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Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation
Imran Fazal Oct 16, 2026 8:57 AM
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
Shantanu David Oct 16, 2026 8:49 AM
Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and more
Shalinee Mishra Oct 16, 2026 8:46 AM
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins
Sandhi Sarun Oct 16, 2026 8:46 AM
The former Nestlé India chief spoke to e4m about his book ‘Courage Under Fire’, lessons from the Maggi crisis, leadership and why empathy, trust and people-centricity are key for organisations
Tasmayee Laha Roy Oct 16, 2026 8:21 AM
The former Disney executive will take charge of Netflix’s global film, television and live programming strategy from Oct 26, as the streamer contends with slowing engagement growth
e4m Staff Oct 16, 2026 8:04 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Ganapathy Viswanathan Oct 16, 2026 8:03 AM
Revenue from operations grew 52.8% year-on-year to ₹9,898.9 crore in the September quarter
e4m Staff Oct 15, 2026 7:26 PM
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
e4m Staff Oct 15, 2026 6:23 PM
He will lead the Group’s corporate communications mandate, bringing together his experience across journalism, PR, communications and brand marketing.
e4m Staff Oct 15, 2026 6:14 PM
What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.
Brij Pahwa Oct 15, 2026 6:13 PM
In her new role, she will lead communication and outreach efforts for India’s Chairship of International IDEA, as well as for the IIIDEM initiative
e4m Staff Oct 15, 2026 6:08 PM
Rai oversaw national ad sales across the company’s NEXad, NewsroomAI and AIgnite platforms
e4m Staff Oct 15, 2026 5:45 PM
According to AAAI, the Media Council will provide a forum for agencies to engage on issues affecting the media business
e4m Staff Oct 15, 2026 5:32 PM
As per reports, the layoffs will be mainly in teams associated with product, tech, legal and HR
e4m Staff Oct 15, 2026 5:05 PM
Shakir’s new role will be as Vice President - Sales, Asia Pacific and Japan
e4m Staff Oct 15, 2026 4:52 PM
Prior to joining GE Aerospace, Vaidyanathan spent 11.5 years at Weber Shandwick
e4m Staff Oct 15, 2026 4:48 PM
He noted that profitable start-ups are finding it difficult to raise venture capital as they face challenges in restructuring their existing operations to meet investor expectations
e4m Staff Oct 15, 2026 4:23 PM
The allotment covers advertising space on the external part of the terminal at Shirdi Airport
e4m Staff Oct 15, 2026 4:19 PM
The event will bring together GCC country and site leaders, CXOs, CHROs, HR heads, technology and finance leaders, policymakers and other stakeholders
e4m Staff Oct 15, 2026 3:33 PM
He will spearhead Anera Silver’s brand, marketing and consumer engagement strategy as the company accelerates its retail expansion
e4m Staff Oct 15, 2026 3:10 PM
As per the publisher, the 6.4% year-on-year decline in ad revenue in Q2 FY27 was on account of Navratri shifting from the September quarter last year to the December quarter this year
e4m Staff Oct 15, 2026 2:53 PM
Prior to NIIT, Anish was Managing Director – India and Director of the India / Philippines / Indonesia Cluster at Pluxee (formerly Sodexo BRS)
e4m Staff Oct 15, 2026 2:47 PM
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nicole Fernandes Oct 15, 2026 1:29 PM
He will lead NAB India's communications and brand strategy and will work to bring NAB India's culture to life, strengthen stakeholder engagement and visibility both locally and globally
e4m Staff Oct 15, 2026 1:19 PM
Partnership to strengthen HPTL’s corporate communications and build its narrative for the next phase of growth
e4m Staff Oct 15, 2026 1:09 PM
Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%
Imran Fazal Oct 15, 2026 12:37 PM
Speaking at CII Big Picture Summit, Kumar said that the next phase of growth would depend on the industry’s ability to connect creative talent, technology, IP and international markets
e4m Staff Oct 15, 2026 12:17 PM
Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%
Imran Fazal Oct 15, 2026 12:16 PM
Speaking at CII Big Picture Summit, Banerjee, MD & CEO of SPNI, said media & entertainment industry’s economic and business models are under stress and they require a fundamental rewrite
e4m Staff Oct 15, 2026 11:28 AM
Bharathi joins Eenandu from Balaji Telefilms where she was Head-Brand Revenues & Partnerships
e4m Staff Oct 15, 2026 11:08 AM
The orders (reviewed by e4m) confirm principal GST liabilities of ₹17,297.62 cr against Dream11, Gameskraft Technologies and Play Games 24x7, against original demands of approximately ₹70,212.87 cr
Imran Fazal Oct 15, 2026 9:18 AM
As Tata Play launches Smart to simplify connected TV viewing, Harit Nagpal discusses pricing, customer acquisition, DTH's future and why television distribution must evolve
Imran Fazal Oct 15, 2026 9:13 AM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs
Kanchan Srivastava Oct 15, 2026 9:05 AM
On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements
Shalinee Mishra Oct 15, 2026 8:59 AM
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
Sandhi Sarun Oct 15, 2026 8:43 AM
Havas reported net revenue of €703 million for the third quarter, up 7.2% from a year earlier
e4m Staff Oct 15, 2026 8:14 AM
The Claude developer reported strong sequential revenue growth and adjusted profitability in the September quarter as it prepares for a potential $2 trillion public listing
e4m Staff Oct 15, 2026 8:12 AM
The broader representation is intended to strengthen collaboration across the industry
e4m Staff Oct 14, 2026 10:12 PM
Gerhart will join WPP’s Executive Committee and report to WPP’s Chief Operating Officer Devika Bulchandani
e4m Staff Oct 14, 2026 8:52 PM
Following leadership roles at TikTok, MX Player, Disney and Times Network, Gandhi ventures into entrepreneurship with a UAE-based AI company focused on sound, climate and scent
e4m Staff Oct 14, 2026 6:27 PM
With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches
Shalinee Mishra Oct 14, 2026 6:22 PM
She takes on this role as Vylor begins operating as an independent, publicly traded company following its separation from Corteva
e4m Staff Oct 14, 2026 5:42 PM
A seasoned professional, Roy has been a part of the Indian advertising, marketing and media industry for over three decades
e4m Staff Oct 14, 2026 3:04 PM
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
Ganapathy Viswanathan Oct 14, 2026 11:39 AM
Here is a lowdown of how key digital commentators and on-ground voices fared during the recent Delhi protests
Shalinee Mishra Oct 14, 2026 11:11 AM
Vijjayendra Agarwal will also be heading Brand, Communications and CSR
e4m Desk Oct 14, 2026 10:45 AM
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
Nicole Fernandes Oct 14, 2026 10:09 AM
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Sandhi Sarun Oct 14, 2026 9:26 AM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
Bloomberg Media’s Global Chief Commercial Officer discusses India’s appetite for trusted journalism, opportunities for Indian brands, and the commercial potential of live events and video
Ruhail Amin Oct 14, 2026 9:15 AM
Guest Column: Senior business leader Taranjeet Singh explores how AI is reshaping early-career learning and asks whether businesses are nurturing future leaders or reducing their dependence on them
Taranjeet Singh Oct 14, 2026 9:09 AM
After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’
Kanchan Srivastava Oct 14, 2026 8:59 AM
TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharply, and the pay-TV channel count has held steady
e4m Staff Oct 14, 2026 8:56 AM
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser
e4m Staff Oct 14, 2026 8:41 AM
FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das
Tasmayee Laha Roy Oct 14, 2026 8:36 AM
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Imran Fazal Oct 14, 2026 8:36 AM
Upon closing the transaction, Ithaca Co-CEOs, Ravi Gupta and John Hegeman, will become Co-CEOs of Bumble
e4m Staff Oct 14, 2026 8:06 AM
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
e4m Staff Oct 13, 2026 7:56 PM
In a letter to Prime Minister Narendra Modi, Murugan has expressed he wants to return to organisational work in Tamil Nadu as the BJP prepares for the 2029 Lok Sabha elections
e4m Staff Oct 13, 2026 6:49 PM
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
Nicole Fernandes Oct 13, 2026 6:02 PM
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
Nicole Fernandes Oct 13, 2026 5:17 PM
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Brij Pahwa Oct 13, 2026 5:13 PM
Her mandate covers creative direction, external communication, and product design
e4m Staff Oct 13, 2026 4:33 PM
Mehra brings close to 25 years of banking experience, including two decades in transaction banking
e4m Staff Oct 13, 2026 3:52 PM
Siddharth Nawal is currently associated with the Real Estate business of The Blackstone Group
e4m Staff Oct 13, 2026 2:24 PM
Jio's ₹27,500 crore of loans disappear. Free cash flow explodes 29-fold. 524 million customers. Priced below Airtel. The numbers the headlines missed
Palak Shah Oct 13, 2026 1:50 PM
While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy
e4m Staff Oct 13, 2026 1:20 PM
Fresh capital will accelerate product portfolio expansion, strengthen quick commerce and offline retail presence, and deepen digital penetration across Tier 2 and Tier 3 markets
e4m Staff Oct 13, 2026 12:52 PM
Net revenue for the quarter stood at €3.81 billion, up 7.9% from the year-ago period
e4m Staff Oct 13, 2026 12:48 PM
Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media
e4m Staff Oct 13, 2026 12:43 PM
Iyer joins from FanCode, where he served as Director - Brand Marketing
e4m Staff Oct 13, 2026 12:32 PM
Before joining CBRE South Asia, he was associated with KPMG as Director – Brand, Marketing, Social Media & Business Communications
e4m Staff Oct 13, 2026 12:24 PM
Kartik Khanna and Rehan Dadachanji are Founders of The Starter Labs, which was partially acquired by Zoo Media in 2022
e4m Staff Oct 13, 2026 12:08 PM
Previously, he was AVP – PR and Corporate Communications at ASK Asset & Wealth Management.
e4m Staff Oct 13, 2026 11:39 AM
The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
Shalinee Mishra Oct 13, 2026 10:07 AM
Shah most recently served as Managing Director and Chief Executive Officer of Bata India
e4m Staff Oct 13, 2026 9:26 AM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional media and political power structures
Shalinee Mishra Oct 13, 2026 9:11 AM
Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal
Imran Fazal Oct 13, 2026 8:38 AM
Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle
Tasmayee Laha Roy Oct 13, 2026 8:38 AM
Mithun Sacheti appointed executive director; company allots ₹731 crore in preferential shares, approves up to ₹743 crore investment in UK subsidiary to fund gaming acquisitions
e4m Staff Oct 13, 2026 8:27 AM
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism
e4m Staff Oct 13, 2026 8:17 AM
Nagpal has maintained that customers who want Sony channels can access them, the broadcaster’s channels have remained outside Tata Play’s broader base bouquets
Imran Fazal Oct 12, 2026 5:55 PM
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Nicole Fernandes Oct 12, 2026 4:55 PM
The two brands are part of the grocery portfolio of Associated British Foods
e4m Staff Oct 12, 2026 2:54 PM
Pawan Deshpande had been serving as Assistant Editor at Lokmat Media since August 2020
e4m Staff Oct 12, 2026 2:47 PM
Chhabria reported to Sumanta Bose, Head of entertainment business for Hindi and regional channels across the East and West markets
Imran Fazal Oct 12, 2026 2:41 PM
The French media brand will be launched in partnership with Kochi-based Kaalish & Co Publications, led by Venu Gopalakrishnan
e4m Staff Oct 12, 2026 2:23 PM
His professional journey reflects a commitment to journalism, institutional leadership and the strengthening of India's media ecosystem
e4m Staff Oct 12, 2026 2:17 PM
Jain brings over 35 years of leadership experience across aviation, media and entertainment, consumer businesses and telecommunications
e4m Staff Oct 12, 2026 12:51 PM


























































