Digital News

Decoding Decisioning

Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control

Shantanu David Nov 1, 2022 8:22 AM

byju's

As a global partner, BYJU’S will have extensive in-venue assets, broadcast, and digital rights across all ICC events and similar rights for the FIFA World Cup

exchange4media Staff Oct 31, 2022 1:45 PM

'BotHard'

The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers

exchange4media Staff Oct 31, 2022 12:57 PM

revenue drop

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM

twitter

Musk has said that Twitter aspires to be the most respected advertising platform in the world

Shantanu David Oct 29, 2022 9:28 AM

Anupam Kher

The actor took to his official Twitter page on Wednesday night to share the news

exchange4media Staff Oct 28, 2022 8:17 PM

taboola

October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights

exchange4media Staff Oct 28, 2022 4:06 PM

social media

MeitY has reportedly pushed for a three-member grievance appellate committee

exchange4media Staff Oct 28, 2022 9:31 AM

laj salam

Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like

Nilanjana Basu Oct 28, 2022 9:03 AM

unacademy

The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

Sonam Saini Oct 28, 2022 8:29 AM

elon musk

Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was concluded

exchange4media Staff Oct 28, 2022 8:18 AM

niraj ruparel

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected

Niraj Ruparel Oct 28, 2022 8:03 AM

Elon Musk Twitter

Musk shared his motivations behind Twitter acquisition and outlined how he wants the microblogging site to grow as a platform for brands

exchange4media Staff Oct 27, 2022 7:10 PM

moj

‘Moj for Creators – Academy’ has already seen over 30,000 enrollments

exchange4media Staff Oct 27, 2022 6:38 PM

google

The tech giant has been pulled up by the regulator again after a week for unfair practices that affect competition

exchange4media Staff Oct 27, 2022 3:50 PM

Sunayendra Jain

Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy

Sunayendra Jain Oct 27, 2022 8:48 AM

OTT

Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market

Nilanjana Basu Oct 27, 2022 8:38 AM

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