Date-wise News
Nat Geo Traveller India to launch its summer special in March

The group has initiated a marketing strategy to promote the summer special, which comprises both conventional marketing initiatives and customer engaging promotions

Abid Hasan Feb 22, 2014 11:52 AM

Times Mobile’s Follo expands its offering with StarAuctions

While Follo enables the users to receive real-time updates about their favourite celebrities, StarAuctions enables Follo users to bid & buy memorabilia of their favourite movie stars

exchange4media Staff Feb 22, 2014 11:45 AM

Indie music & sub-culture channel Pepsi MTV Indies launched

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

MEC appoints Sidhraj Shah as Head of Brand Activation

Shah’s mandate is to deliver innovative consumer experiences & to expand MEC’s brand engagement & implementation services. His last assignment was at Wizcraft as Deputy GM

exchange4media Staff Feb 22, 2014 11:28 AM

Goibibo cuts through the white noise to highlight travel booking experience

With its tagline of ‘Bookings Done Dana Done Done,’ the ad emphasises on efficiency, simplicity & value for money that Goibibo offers to consumers

exchange4media Staff Feb 22, 2014 10:50 AM

Google declared Most Trusted Internet Brand fourth year in a row

As per the Brand Trust Report, India Study, 2014, Yahoo was a close second, followed by YouTube, Facebook & Olx.in. Naukri.com leads in the Online Job Portals category

exchange4media Staff Feb 22, 2014 10:39 AM

Clean & Clear urges voters to get inked

Clean & Clear’s ‘Operation Black Dot’ initiative is aiming for 100% voter registration among students of Mumbai University & empowering them to make an informed decision at the ballot box

exchange4media Staff Feb 22, 2014 10:36 AM

PR industry cautiously optimistic about 2014: MSLGroup study

PR experts feel that though growth will be strong in 2014, there are serious challenges - squeezed cash flows, clients expecting more for the same fees, talent shortage & shrinking budgets in some cases

exchange4media Staff Feb 22, 2014 10:18 AM

Facebook Talks Live lets voters question top poll contenders

Facebook has joined hands with newslaundry.com and NDTV to present a social media platform to Facebook users to pose pertinent questions to leading politicians

exchange4media Staff Feb 22, 2014 10:05 AM

MEC appoints Sidhraj Shah as Head of Brand Activation

Shah's mandate is to deliver innovative consumer experiences & to expand MEC's brand engagement & implementation services. His last assignment was at Wizcraft as Deputy GM

exchange4media Staff Feb 22, 2014 9:39 AM

The cardinal sin is to be boring: O&M's Tham Khai Meng

The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M

Twishy Feb 22, 2014 9:37 AM

Top developments of the week

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Feb 22, 2014 8:45 AM

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