Date-wise News
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
Over the course of his career, he has held senior leadership roles with Marico, PepsiCo, Allied Blenders & Distillers, Bacardi
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Incumbent agency of the British carmaker is US-based Omnicom. In India, the account is estimated to be Rs 400 Cr
The jury members virtually debated on who should make the final cut among all the nominations
Catherine Sullivan is leaving Burson following a 12-year tenure with the agency
As per reports, the accused — Deepak Singh, Prithvi Raj Singh, and Vikas Taneja — were taken into custody under PMLA
e4m Staff May 8, 2026 12:51 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
Raj Karan Marhas has been associated with Zomato for over seven years
e4m Staff May 8, 2026 12:22 PM
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
Prior to this, Muralidharan K was working as a senior journalist in Collective Newsroom
As Debabrata Mukherjee, Managing Director, Lotte India Corporation, turns a year older today, we look at what distinguishes his leadership, & how his career reflects clarity, focus and adaptability
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
The company said Entertainment SVOD revenue growth accelerated to 13% in Q2 from 11% in Q1
Mahendra Singh Chauhan previously held roles at Wavemaker, Rajasthan Patrika and others
Nickil Baswan will also be leading stakeholder engagement, brand building and business support across company verticals
Guest Column: Bhuvan Lall reflects on why Sir David Attenborough remains among the world’s most recognised and trusted voices as the naturalist celebrates his 100th birthday today
Bhuvan Lall May 8, 2026 8:22 AM
Abhishek Banerjee joins after a 4-year stint with Publicis Worldwide and Saatchi & Saatchi, based out of Vietnam
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
The 73rd edition of the Festival takes place from 22 to 26 June in Cannes, France
Bajaj has been associated with JioStudios as SVP & Head- Originals for nearly seven and a half years