Latest News

Mohit Jain from BCCL Takes Chairmanship of Audit Bureau of Circulations?blur=25

Mohit Jain has over two decades of experience in the print media industry

e4m Staff 50 minutes ago

Chandana Agarwal and Akashneel Dasgupta Join LOM Worldwide as Managing Partners?blur=25

Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth

e4m Staff 57 minutes ago

Karan Deep Singh Joins Bloomberg Originals as Producer/Editor?blur=25

In his new role, Singh will continue to work on documentaries and news coverage from India and South Asia

e4m Staff 1 hour ago

Neha Lakhwara Joins Genefied as Head of Investor Relations and Strategy?blur=25

Neha Lakhwara brings experience across legal and investment roles

e4m Staff 1 hour ago

Shalabh Shrivastava Joins MediBuddy as Head of Operations?blur=25

Shrivastava brings over two decades of experience across consumer technology, e-commerce, retail and consulting

e4m Staff 1 hour ago

Dinesh Shrinet Appointed Group Editor for Languages at Rekhta Foundation?blur=25

Dinesh Shrinet has three decades of experience across print and digital media

e4m Staff 2 hours ago

Dentsu India IT Raids Prompt APAC Work-from-Home Advisory?blur=25

The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed

Imran Fazal 2 hours ago

Priyanka Shah Appointed Group Head at NDTV Network?blur=25

Prior to this, Priyanka Shah was with Zee Entertainment Enterprises Limited as Associate Director – Sales

e4m Desk 2 hours ago

Subhash Chandra Challenges NCLT's Authority in Insolvency Case?blur=25

Appearing for Chandra, advocate Sasmit Patra said the intense public scrutiny surrounding the insolvency proceedings had effectively turned the legal dispute into a ‘media trial’

e4m Staff 3 hours ago

WLDD Gains Strategic Investment from Adfactors PR and Vikas Khemani?blur=25

The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities

e4m Staff 3 hours ago

Kanika Pal Joins DBS Bank as Senior VP and Head of CSR?blur=25

Kanika Pal was previously with the World Economic Forum for nearly 5 years

e4m Desk 4 hours ago

Sunita Quadros Resigns as COO of ET Edge After 14 Years?blur=25

Sunita Quadros was associated with the The Times Group for 14 years

e4m Staff 5 hours ago

C Praveen Retires as COO of Sun TV Network After 28 Years?blur=25

C Praveen was associated with the company since 1998

e4m Staff 5 hours ago

Anowarul Amin Expands Role as Head of Marketing at Arla Foods Bangladesh?blur=25

This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability

e4m Staff 7 hours ago

Marc Dicko Appointed Chief Digital and Marketing Officer at L’Oréal SAPMENA?blur=25

Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA

e4m Staff 7 hours ago

Kunik Patel | Branch Discovery Ads?blur=25

As consumer journeys fragment across apps, CTV, search and retail, Branch Discovery Ads’ Kunik Patel says, marketers are looking beyond clicks to measure what truly drives outcomes

Sandhi Sarun 7 hours ago

Federer, Tennis & Pickleball?blur=25

Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball

Rajeev Beotra 7 hours ago

Festive Season 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business

Ganapathy Viswanathan 8 hours ago

Havas’ Conran Design Mumbai Welcomes Tazeen Shaikh and Jervin D’Souza?blur=25

Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner

e4m Staff 8 hours ago

Raid?blur=25

According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am

Imran Fazal 21 hours ago

Whatfix Co-founder and CEO Khadim Batti?blur=25

Multiple media reports said Batti suffered a heart attack

e4m Staff 22 hours ago

Subhash Chandra?blur=25

A five-member Special Bench said no clear majority view had emerged in the matter and stayed the August 25 order of the third member.

e4m Staff 22 hours ago

William Sharp Takes the Helm as CEO of BeeMedia?blur=25

Sharp was earlier the GM-Entertainment Technology with stc

e4m Staff 22 hours ago

BW Businessworld examines Tata’s leadership change & fintech’s rise as infrastructure?blur=25

The issue brings together an in-depth look at Tata’s leadership transition and a comprehensive fintech package spanning AI, payments, lending, wealthtech and financial inclusion

e4m Staff 22 hours ago

Emparraa Takes Charge of PR for Café Demis' Brand Storytelling?blur=25

The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India

e4m Staff 23 hours ago

Laqshya Media Group?blur=25

Under the mandate, Laqshya will manage branding and advertising across the airport, covering digital out-of-home (DOOH), traditional out-of-home (OOH), installations and other advertising format

e4m Staff 23 hours ago

PR Professionals Wins PR Mandate for Spark Minda Group?blur=25

PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement

e4m Staff 23 hours ago

Girish Balachandran?blur=25

Balachandran has over two decades of experience across public relations and communications

e4m Staff 1 day ago

Stephanie Hartgrove?blur=25

Previously, she served as Global Vice President, MedTech Communication and Public Affairs at Johnson & Johnson

e4m Staff 1 day ago

Kinshuk Gupta?blur=25

He joined TCS in November 2025, moving from Bharti Airtel after more than three years

e4m Staff 1 day ago

Hemant Kundnani Promoted to Head of Marketing at Yash Raj Films?blur=25

Kundnani will report to Akshaye Widhani, Chief Executive Officer, YRF

e4m Staff 1 day ago

Vikrant Mudaliar Joins Cruise Money as Co-Founder to Transform Investing?blur=25

Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV

e4m Staff 1 day ago

Ronitaa Italia Takes Creative Lead at BCCL's 1838?blur=25

Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media

e4m Staff 1 day ago

Lionel Messi?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust

Ganapathy Viswanathan 1 day ago

Regulatory Raids Hit Dentsu India Offices in Delhi and Mumbai?blur=25

Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department

Neeta Nair 1 day ago

Godrej Consumer Products Partners with WPP Media for Global Reach?blur=25

The appointment follows a three-month global media pitch process initiated in March 2026

e4m Staff 1 day ago

Raj Narayanaswamy Appointed SVP and Country Head at GlobalLogic Japan?blur=25

Prior to this, Narayanaswamy was VP and Country Head at L&T Technology Services in Tokyo, Japan

e4m Staff 1 day ago

Sandhya Devanathan?blur=25

Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.

Brij Pahwa 1 day ago

Rohit Batra Promoted to Sales Director at Ferrero India?blur=25

He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives

e4m Staff 1 day ago

Preeti Khullar Elevated to Director at Procter & Gamble?blur=25

Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit

e4m Staff 1 day ago

Mufaddal Matcheswala Joins SBICAP Securities as Chief Business Officer?blur=25

Matcheswala brings over 23 years of experience in the financial services and capital markets industry

e4m Staff 1 day ago

George Kovoor Takes the Helm as CEO of Parle Biscuits?blur=25

Prior to this, Kovoor was in leadership roles with PepsiCo for over three decades

e4m Desk 1 day ago

Unlocking Business Success: The Importance of 'Why' Data?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete

Premjeet Sodhi 1 day ago

Lionel Messi's Retirement: A Look at His Iconic Advertising Moments?blur=25

From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns

e4m Staff 1 day ago

Haier India Reviews Media Mandate Worth ₹100 Crore Amid Growth?blur=25

The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25

e4m Staff 1 day ago

Candies and Chocolate brands?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact

Ganapathy Viswanathan 1 day ago

stand up comedy?blur=25

Comedy creators are building recurring shows, but with YouTube payouts far below the cost of producing quality entertainment, brands are increasingly stepping in to fund the gap

Shalinee Mishra 1 day ago

D2C Awards 5.0?blur=25

The awards honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem

e4m Desk 1 day ago

Kartik Sharma?blur=25

As he celebrated his birthday recently, e4m looks at the Omnicom Media India CEO’s journey and his role in shaping the evolving media landscape

e4m Staff 1 day ago

Rohit Srivastav Appointed VP of Marketing at Capillary Technologies?blur=25

Srivastav will lead marketing for Capillary Technologies’ new AI Developer Platform

e4m Staff 1 day ago

Anupam Arora Leaves Bharti Airtel for Leadership Role at XLSMART?blur=25

Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel

e4m Staff 1 day ago

Nivedita Dwivedi Takes the Helm as CEO of Igknights Media?blur=25

Dwivedi previously served as VP - Business Growth at Viral Pitch

e4m Staff 1 day ago

John Ternus Takes Over as Apple CEO from Tim Cook?blur=25

Cook will move on to the role of Executive Chairman

e4m Desk 1 day ago

Amazon?blur=25

More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC

e4m Staff 1 day ago

B Sai Kumar?blur=25

B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts

e4m Staff 1 day ago

Raktim Das?blur=25

As Raktim Das celebrates his birthday today, the occasion offers an opportunity to revisit the journey of a media leader whose career has consistently brought together content, commerce and innovation

e4m Staff 1 day ago

Rohan Chincholi Appointed Chief Client and AI Officer at Havas Media?blur=25

Prior to his elevation, Chincholi was serving as Chief Digital Officer - Havas Media India

e4m Staff 1 day ago

Samarjit Singh Appointed Chief Revenue Officer at Republic World?blur=25

Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network

e4m Desk 1 day ago

Vinay Anand Exits Aer Media After a Decade of Growth?blur=25

Anand co-founded the influencer marketing and talent management company in 2016

e4m Staff 1 day ago

Sandhya Times?blur=25

For the past 46 years, the newspaper has cultivated a strong relationship with its readers on every development, thought, and issue of public concern in Delhi-NCR

e4m Staff 1 day ago

Queen's University Belfast Partners with Redhill India for Strategic Growth?blur=25

This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus

e4m Staff 1 day ago

Faraz Sayed Appointed Digital & Marketing Lead at Unilever Foods?blur=25

Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager

e4m Desk 1 day ago

Meghna Sharma Takes the Helm as Editor of Prestige India?blur=25

The international luxury lifestyle media brand is set to launch its Indian edition

e4m Staff 1 day ago

Lalit Verma Takes Charge as Resident Editor of NBT Mumbai?blur=25

Mumbai edition of Navbharat Times, The Times of India group’s Hindi daily, saw a top-level editorial change on Monday

e4m Staff Aug 31, 2026 3:56 PM

Nagma Sahar Bids Farewell to NDTV After 23 Years of Service?blur=25

Sahar was currently working as a senior consultant with NDTV

e4m Desk Aug 31, 2026 2:52 PM

Dr. K. N. Raghavan?blur=25

Dr. Raghavan will strengthen Astrum’s counsel to clients operating in a complex policy environment that invite intense regulatory scrutiny

e4m Staff Aug 31, 2026 2:49 PM

Srushti Rao?blur=25

Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy

e4m Staff Aug 31, 2026 1:18 PM

e4m D2C Awards 5.0?blur=25

The awards honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem

e4m Desk Aug 31, 2026 1:12 PM

Bobby Pawar: Seeing the world through a poet’s creative eye?blur=25

Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work

Sonal Dabral Aug 31, 2026 12:10 PM

Varun Verma Joins Mankind Consumer Products as Brand Manager?blur=25

Previously, Verma was Associate Brand Manager at Himalaya Wellness Company

e4m Staff Aug 31, 2026 11:54 AM

Sai Vaidya?blur=25

Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications

e4m Staff Aug 31, 2026 11:29 AM

Adrian Mendonza Joins 0101.Today as Chief Creative Officer?blur=25

Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations

e4m Staff Aug 31, 2026 11:26 AM

Kiran Balasubramanian Appointed Head of Communications at Lenovo India?blur=25

Balasubramanian brings experience spanning technology, consulting and communications

e4m Staff Aug 31, 2026 11:21 AM

Kaustav Ghosh Joins L’Oréal India Technology Hub as B2B Leader?blur=25

He will lead the Commercial B2B portfolio for the company's O+O business across NASAPMENA

e4m Staff Aug 31, 2026 11:16 AM

Parth Jindal Takes Helm as Chairman of JSW MG Motor India?blur=25

Parth has served on the Board of JSW MG Motor India since the formation of the joint venture

e4m Staff Aug 31, 2026 11:09 AM

OMD?blur=25

The mandate will see OMD India lead the brand’s media strategy, planning, and execution

e4m Staff Aug 31, 2026 11:03 AM

Priyanka Iyer Returns to NDTV as Group Head of Ad Sales?blur=25

Before taking on her new role at NDTV, she was with Zee Entertainment Enterprises Limited

e4m Staff Aug 31, 2026 10:57 AM

Branquila and aAuric Mills?blur=25

Branquila will handle all aspects of Auric Mills' brand communications, including public relations, social media, creative strategy, and trade & industry representation

e4m Staff Aug 31, 2026 10:42 AM

Noel Tata and the strategic restoration of The House of Tata?blur=25

Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra

Dr Annurag Batra Aug 31, 2026 10:38 AM

S Diivaakar Appointed CEO of Macis Media India?blur=25

Diivaakar has over three decades of experience in the media industry

e4m Staff Aug 31, 2026 10:21 AM

Archana Raghuram Joins Knack RCM as Chief Marketing Officer?blur=25

At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels

e4m Staff Aug 31, 2026 10:08 AM

HDFC Bank?blur=25

Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth

Dr Annurag Batra Aug 31, 2026 9:53 AM

MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode?blur=25

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

e4m Staff Aug 31, 2026 9:50 AM

Rajkummar Rao?blur=25

Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life

e4m Staff Aug 31, 2026 9:20 AM

Is Competitive OOH Advertising Worth the Risk and Cost??blur=25

Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff

Sandhi Sarun Aug 31, 2026 9:13 AM

CTV?blur=25

CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for

Shantanu David Aug 31, 2026 9:09 AM

BARC blackout: Has India’s TV currency moved beyond industry control??blur=25

The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated

Imran Fazal Aug 31, 2026 9:00 AM

Brands Focus on Consumer Shortlist in Competitive Marketplace?blur=25

Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools

Sunidhi Vijay Aug 31, 2026 8:41 AM

natutral?blur=25

FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term

Kanchan Srivastava Aug 31, 2026 8:40 AM

Gatha Dhingra Takes on Brand Strategy Lead Role at SNITCH?blur=25

Dhingra was previously with Myntra as Manager - Brand Marketing

e4m Staff Aug 31, 2026 8:37 AM

HDFC Bank?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement

Ganapathy Viswanathan Aug 31, 2026 8:15 AM

chandra?blur=25

In a statement Dr Chandra said he had not borrowed personally and that the claims arose from guarantees given to borrowing entities

e4m Staff Aug 30, 2026 5:56 PM

Dr Subhash Chandra?blur=25

In a statement issued on August 30, Chandra sought to clarify what he described as a “wrong perception and understanding” surrounding the NCLT settlement order in his personal insolvency matter

e4m Staff Aug 30, 2026 5:54 PM

Chandra?blur=25

The Zee Group founder has invited people to ask questions directly during the Instagram Live session

e4m Staff Aug 30, 2026 11:31 AM

Infosys CEO Lax Gopisetty Unreachable Amid Nepal Flood Crisis?blur=25

The development comes amid devastating flash floods along the Nepal-Tibet border

e4m Staff Aug 29, 2026 6:43 PM

Jio Platforms Gains SEBI Approval for $3.8 Billion IPO Launch?blur=25

Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base

e4m Staff Aug 29, 2026 6:27 PM

Vice President C. P. Radhakrishnan Launches Gnani Artha?blur=25

At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence

e4m Staff Aug 29, 2026 12:32 PM

Sanjay Rao Takes Helm as CEO and Managing Director of Bata India?blur=25

Rao was previously associated with Nike as Senior Director, Nike Retail – France & Benelux

e4m Staff Aug 29, 2026 12:09 PM

Penguin Random House addresses rumours over Sonia Gandhi’s memoir ‘Belonging’?blur=25

The publishing house emphasised that editorial recommendations is a standard component of the publishing process

e4m Staff Aug 29, 2026 12:01 PM

How viral creator moments are changing brand responses?blur=25

Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation

Shalinee Mishra Aug 29, 2026 9:11 AM

Nidhi Vohra Joins Sirona as Chief Business Officer?blur=25

Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors

e4m Staff Aug 29, 2026 8:30 AM

Harsh Goenka Stands by Subhash Chandra Amid Financial Controversy?blur=25

Goenka urged people to consider Chandra’s version of events before drawing conclusions

e4m Staff Aug 29, 2026 7:35 AM

Reliance Group Responds to Essel Chairman's Allegations?blur=25

Dr Subhash Chandra has accused the Reliance Group of spreading a misleading narrative around his debt and the recent NCLT proceedings

e4m Staff Aug 28, 2026 10:56 PM

Subhash Chandra Challenges Reliance Media's NCLT Narrative?blur=25

Essel Group chairman has alleged that TV18 and CNBC pushed a misleading narrative around his debt and raised claims dating back to 2019

e4m Staff Aug 28, 2026 10:15 PM

Harish Upadhya Takes Charge as Editor-South at CNN-News18?blur=25

He will oversee story ideation, editorial planning, coordination, and execution

e4m Staff Aug 28, 2026 5:28 PM

Sandhya Devanathan to join OpenAI?blur=25

Devanathan will be joining OpenAI as VP, SEA and Australia

e4m Staff Aug 28, 2026 4:31 PM

The Meta India Sandhya Devanathan leaves behind?blur=25

More than three years later, Devanathan is leaving a rather different Meta behind

e4m Staff Aug 28, 2026 3:17 PM

Dr Subhash Chandra?blur=25

Dr Subhash Chandra responds to claims over Essel Group debt, NCLT proceedings and his personal wealth, saying Rs 43,000 crore of Rs 45,000 crore liabilities has been repaid.

e4m Staff Aug 28, 2026 3:08 PM

subhash chandra?blur=25

Zee founder says the widely cited Rs 22,000-crore figure relates to claims arising from personal guarantees, not money borrowed by him

e4m Staff Aug 28, 2026 2:51 PM

Alisha Coelho Takes Charge as AVoD Business Head at Zee 5?blur=25

She was earlier Senior Vice President Content-India and Global Markets.

e4m Staff Aug 28, 2026 2:49 PM

Rochak Langer Appointed Lead of Strategy at Reliance Sports?blur=25

Langer will support Devang Bhimjyani on strategy across the group’s sports businesses

e4m Staff Aug 28, 2026 2:44 PM

Sandhya Devanathan Exits Meta After Over a Decade of Leadership?blur=25

Sandhya Devanathan served as the Vice President & Head - India and South East Asia

e4m Desk Aug 28, 2026 1:31 PM

TATA.CARS?blur=25

TATA.CARS embodies TMPV’s ambition to shape the future of mobility for a new generation

e4m Staff Aug 28, 2026 12:17 PM

Mohit Roy Sharma: Celebrating a Legacy in Media and Communications?blur=25

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership

e4m Staff Aug 28, 2026 12:07 PM

Resulticks and Diginex Merger: A Unique Martech Deal Unfolds?blur=25

The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli

R Chandra Mouli Aug 28, 2026 11:34 AM

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Tanya Julka Joins Integrace Health as New VP of Marketing?blur=25

Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)

e4m Desk Aug 28, 2026 11:10 AM

Peyman Kargar Named New CEO of TVS Motor Company?blur=25

Peyman will succeed K N Radhakrishnan who will subsequently serve as Non-Executive Director

e4m Staff Aug 28, 2026 11:07 AM

The Power of Color in Brand Identity and Marketing Strategy?blur=25

Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used

Ganapathy Viswanathan Aug 28, 2026 10:49 AM

Saman Khan?blur=25

Prior to this, Saman Khan was with Generali Central Insurance as Vice President Corporate Communications

e4m Desk Aug 28, 2026 10:32 AM

Kapil Sharma Discusses AI's Impact on Advertising for SMBs?blur=25

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

Shantanu David Aug 28, 2026 9:10 AM

CTV?blur=25

For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming

Imran Fazal Aug 28, 2026 9:06 AM

Hit or Miss: The week in ads?blur=25

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

Can ChatGPT Transform Advertising with Conversational Context??blur=25

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution

Shantanu David Aug 28, 2026 8:47 AM

Are Brands Losing Creativity in the Race for Cultural Relevance??blur=25

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

subhash Chandra?blur=25

He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong

Palak Shah Aug 28, 2026 8:02 AM

Navigating Endemic Crises: The New Role of PR in India?blur=25

Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media

Sanjay Rammoorthy Aug 27, 2026 6:49 PM

Transforming Founder-Led PR: Moving Beyond Saturation?blur=25

Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it

e4m Staff Aug 27, 2026 6:20 PM

Subhash Chandra disputes ₹22,000 cr insolvency claims, says lenders’ claims are ₹3,992 cr?blur=25

In a statement issued from his office, Chandra said he had not personally borrowed money from the lenders and had acted only as a personal guarantor for loans raised by Essel Group companies

e4m Staff Aug 27, 2026 6:00 PM

Ruhani Singh Mann, CEO of Brand Talk India?blur=25

This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership

Ritika Upmanyu Aug 27, 2026 5:37 PM

DTDC?blur=25

DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek

e4m Staff Aug 27, 2026 4:35 PM

India's Entertainment and Media Sector Set to Reach $37 Billion by 2030?blur=25

AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation

e4m Staff Aug 27, 2026 4:28 PM