Digital News
Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
More than three years later, Devanathan is leaving a rather different Meta behind
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
As he turns a year older, a look at the Cricexec founder who saw that some of cricket’s most consequential stories were unfolding far beyond the boundary
ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Companies that fail to comply could face penalties of up to 10% of their global revenue
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model already used for Shorts
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
The agency said the investigation relates to the alleged generation, movement and laundering of proceeds arising from illegal gaming activities
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates
Bobble AI raised Rs 25 crore through secured debentures in March 2023
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
Hemant Arora, VP & Global Head, Truecaller Ads Business, explains the concept behind Truecaller Pulse and more
Under the proposed system, users will be able to see when government authorities have sought the removal of posts or restrictions on particular accounts
With 100 million users in under a year and microdrama already contributing 30% of revenue just months after monetization began, Neha Markanda breaks down the growth story
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
In an order dated Aug 13, NHRC took cognisance of a complaint alleging that pornographic sexually explicit material was being promoted through paid advertising on Meta platforms
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Its performance comes amid the continued shift of video consumption and advertising towards streaming and digitally distributed channels
Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation in 2019
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
On International Youth Day, Yasin Hamidani, Director, Media Care Brand Solutions, writes that AI will automate routine tasks, making judgement and original thinking key skills for young marketers
The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
The badges will start appearing from mid-September across artist profile banners and About sections
The US cases form part of a wider regulatory push around social media use and children
Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
The clearest point of agreement among industry executives is that commerce media is broader than retail media
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
The reform forms part of a broader government strategy to build an enabling ecosystem for the live-events industry
The disclosure features in the 28th Report of the Standing Committee on Communications and Information Technology, chaired by Dr Nishikant Dubey
Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders
YouTube-backed AI skilling to train 15,000 as MIB says AI broadcasting policy will evolve only when required
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
According to the report, marketers need to align creative strategy with audience targeting
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
The Hyderabad Cybercrime Police have initiated cases against Arun Srinivas and multiple social media handles accused of sharing allegedly manipulated videos and images of the Prime Minister
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
Speaking at Meta's Q2 earnings call, Mark Zuckerberg detailed how AI is reshaping Meta's products and business, calling the opportunity ahead massive
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
'Born to be Wild & Viral' argues that viral animals succeed not because they are cute, but because they help people express emotions, identity and belonging
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
As AI-generated accounts and synthetic content proliferate across social platforms, Meta is betting on selfie-based verification to restore trust and make human identity more visible on Facebook
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
The company said its advertising business continued to expand. However, it did not reveal the standalone advertising revenue generated during the year
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself
Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to creating what he calls a real-time brand
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows
The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform
According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
The govt is evaluating a proposal that would make certification and approval from the CBFC mandatory before films can be released digitally
Together, Questt AI and PwC India will help enterprises build AI-ready organisational intelligence that supports more accurate, context-aware business outcomes
According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initiate UPI transactions within limits set by users
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors
Meta submitted its response on Saturday, meeting the deadline set by the government following the issuance of the notice
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
A significant part of Gamban's legal challenge focuses not on the government's power to block digital platforms but on how those powers were exercised.
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
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