Digital News
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
The orders (reviewed by e4m) confirm principal GST liabilities of ₹17,297.62 cr against Dream11, Gameskraft Technologies and Play Games 24x7, against original demands of approximately ₹70,212.87 cr
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
The Claude developer reported strong sequential revenue growth and adjusted profitability in the September quarter as it prepares for a potential $2 trillion public listing
Guest Column: Senior business leader Taranjeet Singh explores how AI is reshaping early-career learning and asks whether businesses are nurturing future leaders or reducing their dependence on them
After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: what changes when the internet comes from space?
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism
Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem for brands producing adaptations from one campaign
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
The proposed framework will focus on AI safety, deepfakes and a human-first approach, with the government signalling that regulation will combine legal and technological safeguards
Centre says security assessments for all three satellite communication licensees are underway; Musk had alleged unnamed oligarchs were blocking Starlink
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem
Hemant Arora, VP – Global Ad Business, Truecaller, was speaking at the e4m Real Time Programmatic Advertising Conference 2026
Starting with a fraction of a fraction of UPI’s acceptance footprint, Apple Pay may not win India on transaction volume but own a smaller, higher-value payment relationship
The debate has relevance for India as its Digital Personal Data Protection regime moves through a phased rollout
WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away from media intelligence as an end in itself
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic question for advertisers: who exactly saw the ad?
India generates a fraction of the screen revenue seen in smaller, wealthier economies. Experts say growth will depend on converting audience scale into higher-value consumption & advertising
Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may force AI agents to prove where they add value
At e4m Real Time Programmatic Conference, marketers and ad-tech leaders examined what privacy-first advertising means for programmatic and more
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, on why creativity may depend less on what AI generates and more on whether humans can still notice the little things
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH campaigns
The proposed framework includes guidelines and standard operating procedures for dealing with unregistered social media news channels.
Kargo's APAC GM says 70% of banners go unseen and urges advertisers to pair AI with human taste and treat delivery metrics as hygiene, not KPIs
The awards honoured brands, agencies and media organizations for their innovation, creativity and impactful programmatic strategies
As WPP Media unveils ‘From Concept to Scale’ playbook, Sairam Ranganathan discusses how changing shopper behaviour, faster experimentation, AI-led discovery are pushing brands to rethink launch models
As ASCI tightens disclosure norms for synthetic advertising, legal experts examine how consent, approval and accountability could determine liability when AI makes creators appear to endorse products
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended
Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty around D2M broadcasting’s rollout
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping revenue organisations, from roles and incentives to how teams use time and make decisions
Joshi said Prasar Bharati needed to accelerate its adoption of technology and reach younger generations while maintaining a balance between entertainment and cultural responsibility
The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'
Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running agents
Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
The fifth edition of the conference will be held on September 30 in Mumbai
At the fifth edition of the summit on September 30, panellists will share key insights on the topic 'The Future of Programmatic in a Privacy-First World'
At the fifth edition of the conference on September 30, the panellists will share insights on the topic 'Programmatic DOOH: Bridging Digital & Physical'
Google has spent nearly three decades shaping the internet and its advertising economy. Now, as AI transforms discovery, the company must navigate an ecosystem it helped create
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact
True North is investing around $50–60 million through secondary share purchases, according to media reports
The issue received bids of 3,86,12,000 equity shares against the offered 75,94,000 equity shares
At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing to consume?
The Bombay High Court has directed the matter to be heard on October 12, with Meta agreeing to preserve the agency's data until the next hearing
The move follows a Delhi high court order directing the company to establish a mechanism for reporting child sexual abuse material to Indian law enforcement agencies
Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences
From influencer marketing and generative AI to social listening and crisis communication, government social media tenders are expanding into full-service communication mandates
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
From pioneering digital marketplaces to transforming music streaming, Batra’s journey reflects innovation and leadership
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry
Under the proposal, children below 13 would be barred from social media, while those aged 13 and 14 would be permitted to use restricted “mini accounts” under parental supervision
Consumer authority flags dark patterns in Rapido's booking flow and pricing slider, stating the platform pressured riders to pay more after fares were already confirmed
Guest Column: Senior business leader Taranjeet Singh asks while we are getting very good at making AI more capable, are we getting equally good at deciding what all that capability is for?
Funding led by QED Investors. Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan
ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos
No regulation can answer the more mundane question for us: how much privacy are we personally prepared to exchange for something sufficiently useful, entertaining or flattering?
Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting
Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to explore cricket properties in India to invest and more
The startup will use the funds for hardware engineering, product validation, manufacturing and supply-chain readiness
The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services
The move builds on Australia's increasingly aggressive stance on platform regulation
Apple is expected to unveil its first foldable iPhone at its September 9 event
Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV
Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
More than three years later, Devanathan is leaving a rather different Meta behind
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
As he turns a year older, a look at the Cricexec founder who saw that some of cricket’s most consequential stories were unfolding far beyond the boundary
ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Companies that fail to comply could face penalties of up to 10% of their global revenue
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model already used for Shorts
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
The agency said the investigation relates to the alleged generation, movement and laundering of proceeds arising from illegal gaming activities
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates
Bobble AI raised Rs 25 crore through secured debentures in March 2023
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
Hemant Arora, VP & Global Head, Truecaller Ads Business, explains the concept behind Truecaller Pulse and more
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