Date-wise News
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Jio's ₹27,500 crore of loans disappear. Free cash flow explodes 29-fold. 524 million customers. Priced below Airtel. The numbers the headlines missed
The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: what changes when the internet comes from space?
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why PR must move beyond media coverage & demonstrate business impact to earn a bigger role in marketing strategy
Ganapathy Viswanathan 1 day ago
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional media and political power structures
Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal
Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle
