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Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Most recently, Tiny Sengupta served as Country Director, Vision Care, Johnson & Johnson India
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
Sumit Marda, Neha Marda and Rahul Dokania will continue to lead the company while retaining a significant stake in the business
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
The government issued a notice to Meta seeking an explanation within three days on why regulatory action should not be taken over the feature
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
The fundraising proposal involves the issuance of up to 24.95 crore fully convertible warrants at an issue price of ₹126 apiece
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Guest Column: Adman Prabhakar Mundkur writes that India's business families are becoming an integral part of their companies' brand strategy through greater public visibility
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
The acquisition, valued at £6.4 million, comprises a combination of cash and stock and is the latest in a series of acquisitions by Komerz totalling more than £50 million
The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Their leadership has been instrumental in shaping the company's technology, operations, business strategy, culture, and long-term growth trajectory, the company said
Before joining Axis Bank, Puneet Sharma spent over a decade at Tata Capital
Singh has more than three decades of leadership experience across building products
The capital will be used to accelerate product innovation, expand distribution, strengthen supply chain capabilities, and support the brand’s growth
In a social media post, Harsh Deep Chhabra reflected on the journey of establishing a global media capability spanning India, Indonesia, Africa, Latin America and the US
Data released by the DPIIT shows that the investment pertains to share purchases made during the January-March quarter of FY26
The cover story of this issue examines HDFC Bank's governance developments and explores why transparency, accountability and institutional trust remain the defining pillars of modern banking
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
According to sources, July 14 will be Gaurav Dewani’s last working day at the organization
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
Under the mandate, BigTrunk Communications will lead media strategy, planning, buying, execution and performance management across digital and traditional platforms
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
Kumar’s appointment as an Independent Director will take effect from 30 June
France was adjudged Creative Country of the Year at Cannes Lions 2026
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
From leading Dentsu India to founding The Unlock Company, Arijit Ray has spent over two decades shaping Indian advertising and inspiring professionals to lead from within
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership
Under the partnership, Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels
Rabindra Narayan, Founder, Managing Director & President at GTC Network, has said the company is focused on long-term growth
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio
Earlier, in March 2026, the company had issued 2 crore convertible warrants to STMSL on a preferential basis
The investment was made through its indirect subsidiary Double Negative Films Limited (DNFL)
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
e4m has learnt Rahul Chandran & Aanchal Johar resigned from Times Network a few weeks ago and may step away from their roles soon; Chandran’s resignation has been accepted, Aanchal may be retained
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Vaswani was previously associated with Barclays, JP Morgan Chase and Citigroup
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
The 16th edition continues the legacy of celebrating outstanding work that has shaped narratives, built trust and driven business impact through strategic communications
NDTV CEO and Editor-in-Chief Rahul Kanwal outlined the broadcaster's future strategy centred on digital expansion, innovation and sustainable growth at an AGM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Veteran industry leader Srinivasan Swamy remembers Ashok Kumar Das as a visionary leader whose integrity, innovation and mentorship helped shape India's modern market research industry
Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort
He will lead the company's revenue strategy across key international markets including APAC, GCC, SEA, LATIN America & North America
During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
According to media reports, Di Fei, who served as chief investment officer at GroupM's China operations, was found guilty in March of accepting illegal payments from brokerage firms
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
With 24 shortlisted entries yielding five Lions so far, India looks forward to adding to its medal tally through Film and Sustainable Development Goals as the final awards are announced tonight
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
His appointment as Managing Director and Chief Executive Officer will be effective from 1 July 2026