Authors
Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...
Priyanka Nair Oct 23, 2013 8:06 AM
There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta
Priyanka Nair Oct 18, 2013 8:10 AM
Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital
Priyanka Nair Oct 11, 2013 9:22 AM
Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo
Priyanka Nair Oct 10, 2013 8:01 AM
Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney
Priyanka Nair Oct 9, 2013 8:16 AM
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Priyanka Nair Oct 3, 2013 9:36 AM
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Priyanka Nair Oct 3, 2013 8:34 AM
It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA
Priyanka Nair Oct 1, 2013 8:37 AM
The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways
Priyanka Nair Sep 30, 2013 8:29 AM
Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust
Priyanka Nair Sep 27, 2013 8:44 AM
To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV
Priyanka Nair Sep 27, 2013 8:36 AM
From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media
Priyanka Nair Sep 26, 2013 7:57 AM
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Priyanka Nair Sep 25, 2013 9:35 AM
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Priyanka Nair Sep 25, 2013 8:17 AM
The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses
Priyanka Nair Sep 25, 2013 7:52 AM
An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas
Priyanka Nair Sep 24, 2013 8:11 AM
Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season
Priyanka Nair Sep 23, 2013 8:11 AM
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Priyanka Nair Sep 20, 2013 8:15 AM
According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today
Priyanka Nair Sep 20, 2013 7:48 AM
From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit
Priyanka Nair Sep 19, 2013 8:00 AM
Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz
Priyanka Nair Sep 18, 2013 8:31 AM
We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications
Priyanka Nair Sep 18, 2013 8:26 AM
Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts
Priyanka Nair Sep 17, 2013 7:51 AM
Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales
Priyanka Nair Sep 16, 2013 7:49 AM
Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans
Priyanka Nair Sep 13, 2013 7:45 AM
As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India
Priyanka Nair Sep 13, 2013 7:42 AM
The agency has already started re-structuring the brand's social media campaign, reveal industry sources
Priyanka Nair Sep 12, 2013 7:51 AM
The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity
Priyanka Nair Sep 11, 2013 7:46 AM
From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers
Priyanka Nair Sep 10, 2013 7:41 AM
The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport
Priyanka Nair Sep 9, 2013 7:44 AM
From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week
Priyanka Nair Sep 6, 2013 7:51 AM
The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles
Priyanka Nair Sep 6, 2013 7:46 AM
From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility
Priyanka Nair Sep 5, 2013 8:17 AM
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
Priyanka Nair Sep 4, 2013 7:51 AM
The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets
Priyanka Nair Sep 4, 2013 7:48 AM
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
Priyanka Nair Sep 4, 2013 7:42 AM
With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop
Priyanka Nair Sep 3, 2013 7:51 AM
From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth
Priyanka Nair Sep 2, 2013 8:41 AM
Priyanka Nair recounts a day in her life as a reporter working in the fast-paced world of online journalism and how she meets the various challenges
Priyanka Nair Aug 31, 2013 8:36 AM
Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg
Priyanka Nair Aug 31, 2013 8:27 AM
Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie
Priyanka Nair Aug 30, 2013 8:53 AM
Interestingly, women between the ages of 35 years and 44 years are the heaviest internet users in the Indian market
Priyanka Nair Aug 27, 2013 8:29 AM
Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations
Priyanka Nair Aug 26, 2013 8:19 AM
From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters
Priyanka Nair Aug 23, 2013 9:20 AM
Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group
Priyanka Nair Aug 23, 2013 7:57 AM
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
Priyanka Nair Aug 22, 2013 8:54 AM
From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum
Priyanka Nair Aug 21, 2013 9:04 AM
Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies
Priyanka Nair Aug 21, 2013 8:28 AM
Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region
Priyanka Nair Aug 19, 2013 8:19 AM
Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life
Priyanka Nair Aug 19, 2013 8:11 AM
From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media
Priyanka Nair Aug 16, 2013 8:55 AM
While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts
Priyanka Nair Aug 16, 2013 8:13 AM
The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle
Priyanka Nair Aug 14, 2013 7:59 AM
At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari
Priyanka Nair Aug 14, 2013 7:47 AM
Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play
Priyanka Nair Aug 13, 2013 8:22 AM
From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social
Priyanka Nair Aug 12, 2013 8:22 AM
Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB
Priyanka Nair Aug 9, 2013 8:08 AM
From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences
Priyanka Nair Aug 8, 2013 8:20 AM
Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever
Priyanka Nair Aug 8, 2013 8:12 AM
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
Priyanka Nair Aug 7, 2013 8:05 AM
Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch
Priyanka Nair Aug 6, 2013 8:01 AM
The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions
Priyanka Nair Aug 5, 2013 8:56 AM
Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent
Priyanka Nair Aug 2, 2013 9:00 AM
From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect
Priyanka Nair Aug 1, 2013 9:14 AM
As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move
Priyanka Nair Jul 30, 2013 8:36 AM
James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...
Priyanka Nair Jul 29, 2013 8:46 AM
Arvind RP, Mktg Head, Kaya Skin Clinic feels that in India digital marketing is a new trend, while globally digital marketing is a key component of mainline advertising
Priyanka Nair Jul 26, 2013 8:28 AM
From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook
Priyanka Nair Jul 26, 2013 8:21 AM
From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications
Priyanka Nair Jul 25, 2013 8:20 AM
"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?
Priyanka Nair Jul 24, 2013 8:03 AM
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Priyanka Nair Jul 23, 2013 9:21 AM
As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook
Priyanka Nair Jul 23, 2013 8:08 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 9:50 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 8:29 AM
Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television
Priyanka Nair Jul 20, 2013 9:01 AM
Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions
Priyanka Nair Jul 19, 2013 12:52 PM
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
Priyanka Nair Jul 19, 2013 8:14 AM
After running campaigns on Twitter, Facebook & Foursquare, ITC’s newest property, Grand Chola, is all set to integrate Instagram in its latest digital campaign
Priyanka Nair Jul 17, 2013 8:00 AM
Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team
Priyanka Nair Jul 17, 2013 7:45 AM
Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts
Priyanka Nair Jul 16, 2013 7:44 AM
Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn
Priyanka Nair Jul 15, 2013 8:19 AM
Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs
Priyanka Nair Jul 12, 2013 8:23 AM
In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana
Priyanka Nair Jul 12, 2013 7:46 AM
The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show
Priyanka Nair Jul 11, 2013 8:40 AM
We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers
Priyanka Nair Jul 11, 2013 7:48 AM
Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat
Priyanka Nair Jul 10, 2013 7:54 AM
Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off
Priyanka Nair Jul 9, 2013 8:18 AM
Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope
Priyanka Nair Jul 8, 2013 9:10 AM
Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG
Priyanka Nair Jul 5, 2013 9:39 AM
Through the 'Vote for your city' digital initiative, movie lovers across India can get the film released in their city via an online voting mechanism
Priyanka Nair Jul 1, 2013 8:14 AM
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Priyanka Nair Jun 28, 2013 9:57 AM
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Priyanka Nair Jun 28, 2013 9:01 AM
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Priyanka Nair Jun 27, 2013 10:05 AM
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Priyanka Nair Jun 27, 2013 7:57 AM
MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title
Priyanka Nair Jun 26, 2013 8:07 AM
ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...
Priyanka Nair Jun 26, 2013 7:58 AM
BusQ shelters were turned into newsrooms wherein the 'aam janta' could express their opinions, which were then broadcasted on the news channel
Priyanka Nair Jun 25, 2013 9:19 AM
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Priyanka Nair Jun 19, 2013 10:35 AM
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
Priyanka Nair Jun 19, 2013 10:18 AM
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
Priyanka Nair Jun 19, 2013 10:18 AM
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Priyanka Nair Jun 19, 2013 10:15 AM
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Priyanka Nair Jun 19, 2013 9:00 AM
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Priyanka Nair Jun 18, 2013 1:24 PM
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Priyanka Nair Jun 18, 2013 10:06 AM
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Priyanka Nair Jun 18, 2013 9:24 AM
Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each
Priyanka Nair Jun 18, 2013 8:03 AM
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Priyanka Nair Jun 17, 2013 2:39 PM
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Priyanka Nair Jun 17, 2013 1:31 PM
Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day
Priyanka Nair Jun 17, 2013 10:13 AM
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist
Priyanka Nair Jun 17, 2013 10:03 AM
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Priyanka Nair Jun 17, 2013 9:47 AM
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions' shortlist
Priyanka Nair Jun 16, 2013 7:25 PM
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Priyanka Nair Jun 16, 2013 6:59 PM
The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal
Priyanka Nair Jun 14, 2013 9:47 AM
Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks
Priyanka Nair Jun 13, 2013 3:03 PM
Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?
Priyanka Nair Jun 11, 2013 7:57 PM
Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter
Priyanka Nair Jun 8, 2013 8:09 PM
With a new committee in place, the Mumbai Hoarding Owners Association is set to tackle the long pending animosity with BMC and increasing licence fees
Priyanka Nair Jun 6, 2013 8:18 PM
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
Priyanka Nair Jun 5, 2013 8:12 PM
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
Priyanka Nair Jun 4, 2013 9:43 AM
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Priyanka Nair Jun 4, 2013 9:08 AM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 4, 2013 9:05 AM
Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013
Priyanka Nair Jun 3, 2013 4:57 PM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 3, 2013 7:34 AM
After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers
Priyanka Nair Jun 1, 2013 6:27 PM
Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy
Priyanka Nair May 27, 2013 8:21 PM
The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders
Priyanka Nair May 27, 2013 8:09 PM
Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated
Priyanka Nair May 24, 2013 7:31 PM
The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy
Priyanka Nair May 24, 2013 7:29 PM
Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing
Priyanka Nair May 23, 2013 10:38 PM
In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke
Priyanka Nair May 22, 2013 7:37 PM
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
Priyanka Nair May 21, 2013 7:41 PM
Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say
Priyanka Nair May 20, 2013 8:28 PM
Reporter Priyanka Nair shares some valuable insights on love and communication she got from her ‘mommy jaan’ this Mother’s Day
Priyanka Nair May 18, 2013 7:45 PM
King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
Priyanka Nair May 16, 2013 10:12 PM
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
Priyanka Nair May 16, 2013 9:06 PM
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
Priyanka Nair May 14, 2013 8:12 PM
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
Priyanka Nair May 14, 2013 7:48 PM
Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
Priyanka Nair May 13, 2013 7:27 PM
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
Priyanka Nair May 10, 2013 7:12 PM
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
Priyanka Nair May 8, 2013 8:12 PM
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
Priyanka Nair May 7, 2013 7:56 PM
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
Priyanka Nair May 7, 2013 7:08 PM
The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?
Priyanka Nair May 3, 2013 9:20 PM
exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL
Priyanka Nair May 2, 2013 8:51 PM
Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai
Priyanka Nair May 2, 2013 7:07 PM
With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee
Priyanka Nair May 1, 2013 8:38 PM
The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points
Priyanka Nair May 1, 2013 7:28 PM
Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push
Priyanka Nair Apr 29, 2013 8:13 PM
Pepsi has gone beyond just creating a FB page for IPL; it has exploited Twitter like never before. e4m takes a look at how Pepsi is changing the digital game...
Priyanka Nair Apr 25, 2013 8:35 PM
