cr installed

Abhinav Trivedi Nov 29, 2013 8:44 AM

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 8:42 AM

The Global CEO of Maxus talks about the evolution of media in the last 25 yrs, its shifting mindset and the increased focus on digital @exchange4media Conclave

Priyanka Mehra Nov 29, 2013 8:35 AM

Prior to this, Sharma was Deputy Editor of Tehelka. He has been associated with the magazine since 2009

Abid Hasan Nov 29, 2013 8:10 AM

The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, & digital marketing for the Chennai-based jewellery brand

exchange4media Staff Nov 29, 2013 7:48 AM

This week, Star Plus further consolidated its lead, adding 31 mn TVTs to reach a gross viewership of 560 mn TVTs, while Colors garnered viewership of 513 mn TVTs

exchange4media Staff Nov 29, 2013 7:46 AM

Led by Jury Chairperson Agnello Dias, Chief Creative Officer, Taproot India, the distinguished jury to meet on December 10 to judge the entries across 12 categories

exchange4media Staff Nov 29, 2013 7:43 AM

I think marketing needs to be meaningful. We are spending a very important and considerable amount here in India, but it needs to be meaningful, which means it needs to be in line with what you want to achieve with your marketing strategy, because you can also spend a lot of dollars and yet that could be useless... The driving factor for Rado in the past 55 years and in the coming 55 years was and will be innovation. The day we stop innovating, we will probably kill the brand.

exchange4media Staff Nov 29, 2013 12:00 AM

Roughly 20 per cent of our revenues globally come from digital, which didn’t exist just three years ago. It’s not just about digital – that is the whole engagement play, which is why we now call ourselves an ‘engagement agency’, because so much of what we are doing now is really strategic content. Most of our clients have woken to the fact that they already produce such an incredible amount of content that they factor to become publishers. The serious dollar now is in helping companies to effectively become publishers of their own material across multiple platforms and engaging with the audiences directly.

exchange4media Staff Nov 29, 2013 12:00 AM