Digital News
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Companies directed to discontinue practices that undermine informed consumer consent
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
The collaboration will see the two companies co-produce a range of new original shows
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
The 4th edition of the conference is set to take place in Mumbai on June 11
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states
Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
In a LinkedIn post, Founder & CEO Prasad Shejale shared that LS Digital’s growth has been driven by a willingness to adapt before change became mainstream
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast
The platform is expected to be formally unveiled by the end of this month
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
According to DeepMind, the aim is to make AI assistance more seamless by enabling the computer to interpret both the visual and semantic context of whatever the user is highlighting
The bench also cautioned that enforcement agencies could not invoke arrest powers casually and noted that officers could face consequences if powers were exercised without proper legal basis
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
Nazara has appointed Mithun Sacheti, Founder of CaratLane, as a Non-Executive Director and Muraarie Rajan as an Independent Director on its Board
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Affle’s consolidated revenue from operations stood at Rs 2,709 crore, an increase of 19% y-oy
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Bajaj has been associated with JioStudios as SVP & Head- Originals for nearly seven and a half years
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Reports suggest the searches were carried out by the ED’s Bengaluru Zonal Office in connection with an ongoing probe involving Gameskraft Technologies
The awards aim to honour brands, agencies, platforms, startups and marketing leaders who are leveraging Al as a strategic growth engine
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
The Global Monthly Active Users increased 11% year over year to 631 million
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Tests conducted in presence of officials from Wireless Planning and Coordination Wing, Telecom Engineering Centre, Department of Science and Technology, MeitY, MIB, Prasar Bharati, & Tejas Networks
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
A former army officer turned corporate anti-piracy strategist, Yadav led some of the most aggressive and high-impact crackdowns on illegal streaming networks in India and overseas
The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Prior to joining Jagran New Media, Rajesh Upadhyay held senior roles at HT Media and DB Corp
The company expects second quarter revenue to range between 715 million and 725 million dollars
As per the policy, Streaming Minutes refer to the actual duration of content viewed by users. This excludes buffering time, auto-play, idle playback, background play, or any system-generated activity
Meanwhile, advertising for gambling and betting platforms continues to flood digital media, celebrity endorsements persist, and user acquisition campaigns show little sign of slowing down
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
Report findings are stark: what began as bootleg DVD rackets two decades ago has metastasised into a multi-billion-dollar transnational criminal infrastructure
In the first quarter, the platform reported 761 million monthly active users, marking a 12 percent year-on-year increase, while premium subscribers grew 9 percent to 293 million
ad impressions delivered across our Family of Apps increased by 19% year-over-year
Google Services revenue grew 16% to USD 89.6 billion, led by a 19% jump in Search and subscriptions, while YouTube advertising rose 11%
AWS contributed the bulk of earnings, with operating income climbing to USD 14.2 billion from USD 11.5 billion
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
The illegal streaming network was functioning through a mobile application identified as Levyn
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
Dhruv Dhawan, Vice President for Revenue at The Trade Desk India, congratulated colleagues Kanika Chaudhary, Shreyash Saxena, Mihir Sehgal and Abhijeet Roy on their promotions
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
As Co-Founder of Think Result, Shah stepped into the fast-evolving world of digital media and publishing, bringing with him a strong grounding in ROI-driven strategy and execution
Before joining Zee Media, Rohit Srivastava worked with Navbharat Live, Dainik Bhaskar Digital and The Free Press Journal
Marking another year, the industry leader’s journey reflects scale, strategy and sustained impact across markets
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ecosystem, note industry observers
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions
The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming
Before joining Jagran New Media, Pandey worked at Varahe Analytics Private Limited
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation
Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
The company in a statement said regulatory uncertainty forced it to shut down the initiative
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
The subscription is positioned as an optional add-on focused largely on personalisation
Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry
After walking away from Warner Bros. Discovery, Netflix sharpens focus on advertising, live programming, content ownership and ARPU; India could be a key testbed for its next growth phase
The AI Governance and Economic Group will be chaired by Ashwini Vaishnaw with Jitin Prasada
Revenue for the quarter rose 16% to $12.3 billion, driven by a mix of subscriber growth, price increases and a rapidly scaling ads business
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
The agency was honoured with the ‘Talent Management Agency of the Year’ title
The agency bagged the ‘Digital Marketing Agency of the Year’ honour for its impressive and outstanding work
The brand took home 20 metals including 7 golds, 6 silver metals and 7 bronze metals across categories.
The influencer agency bagged 17 metals including 5 golds, 5 silver and 7 bronze metals for its brilliant work across categories
Among the other key winners are White Rivers Media, Monk Entertainment, Loreal India, Zydus Lifesciences and AER Media
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
According to an initial report by eMarketer, Meta’s “net” global digital ad revenue will reach about $243.46 billion in 2026, slightly ahead of Google’s $239.54 billion
The awards aim to honour, recognise & celebrate the companies, organisations and individuals for their creative influencer-driven content
With the new feature, creators can tag products directly within Reels by either pasting a product URL, including affiliate links, or selecting items from a brand’s catalogue
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
The shift reflects a broader evolution in how brands are using social platforms, not just for reach but as full-funnel commerce engines powered by creators, short-form video, and AI-led discovery
According to an advisory issued by the MIB, the financial bid opening is scheduled for April 8, 2026
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’
Additionally, Publicis will become Microsoft’s global media agency of record
Focus on enabling global-first and AI-native businesses from India to scale internationally
The report projects the overall market will surge to $250 billion by the end of the decade, nearly tripling from its current $90 billion size
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy
Newspulse is a unified Agentic AI platform that replaces fragmented point-solutions with a single, policy-driven content curation engine for the modern newsroom
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
A central theme of the government’s position is that the draft amendments remain firmly anchored within existing legal boundaries
Secretary S. Krishnan described the revisions as a four-part clarification exercise addressing persistent industry concerns around compliance, liability and enforcement
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
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