Latest News

Kavya Maran ,  Anirudh Ravichander?blur=25

Telangana CM A Revanth Reddy has confirmed the date of Kavya Maran and Anirudh Ravichander’s wedding reception

e4m Staff 14 hours ago

Meher Bajwa?blur=25

Meher Bajwa brings more than 15 years of experience building influential media brands across lifestyle, travel, luxury and digital publishing

e4m Staff 19 hours ago

Ashvin Mishra Bharat?blur=25

Bharat brings a background in sports journalism, public relations and media communications

e4m Staff 19 hours ago

Jaimit Doshi | Bharti AXA Life Insurance?blur=25

Doshi brings over 25 years of experience across marketing, technology, digital, analytics and sales

e4m Staff 19 hours ago

Dana Abul?blur=25

She takes on the leadership role after over six years with the bank

e4m Staff 20 hours ago

Tesla Roadster?blur=25

Tesla's Roadster reveal shows how spectacle can generate attention, but sustaining interest until production begins in 2028 may prove a bigger marketing challenge

Shalinee Mishra 21 hours ago

Ipsita Johri Rane?blur=25

Ipsita Johri Rane brings over 25 years of experience across marketing, communications, brand building

e4m Staff 21 hours ago

Fritz Fernandes?blur=25

Prior to this, Fernandes was Vice President and Head of Experiences at PVR Limited

e4m Staff 23 hours ago

Katie Zacharia?blur=25

In a post on X, Zacharia has praised the US President, describing him as ‘kind, wonderful, gracious, thoughtful, enthusiastic, and hardworking’

e4m Staff 1 day ago

Urban Company?blur=25

The company reported a loss of Rs 182.5 crore

e4m Staff 1 day ago

Suraj Singh Joins Zee Studios as New Production Leader?blur=25

His proposed move follows changes in the studio’s senior ranks

e4m Staff 1 day ago

MIB's Senthil Rajan: Empowering India's $100B Media Growth?blur=25

Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and entertainment industry tap global markets

Imran Fazal 1 day ago

How Packaging Innovations Boost Brand Loyalty in Food Industry?blur=25

How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.

Nicole Fernandes 1 day ago

Meghna Chettri Launches Amã Foods for Authentic GI-Tagged Produce?blur=25

The brand sells Geographical Indication tagged foods, grown slowly by farmer collectives in their place of origin, under the line ‘The Origin of Purity’

e4m Staff 1 day ago

Nojoud Radwan Joins WHOOP as Senior Marketing Lead for GCC?blur=25

Radwan was earlier with adidas as Senior Marketing Manager in Saudi Arabia

e4m Desk 1 day ago

New Press Council Guidelines Enhance Journalist Safety During Protests?blur=25

The guidelines stress journalist safety, impartial reporting, newsroom coordination, precautions, and avoiding tear gas and other hazards

e4m Staff 1 day ago

Are Café Brands Adapting to Gen Z's Changing Coffee Preferences??blur=25

From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.

Nicole Fernandes 1 day ago

Zupee Exits Gaming to Focus on AI Innovations for India?blur=25

After discontinuing real-money gaming in August 2025 and subsequently running a free-to-play platform, the company will shut its remaining games to focus on AI-led businesses

Imran Fazal 1 day ago

IBDF Calls for Removal of 30-Minute Content Mandate to Support Broadcasters?blur=25

The broadcasters’ body has called for content-carriage separation, proportionate penalties, removal of temporary live-uplinking fees for sports and greater commercial freedom under TRAI’s framework

Imran Fazal 1 day ago

Mayank Jain Takes the Helm as CEO of Magicbricks?blur=25

Jain joins from CarDekho where he was CEO of Auto Classifieds

e4m Staff 1 day ago

Anvi Dadhich Takes Charge of Marketing at JioBlackRock Investment Advisers?blur=25

Anvi Dadhich was previously with PowerUp Money where she most recently served as Associate Marketing Director

e4m Desk 1 day ago

Sundeep Prabhu Takes Charge as Sales & Marketing Director at SCHOTT Glass?blur=25

Sundeep Prabhu has been associated with SCHOTT for nearly 17 years

e4m Desk 1 day ago

Devang Mehta Joins Dr Reddy’s as New Marketing Head for GI Portfolio?blur=25

Prior to joining Dr Reddy’s Laboratories, Mehta was associated with GSK, where he served as Global Marketing Manager

e4m Staff 1 day ago

Shivani Pal Joins Equirus as Head of PR and Strategic Communications?blur=25

Prior to joining Equirus, Shivani Pal served as Manager – Group Brand & Corporate Communications at Ambit Private Limited

e4m Staff 1 day ago

Deep Malde Appointed Head of Expert Marketing at Haleon?blur=25

Malde joins Haleon from Mega LifeSciences, where he served as Business Head

e4m Desk 1 day ago

CTV Industry Proposes Independent Measurement Framework Amid BARC Blackout?blur=25

Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation

Imran Fazal 1 day ago

Google's AI Payments for Publishers Could Transform SEO Strategies?blur=25

Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations

Shantanu David Oct 16, 2026 8:49 AM

Motorcycle Influencers Transform Two-Wheeler Brand Marketing?blur=25

Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and more

Shalinee Mishra Oct 16, 2026 8:46 AM

FMCG Companies Boost Ad Spending Despite Rising Costs in FY27?blur=25

Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins

Sandhi Sarun Oct 16, 2026 8:46 AM

Suresh Narayanan: Rethinking Leadership Beyond Invincibility?blur=25

The former Nestlé India chief spoke to e4m about his book ‘Courage Under Fire’, lessons from the Maggi crisis, leadership and why empathy, trust and people-centricity are key for organisations

Tasmayee Laha Roy Oct 16, 2026 8:21 AM

Peter Rice Takes Over as Netflix's Chief Content Officer Amid Restructuring?blur=25

The former Disney executive will take charge of Netflix’s global film, television and live programming strategy from Oct 26, as the streamer contends with slowing engagement growth

e4m Staff Oct 16, 2026 8:04 AM

Surrogate Advertising: How Liquor Brands Navigate Legal Challenges?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind

Ganapathy Viswanathan Oct 16, 2026 8:03 AM

Polycab Boosts Q2 Ad Spend by 26% Amid Strong Revenue Growth?blur=25

Revenue from operations grew 52.8% year-on-year to ₹9,898.9 crore in the September quarter

e4m Staff Oct 15, 2026 7:26 PM

Manoj Gadgil Appointed CEO of VINI Cosmetics to Drive Growth?blur=25

The former Kenvue business unit head brings over two decades of experience across consumer health, beauty care, personal care and brand management

e4m Desk Oct 15, 2026 7:05 PM

Flipkart Ads Surges 31% in FY26 Amid 18% Revenue Growth?blur=25

The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore

e4m Staff Oct 15, 2026 6:23 PM

Sagar Chheda Appointed Head of Corporate Communications at ASK Asset & Wealth Management?blur=25

He will lead the Group’s corporate communications mandate, bringing together his experience across journalism, PR, communications and brand marketing.

e4m Staff Oct 15, 2026 6:14 PM

ChatGPT's Surprising Vision for Global Governance: Five Laws Proposed?blur=25

What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.

Brij Pahwa Oct 15, 2026 6:13 PM

Anjali Gupta Appointed Manager of Communications at IIIDEM?blur=25

In her new role, she will lead communication and outreach efforts for India’s Chairship of International IDEA, as well as for the IIIDEM initiative

e4m Staff Oct 15, 2026 6:08 PM

Pankajj Rai Resigns from Huella Amid Expansion Plans?blur=25

Rai oversaw national ad sales across the company’s NEXad, NewsroomAI and AIgnite platforms

e4m Staff Oct 15, 2026 5:45 PM

Kartik Sharma Appointed Chair of New AAAI Media Council?blur=25

According to AAAI, the Media Council will provide a forum for agencies to engage on issues affecting the media business

e4m Staff Oct 15, 2026 5:32 PM

Netflix Cuts 1,000 Jobs Amid Strategic Restructuring?blur=25

As per reports, the layoffs will be mainly in teams associated with product, tech, legal and HR

e4m Staff Oct 15, 2026 5:05 PM

Naman Datta Takes Charge as Manager of Zomato Brand Ads at Eternal?blur=25

Datta moves to Eternal from Cricbuzz where he served as Manager

e4m Staff Oct 15, 2026 4:55 PM

Faiz Shakir Takes Charge as VP of Sales for APJ at Nutanix?blur=25

Shakir’s new role will be as Vice President - Sales, Asia Pacific and Japan

e4m Staff Oct 15, 2026 4:52 PM

Rahul Vaidyanathan Appointed Communication Director at GE Aerospace India?blur=25

Prior to joining GE Aerospace, Vaidyanathan spent 11.5 years at Weber Shandwick

e4m Staff Oct 15, 2026 4:48 PM

Shahan Sud Leaves JAFCO Asia to Pursue Business Advisory Ventures?blur=25

He noted that profitable start-ups are finding it difficult to raise venture capital as they face challenges in restructuring their existing operations to meet investor expectations

e4m Staff Oct 15, 2026 4:23 PM

SIMCA Advertising Secures Rights for Shirdi Airport Advertising?blur=25

The allotment covers advertising space on the external part of the terminal at Shirdi Airport

e4m Staff Oct 15, 2026 4:19 PM

Join the BW People GCC Talent World Summit & Awards on December 3?blur=25

The event will bring together GCC country and site leaders, CXOs, CHROs, HR heads, technology and finance leaders, policymakers and other stakeholders

e4m Staff Oct 15, 2026 3:33 PM

Lohit Gupta Appointed Chief Business Officer at BitDelta India?blur=25

Gupta moves to BitDelta India after nearly five years at CoinDCX, most recently as Vice President – Business & Partnerships

e4m Desk Oct 15, 2026 3:18 PM

Sumit Mukherjee Joins Anera Silver as Brand & Marketing Leader?blur=25

He will spearhead Anera Silver’s brand, marketing and consumer engagement strategy as the company accelerates its retail expansion

e4m Staff Oct 15, 2026 3:10 PM

DB Corp Reports Q2 Advertising Revenue of ₹411 Crore Amid Challenges?blur=25

As per the publisher, the 6.4% year-on-year decline in ad revenue in Q2 FY27 was on account of Navratri shifting from the September quarter last year to the December quarter this year

e4m Staff Oct 15, 2026 2:53 PM

Anish Sarkar Appointed CEO of NIIT Limited to Drive Growth?blur=25

Prior to NIIT, Anish was Managing Director – India and Director of the India / Philippines / Indonesia Cluster at Pluxee (formerly Sodexo BRS)

e4m Staff Oct 15, 2026 2:47 PM

Nestlé India Boosts Advertising Spend by 46% Amid Strong Sales Growth?blur=25

The company’s profit after tax increased 36.3% to ₹1,026.8 crore

e4m Staff Oct 15, 2026 1:46 PM

The Rise of Men's Self-Purchased Jewelry: A New Trend?blur=25

Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.

Nicole Fernandes Oct 15, 2026 1:29 PM

Rishi Tanna Joins NAB Innovation Centre India as Executive Director?blur=25

He will lead NAB India's communications and brand strategy and will work to bring NAB India's culture to life, strengthen stakeholder engagement and visibility both locally and globally

e4m Staff Oct 15, 2026 1:19 PM

HP Telecom India Partners with Psykie for Integrated Communications?blur=25

Partnership to strengthen HPTL’s corporate communications and build its narrative for the next phase of growth

e4m Staff Oct 15, 2026 1:09 PM

CII Urges Media Policy Reforms to Bridge $36 Billion Growth Gap?blur=25

Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%

Imran Fazal Oct 15, 2026 12:37 PM

Chanchal Kumar Calls for Media Industry to Invest in Original IP?blur=25

Speaking at CII Big Picture Summit, Kumar said that the next phase of growth would depend on the industry’s ability to connect creative talent, technology, IP and international markets

e4m Staff Oct 15, 2026 12:17 PM

CII Urges Restoration of TV Ratings to Boost Advertiser Confidence?blur=25

Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%

Imran Fazal Oct 15, 2026 12:16 PM

Gaurav Banerjee Calls for Media Industry Reset at CII Summit?blur=25

Speaking at CII Big Picture Summit, Banerjee, MD & CEO of SPNI, said media & entertainment industry’s economic and business models are under stress and they require a fundamental rewrite

e4m Staff Oct 15, 2026 11:28 AM

Kavvya Bharathi Takes Charge as Head of Digital Growth at Eenadu Television?blur=25

Bharathi joins Eenandu from Balaji Telefilms where she was Head-Brand Revenues & Partnerships

e4m Staff Oct 15, 2026 11:08 AM

GST Demands Against Dream11 and Others Cut by ₹52,915 Crore?blur=25

The orders (reviewed by e4m) confirm principal GST liabilities of ₹17,297.62 cr against Dream11, Gameskraft Technologies and Play Games 24x7, against original demands of approximately ₹70,212.87 cr

Imran Fazal Oct 15, 2026 9:18 AM

Tata Play's Smart: A Game-Changer for Connected TV Viewing?blur=25

As Tata Play launches Smart to simplify connected TV viewing, Harit Nagpal discusses pricing, customer acquisition, DTH's future and why television distribution must evolve

Imran Fazal Oct 15, 2026 9:13 AM

Big Tech's AI Arms Race: The Battle for Market Dominance?blur=25

Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?

Shantanu David Oct 15, 2026 9:10 AM

AI Boosts Marketing Efficiency, But Workloads Keep Rising?blur=25

As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs

Kanchan Srivastava Oct 15, 2026 9:05 AM

Uorfi Javed's Birthday: From Viral Sensation to Brand Powerhouse?blur=25

On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements

Shalinee Mishra Oct 15, 2026 8:59 AM

Festive Ad Fraud Threatens Brand Trust and Marketing Success?blur=25

Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need

Sandhi Sarun Oct 15, 2026 8:43 AM

Havas Reports Strong Q3 Performance in India Amid Regional Declines?blur=25

Havas reported net revenue of €703 million for the third quarter, up 7.2% from a year earlier

e4m Staff Oct 15, 2026 8:14 AM

Anthropic Reports 45% Revenue Surge to $16.8B Ahead of IPO?blur=25

The Claude developer reported strong sequential revenue growth and adjusted profitability in the September quarter as it prepares for a potential $2 trillion public listing

e4m Staff Oct 15, 2026 8:12 AM

AAIAAAI Unveils Diverse Board for 2026–27 to Strengthen Advertising Voice?blur=25

The broader representation is intended to strengthen collaboration across the industry

e4m Staff Oct 14, 2026 10:12 PM

Adam Gerhart Takes Role as WPP's Global Chief Client Officer?blur=25

Gerhart will join WPP’s Executive Committee and report to WPP’s Chief Operating Officer Devika Bulchandani

e4m Staff Oct 14, 2026 8:52 PM

Nikhil Gandhi Launches VYYB AI?blur=25

Following leadership roles at TikTok, MX Player, Disney and Times Network, Gandhi ventures into entrepreneurship with a UAE-based AI company focused on sound, climate and scent

e4m Staff Oct 14, 2026 6:27 PM

NMC's New Guidelines Impact Medical Influencers and Health Brands?blur=25

With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches

Shalinee Mishra Oct 14, 2026 6:22 PM

Bhavna Imran Appointed Communications Leader at Vylor?blur=25

She takes on this role as Vylor begins operating as an independent, publicly traded company following its separation from Corteva

e4m Staff Oct 14, 2026 5:42 PM

yaap?blur=25

A seasoned professional, Roy has been a part of the Indian advertising, marketing and media industry for over three decades

e4m Staff Oct 14, 2026 3:04 PM

Niranjan Dubey Appointed Executive Editor at IBC24?blur=25

He has appointed as Executive Editor and Digital Head

e4m Staff Oct 14, 2026 12:46 PM

Bollywood Stars Boost Tile Adhesive Brands' Visibility?blur=25

Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan

Ganapathy Viswanathan Oct 14, 2026 11:39 AM

Street Protests Fuel Growth for India's Digital Creators?blur=25

Here is a lowdown of how key digital commentators and on-ground voices fared during the recent Delhi protests

Shalinee Mishra Oct 14, 2026 11:11 AM

How Thoughtful Design Makes Brands Stand Out and Connect?blur=25

From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.

Nicole Fernandes Oct 14, 2026 10:09 AM

Understanding the Costs of Patient Acquisition in Healthcare Marketing?blur=25

With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices

Sandhi Sarun Oct 14, 2026 9:26 AM

Brands Shift Focus to Approval Systems This Festive Season?blur=25

Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them

Shantanu David Oct 14, 2026 9:16 AM

Bloomberg Media's Christine Cook Highlights India's Subscription Potential?blur=25

Bloomberg Media’s Global Chief Commercial Officer discusses India’s appetite for trusted journalism, opportunities for Indian brands, and the commercial potential of live events and video

Ruhail Amin Oct 14, 2026 9:15 AM

How AI is Reshaping Learning for Future Business Leaders?blur=25

Guest Column: Senior business leader Taranjeet Singh explores how AI is reshaping early-career learning and asks whether businesses are nurturing future leaders or reducing their dependence on them

Taranjeet Singh Oct 14, 2026 9:09 AM

Nikhil Mirchandani on the Future of Microdrama in India?blur=25

After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’

Kanchan Srivastava Oct 14, 2026 8:59 AM

TRAI Reports Decline in Pay DTH Subscribers and FM Radio Revenue?blur=25

TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharply, and the pay-TV channel count has held steady

e4m Staff Oct 14, 2026 8:56 AM

Gautam Gambhir Turns 45: A Unique Brand Endorser's Journey?blur=25

On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser

e4m Staff Oct 14, 2026 8:41 AM

Publicis Media's LD Discusses Resilient Festive Ad Spending Trends?blur=25

FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das

Tasmayee Laha Roy Oct 14, 2026 8:36 AM

Digital Advertising Soars 24.5% as TV Ad Activity Plummets 8.6%?blur=25

Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Imran Fazal Oct 14, 2026 8:36 AM

Ithaca Holdings Acquires Bumble for $1.3 Billion in Cash Deal?blur=25

Upon closing the transaction, Ithaca Co-CEOs, Ravi Gupta and John Hegeman, will become Co-CEOs of Bumble

e4m Staff Oct 14, 2026 8:06 AM

Publicis Sapient Secures Major Accounts Without Competitive Pitches?blur=25

While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo

e4m Staff Oct 13, 2026 7:56 PM

L Murugan Resigns from I&B Ministry to Strengthen BJP in Tamil Nadu?blur=25

In a letter to Prime Minister Narendra Modi, Murugan has expressed he wants to return to organisational work in Tamil Nadu as the BJP prepares for the 2029 Lok Sabha elections

e4m Staff Oct 13, 2026 6:49 PM

Why Families Keep Returning: Understanding Evolving Needs?blur=25

How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.

Nicole Fernandes Oct 13, 2026 6:02 PM

How Personalization Transforms Luxury Customer Experiences?blur=25

A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.

Nicole Fernandes Oct 13, 2026 5:17 PM

How AI Agents Are Transforming Marketing Tasks in 2026?blur=25

AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.

Brij Pahwa Oct 13, 2026 5:13 PM

Barkha Singh Joins Nuvah as Chief Creative Officer?blur=25

Her mandate covers creative direction, external communication, and product design

e4m Staff Oct 13, 2026 4:33 PM

Aman Mehra Appointed Director of Transaction Banking at BNP Paribas?blur=25

Mehra brings close to 25 years of banking experience, including two decades in transaction banking

e4m Staff Oct 13, 2026 3:52 PM

Siddharth Nawal Appointed MD & CEO-Designate of Nexus Select Trust?blur=25

Siddharth Nawal is currently associated with the Real Estate business of The Blackstone Group

e4m Staff Oct 13, 2026 2:24 PM

Jio's Historic ₹10-Lakh-Crore IPO Marks Debt-Free Milestone?blur=25

Jio's ₹27,500 crore of loans disappear. Free cash flow explodes 29-fold. 524 million customers. Priced below Airtel. The numbers the headlines missed

Palak Shah Oct 13, 2026 1:50 PM

MiQ Strengthens Sales Team with Key Leadership Appointments?blur=25

While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy

e4m Staff Oct 13, 2026 1:20 PM

Nat Habit Secures ₹142 Crore in Series C Funding for Growth?blur=25

Fresh capital will accelerate product portfolio expansion, strengthen quick commerce and offline retail presence, and deepen digital penetration across Tier 2 and Tier 3 markets

e4m Staff Oct 13, 2026 12:52 PM

Publicis Groupe Achieves 5% Organic Revenue Growth in Q3 2026?blur=25

Net revenue for the quarter stood at €3.81 billion, up 7.9% from the year-ago period

e4m Staff Oct 13, 2026 12:48 PM

YouTube's Print Ads Highlight Print Media's Lasting Impact, Says Dabur VP?blur=25

Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media

e4m Staff Oct 13, 2026 12:43 PM

Abhishek Iyer Appointed CMO of India Basketball League?blur=25

Iyer joins from FanCode, where he served as Director - Brand Marketing

e4m Staff Oct 13, 2026 12:32 PM

Vijayendra Agarwal Appointed Executive Director at CBRE South Asia?blur=25

Before joining CBRE South Asia, he was associated with KPMG as Director – Brand, Marketing, Social Media & Business Communications

e4m Staff Oct 13, 2026 12:24 PM

Zoo Media Promotes Kartik Khanna and Rehan Dadachanji to Partners?blur=25

Kartik Khanna and Rehan Dadachanji are Founders of The Starter Labs, which was partially acquired by Zoo Media in 2022

e4m Staff Oct 13, 2026 12:08 PM

Vinay Rajani Appointed AVP of External Communication at DBS Bank?blur=25

Previously, he was AVP – PR and Corporate Communications at ASK Asset & Wealth Management.

e4m Staff Oct 13, 2026 11:39 AM

Virat Kohli Joins LinkedIn: Celebrities Shift Focus from Instagram?blur=25

The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines

Shalinee Mishra Oct 13, 2026 10:07 AM

Gunjan Shah Joins JK Paper as President to Drive Growth?blur=25

Shah most recently served as Managing Director and Chief Executive Officer of Bata India

e4m Staff Oct 13, 2026 9:26 AM

Brands Battle for Visibility During Kolkata's Durga Puja Festivities?blur=25

From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate

Sandhi Sarun Oct 13, 2026 9:17 AM

Dhruv Rathee's Press Conference Marks a Shift in Creator Influence?blur=25

Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional media and political power structures

Shalinee Mishra Oct 13, 2026 9:11 AM

BARC Blackout Challenges Cricket Advertising Amid Busy Schedule?blur=25

Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal

Imran Fazal Oct 13, 2026 8:38 AM

Prasar Bharati Considers Changes to DD Free Dish Auction Rules Amid Declining Collections?blur=25

Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle

Tasmayee Laha Roy Oct 13, 2026 8:38 AM

Nazara Technologies Leadership Shakeup: Mittersain Steps Down as MD?blur=25

Mithun Sacheti appointed executive director; company allots ₹731 crore in preferential shares, approves up to ₹743 crore investment in UK subsidiary to fund gaming acquisitions

e4m Staff Oct 13, 2026 8:27 AM

Major Publishers Unite to Control AI Use of Their Content?blur=25

The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism

e4m Staff Oct 13, 2026 8:17 AM

Tata Play CEO Harit Nagpal Denies Dispute with Sony Amid Legal Issues?blur=25

Nagpal has maintained that customers who want Sony channels can access them, the broadcaster’s channels have remained outside Tata Play’s broader base bouquets

Imran Fazal Oct 12, 2026 5:55 PM

Isa Rahman, Head of Product, Growth and CX – D2C at Ten x You?blur=25

Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.

Nicole Fernandes Oct 12, 2026 4:55 PM

Obveus Secures Key Retainer Mandates for Twinings and Ovaltine India?blur=25

The two brands are part of the grocery portfolio of Associated British Foods

e4m Staff Oct 12, 2026 2:54 PM

Pawan Deshpande Promoted to Resident Editor at Lokmat Media?blur=25

Pawan Deshpande had been serving as Assistant Editor at Lokmat Media since August 2020

e4m Staff Oct 12, 2026 2:47 PM

Deepak Chhabria Resigns as EVP of Star Plus Amid JioStar Changes?blur=25

Chhabria reported to Sumanta Bose, Head of entertainment business for Hindi and regional channels across the East and West markets

Imran Fazal Oct 12, 2026 2:41 PM

Marie Claire Launches in India with Neena Haridas as CEO?blur=25

The French media brand will be launched in partnership with Kochi-based Kaalish & Co Publications, led by Venu Gopalakrishnan

e4m Staff Oct 12, 2026 2:23 PM

Celebrating Riyad Mathew: A Leader in Indian Journalism?blur=25

His professional journey reflects a commitment to journalism, institutional leadership and the strengthening of India's media ecosystem

e4m Staff Oct 12, 2026 2:17 PM

Kristen Mascarenhas Takes on Group Head Role at Starcom?blur=25

Mascarenhas joins Starcom after her term at WPP as Associate Vice President – Client Services

e4m Desk Oct 12, 2026 1:05 PM

Harshad Jain Takes the Helm as CEO of RP-Sanjiv Goenka FMCG Division?blur=25

Jain brings over 35 years of leadership experience across aviation, media and entertainment, consumer businesses and telecommunications

e4m Staff Oct 12, 2026 12:51 PM