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Interactive Avenues bags Fiat India's social media account?blur=25

Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch

Priyanka Nair Aug 6, 2013 8:01 AM

Seacret signs up Brand Connect as its retail partner?blur=25

The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions

Priyanka Nair Aug 5, 2013 8:56 AM

Millennials looking for a career in social media mktg? Here’s how to get it right?blur=25

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent

Priyanka Nair Aug 2, 2013 9:00 AM

L'Oreal, Dove, Sunsilk take the video route to create engagement?blur=25

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect

Priyanka Nair Aug 1, 2013 9:14 AM

Why the Twitter-Vodafone partnership looks promising??blur=25

As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move

Priyanka Nair Jul 30, 2013 8:36 AM

"Creative content should be made keeping media placement in mind"?blur=25

James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...

Priyanka Nair Jul 29, 2013 8:46 AM

"Indian digital mktg needs 5 more yrs to reach current global levels"?blur=25

Arvind RP, Mktg Head, Kaya Skin Clinic feels that in India digital marketing is a new trend, while globally digital marketing is a key component of mainline advertising

Priyanka Nair Jul 26, 2013 8:28 AM

Brands play the kids' card right; strike a chord with parents on social?blur=25

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair Jul 26, 2013 8:21 AM

Yes Bank's long-term OOH initiative reaps high visibility?blur=25

From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications

Priyanka Nair Jul 25, 2013 8:20 AM

A day without Google! Can brands survive??blur=25

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

The Indian outdoor landscape through the creative lens?blur=25

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

Philips India grooms its social media strategy to target men?blur=25

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook

Priyanka Nair Jul 23, 2013 8:08 AM

Heineken persuades travellers to change plans at the drop of a hat?blur=25

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 9:50 AM

Heineken persuades travellers to change plans at the drop of a hat?blur=25

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 8:29 AM

Reporter's Diary: Love is in the air, literally!?blur=25

Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television

Priyanka Nair Jul 20, 2013 9:01 AM

Men's brands striking the right conversations on social media?blur=25

Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions

Priyanka Nair Jul 19, 2013 12:52 PM

"OOH remains un-calibrated, un-measured & difficult to harness"?blur=25

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora

Priyanka Nair Jul 19, 2013 8:14 AM

ITC Grand Chola to power its digital campaign with Instagram?blur=25

After running campaigns on Twitter, Facebook & Foursquare, ITC’s newest property, Grand Chola, is all set to integrate Instagram in its latest digital campaign

Priyanka Nair Jul 17, 2013 8:00 AM

Vodafone strikes an on-ground connect with pilgrims in Maharashtra?blur=25

Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team

Priyanka Nair Jul 17, 2013 7:45 AM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM