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Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players
Sunidhi Vijay May 19, 2026 8:33 AM
Today, deeper engagement signals such as saves, shares, watch time, repeat views, comments, profile visits and DMs are emerging as the real indicators of audience connection
Sunidhi Vijay May 18, 2026 9:20 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent
Sunidhi Vijay May 12, 2026 8:56 AM
As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots
Sunidhi Vijay May 11, 2026 9:45 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
While some industry observers say the recent rebranding exercises have been less cosmetic and more introspective, others say that the real test is whether the business has changed beneath it
Sunidhi Vijay May 7, 2026 9:14 AM
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
Travel brands are allocating a larger share of budgets to search, programmatic and app-based channels, where user intent signals can be leveraged to deliver targeted messaging
Sunidhi Vijay Apr 30, 2026 8:10 AM
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall
Sunidhi Vijay Apr 28, 2026 8:32 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Pirojsha Godrej, Chairperson Designate, Godrej Industries Group, says its financial services arm, still early in its journey, could be among the fastest-growing verticals & a future listing candidate
Sunidhi Vijay Apr 23, 2026 8:55 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit
Sunidhi Vijay Apr 20, 2026 9:42 AM
Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, says HMD is rolling out a 360-degree marketing approach that combines digital marketing with traditional media and on-ground activations
Sunidhi Vijay Apr 17, 2026 8:53 AM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
Distinctive design systems are emerging as a key differentiator, helping brands build consistency across platforms while adapting to fragmented consumer journeys, say experts
Sunidhi Vijay Apr 14, 2026 9:00 AM
AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution
Sunidhi Vijay Apr 13, 2026 8:41 AM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM
Industry observers note that occasions are no longer just festivals or seasons; they now include frequent, personalised moments, helping brands engage consumers and boost purchases
Sunidhi Vijay Apr 9, 2026 8:45 AM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
Industry execs say that intermittent supply disruptions, coupled with higher cylinder prices, are nudging consumers toward convenient, ready-to-eat and ready-to-prepare options
Sunidhi Vijay Apr 3, 2026 9:48 AM
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately
Sunidhi Vijay Mar 27, 2026 8:35 AM
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust
Sunidhi Vijay Mar 26, 2026 8:47 AM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs
Sunidhi Vijay Mar 16, 2026 9:28 AM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders
Sunidhi Vijay Mar 11, 2026 8:30 AM
Shyamala Ramanan, Business Head, Mia by Tanishq, says the brand is seeing rising demand for everyday jewellery, particularly among younger consumers who view jewellery as extension of personal style
Sunidhi Vijay Mar 10, 2026 9:46 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
Yagnesh Ravi, Lead – Ad Solutions, Snap Inc India., says India has become one of Snap’s fastest-growing markets globally, driven by growth across users, creators and advertisers
Sunidhi Vijay Mar 6, 2026 9:31 AM
Zoher Kapuswala, Marketing Head, Ferrero India, explains how brands are recalibrating their marketing strategies to align with evolving consumer behaviour
Sunidhi Vijay Mar 5, 2026 9:08 AM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, Aditya Birla, Jewellery, says the category is entering a phase of value engineering, cultural rootedness &omni-channel discovery
Sunidhi Vijay Feb 27, 2026 8:58 AM
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, said digital allocations have risen significantly from roughly 25% a few years ago
Sunidhi Vijay Feb 25, 2026 9:17 AM
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
Experts say the real shift is within digital itself—from a bottom-funnel conversion tool to a central driver of brand building, scale and measurable growth
Sunidhi Vijay Feb 20, 2026 8:38 AM
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift from demographic to psychographic, building a coherent brand world & more
Sunidhi Vijay Feb 18, 2026 9:27 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
At Prayagraj’s Magh Mela, brands are tapping into the high footfall with activations; many moving beyond symbolic presence to on-ground experiences, high-visibility signage & BTL activations
Sunidhi Vijay Feb 16, 2026 9:22 AM
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Experience, once positioned as a growth lever or a creative differentiator, is increasingly being treated as a measurement lens
Sunidhi Vijay Feb 5, 2026 9:04 AM
As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%
Sunidhi Vijay Feb 4, 2026 8:44 AM
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments
Sunidhi Vijay Feb 2, 2026 7:58 AM
After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default
Sunidhi Vijay Jan 31, 2026 9:00 AM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
Sunidhi Vijay Jan 22, 2026 8:58 AM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Vivek Das, Chief Digital Officer of Madison Media, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
Sunidhi Vijay Jan 19, 2026 8:34 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Sunidhi Vijay Jan 15, 2026 8:48 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Sunidhi Vijay Jan 13, 2026 9:00 AM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
Sunidhi Vijay Jan 12, 2026 9:18 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Sunidhi Vijay Jan 5, 2026 8:49 AM
Consumer durables players expect GST overhaul to bring structural clarity, and thereby leading to sharper focus on portfolio optimisation and disciplined advertising spends
Sunidhi Vijay Jan 2, 2026 8:26 AM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads
Sunidhi Vijay Dec 29, 2025 9:05 AM
Jai Krishnan, CEO – India, Samsonite, SA and Anushree Tainwala, Executive Director – Marketing, Samsonite, SA, talk about marketing strategy, operational priorities and more
Sunidhi Vijay Dec 24, 2025 9:20 AM
From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies
Sunidhi Vijay Dec 24, 2025 8:58 AM
Hirokazu Kotera, Executive Director of Kansai Nerolac Paints, explains how the company leverages India’s market, mobile-first culture, and sustainability focus while upholding Japanese craftsmanship
Sunidhi Vijay Dec 22, 2025 9:32 AM
Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, design-led content and experiences that AI can easily reference
Sunidhi Vijay Dec 19, 2025 8:41 AM
Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and drives conversions, especially in insurance, savings and micro-credit
Sunidhi Vijay Dec 15, 2025 8:45 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over volume
Sunidhi Vijay Dec 10, 2025 9:01 AM
With increasing costs and discovery becoming competitive, FMCG brands are moving from driving traffic to owning the answer, and are creating crisp, structured content that Google can easily pick up
Sunidhi Vijay Dec 8, 2025 8:43 AM
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
CEO Harsh Jain says Dream11 will be ‘rationing’ its marketing spends as part of broader optimisation efforts
Sunidhi Vijay Dec 4, 2025 4:00 PM
Industry planners say traditional evening prime time may still work for TV, but no longer defines consumer attention; categories developing own peak hours based on mindset and behaviour
Sunidhi Vijay Dec 4, 2025 9:12 AM
In conversation with e4m, Pritika Shah, Head of Marketing at HDFC Life, talks on how the brand strategises to achieve a balance with purpose-led narratives, influencers and new-age media
Sunidhi Vijay Dec 1, 2025 9:10 AM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
ICC CEO Sanjog Gupta spoke of the tournament expanding the global footprint of the T20 format and called it ‘cricket’s handshake with the world’
Sunidhi Vijay Nov 26, 2025 9:25 AM
Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies
Sunidhi Vijay Nov 25, 2025 9:15 AM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
Deeper monetisation, bigger brand play and rise of regional have been key in building momentum, say industry players
Sunidhi Vijay Nov 21, 2025 9:22 AM
Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment offering a high level of immersion and undivided attention
Sunidhi Vijay Nov 18, 2025 8:46 AM
This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts
Sunidhi Vijay Nov 13, 2025 9:03 AM
The Channel Factory’s Media Misalignment Report 2025 warns that the growing use of AI-generated content is exacerbating inefficiency
Sunidhi Vijay Nov 12, 2025 9:32 AM
Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation
Sunidhi Vijay Oct 28, 2025 9:03 AM
From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange
Sunidhi Vijay Oct 24, 2025 8:47 AM
For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach deepen online
Sunidhi Vijay Oct 23, 2025 9:09 AM
Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect
Sunidhi Vijay Oct 14, 2025 9:15 AM
The report also highlights how retail media and content optimization are emerging as key levers for brands on quick commerce platforms
Sunidhi Vijay Oct 13, 2025 9:26 AM
D2C advertisers reallocating 25-40% of festive budgets for regional activations; brands want tailored budgets, messaging, and content mixes as per state, language and micro-markets
Sunidhi Vijay Oct 10, 2025 9:08 AM
The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping and customer support, say experts
Sunidhi Vijay Oct 9, 2025 9:02 AM
Globally, advertisers are shifting from tracking ad delivery to measuring real attention—how long users actually view, listen to, or interact with ads
Sunidhi Vijay Oct 6, 2025 8:41 AM
Pravin Chaudhari, Managing Director, Kansai Nerolac Paints, speaks to e4m, on the brand refreshing its iconic jingle, association with Ranveer Singh, the company’s media strategy and more
Sunidhi Vijay Oct 1, 2025 9:12 AM
Brands are treating ORM as part of the digital and customer service backbone; Online reputation management will soon move beyond tracking mentions to detecting manipulated content, say experts
Sunidhi Vijay Sep 30, 2025 8:36 AM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
Puneeth Bekal, EVP & CMO at HDFC Securities, discusses the brand’s research-driven approach to its upcoming segmented campaign rollout and the rationale behind its reduced marketing spends
Sunidhi Vijay Sep 26, 2025 9:30 AM
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Sunidhi Vijay Sep 24, 2025 9:06 AM
Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI
Sunidhi Vijay Sep 22, 2025 8:32 AM
Experts note that shifts in campaign formats are shaping festive ad spends, with CTV emerging as a standout medium amid the rapid rise of digital
Sunidhi Vijay Sep 18, 2025 8:57 AM
Rishi Negi, Group COO, Banijay Asia and EndemolShine India, talks about Bigg Boss 19’s dual-platform opening, its OTT-first strategy, sponsor traction, and more
Sunidhi Vijay Sep 17, 2025 9:10 AM
A sizeable chunk of the ad spends is believed to be directed at seasonal campaigns designed around periods such as March’s tax-saving rush or the September–December festive cycle
Sunidhi Vijay Sep 15, 2025 8:48 AM
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Sunidhi Vijay Sep 12, 2025 9:15 AM
Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement, and more
Sunidhi Vijay Sep 10, 2025 9:03 AM
Experts note that while acquisition once dominated priorities for D2C brands, it now stands nearly equal with retention and customer experience
Sunidhi Vijay Sep 8, 2025 9:28 AM
Sandeep Walunj, Group CMO at MOFS, shares insights on brand differentiation, media balance, influencer impact, hyperlocal efforts, and evolving investor behaviour shaping future marketing strategies
Sunidhi Vijay Sep 8, 2025 9:07 AM
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more
Sunidhi Vijay Sep 5, 2025 9:15 AM
The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
Sunidhi Vijay Sep 4, 2025 9:03 AM
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand-building, and focuses on targeted campaigns
Sunidhi Vijay Sep 4, 2025 8:47 AM
Ramesh KP, Head of Marketing, on how South Indian Bank is blending heritage with modernity, from vernacular campaigns in Tier 2 and 3 towns to performance-driven digital strategies in metros
Sunidhi Vijay Aug 29, 2025 12:52 PM
Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety measures & content moderation
Sunidhi Vijay Aug 29, 2025 9:29 AM
Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term commitment
Sunidhi Vijay Aug 29, 2025 9:09 AM
As per industry experts, while Mumbai and Pune continue to dominate OOH activity, tier cities are witnessing more structured festive campaigns compared to last year
Sunidhi Vijay Aug 27, 2025 8:26 AM
Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash but also regulatory scrutiny
Sunidhi Vijay Aug 25, 2025 9:04 AM
Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
Sunidhi Vijay Aug 25, 2025 9:03 AM
Industry leaders emphasise that the focus has shifted from whether to adopt AI to how it can be implemented responsibly—balancing innovation with empathy to preserve the trust at the core
Sunidhi Vijay Aug 22, 2025 8:40 AM
At the seventh edition of India Web Fest, a panel of industry experts spoke on 'Content Creation for Impact: Emerging Trends to Look Out For'
Sunidhi Vijay Aug 21, 2025 11:34 AM
Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual and culturally immersive destinations
Sunidhi Vijay Aug 21, 2025 9:09 AM
Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more
Sunidhi Vijay Aug 21, 2025 9:04 AM
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
Sunidhi Vijay Aug 18, 2025 8:23 AM
Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser across all categories
Sunidhi Vijay Aug 13, 2025 9:22 AM
Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
Sunidhi Vijay Aug 12, 2025 9:01 AM
As per industry estimates, Reddit’s ad revenue will touch $1.8 bn in 2025; Indian marketers in tech, real estate, and entertainment exploring the platform for performance marketing, brand storytelling
Sunidhi Vijay Aug 11, 2025 8:54 AM
Creator-led content and events inspire long-term customer relationships as in the health and wellness space what truly matters is trust, credibility, and awareness, share industry players
Sunidhi Vijay Aug 7, 2025 8:34 AM
Speaking to e4m, Seddharth Merrotra, Head of Business Development at Krafton India, offered a deep dive into the company’s strategy, brand collaborations, & more
Sunidhi Vijay Aug 4, 2025 9:15 AM
Brands are shifting from prioritising frequency to focusing on relevance, listening closely to audience and showing up only when and where it truly matters
Sunidhi Vijay Aug 4, 2025 8:31 AM
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
The idea is simple yet powerful: give your consumers something to belong to, not just something to buy
Sunidhi Vijay Jul 24, 2025 9:16 AM
Simplifying complex concepts and minimising the use of jargons is a core idea across BFSI brands, say experts
Sunidhi Vijay Jul 24, 2025 8:58 AM
Speaking to e4m, Ashish Sehgal, Chief Growth Officer at ZEEL, shared insights into the broadcaster’s evolving roadmap and its approach to engaging advertisers, partners, and viewers
Sunidhi Vijay Jul 18, 2025 11:35 AM