Marketing News
The awards celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India
As consumer journeys fragment across apps, CTV, search and retail, Branch Discovery Ads’ Kunik Patel says, marketers are looking beyond clicks to measure what truly drives outcomes
Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
The awards honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem
Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work
Branquila will handle all aspects of Auric Mills' brand communications, including public relations, social media, creative strategy, and trade & industry representation
Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth
Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement
Dr Subhash Chandra responds to claims over Essel Group debt, NCLT proceedings and his personal wealth, saying Rs 43,000 crore of Rs 45,000 crore liabilities has been repaid.
TATA.CARS embodies TMPV’s ambition to shape the future of mobility for a new generation
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
The first tranche of ~Rs 320 cr received in August 2026 and the rest of the direct capital funding to be completed in couple of weeks’ time
At the upcoming edition of the conference, Amitabh Pande, Chief Strategy Officer at Diageo India, will share key insights on the topic ‘Building Brands That Win Consumers, Occasions and Culture’
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Court flags risk of customer confusion over similar product packaging
That shift was a central theme at the Gurugram edition of ShareChat and Moj’s Culture Intelligence Summit 2026
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Navin Khemka, President, Client Solutions, WPP Media South Asia, says marketers must look beyond reach and active choice to build long-term memory structures
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Management, dentsu India, will engage in a fireside chat
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
The partnership will strengthen Garden Vareli’s digital presence through strategic media planning and performance-driven campaigns
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles
Mishra brings experience spanning brand communication, content development, editing, public relations and communications strategy
Puneet Das, Chief Marketing Officer, Britannia Industries Limited, will share key insights at the upcoming edition of the conference on Sep 3
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes on how celebrity endorsements were considerably less sophisticated a few decades ago
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
The account had been with Interpublic Group of Cos. before Omnicom acquired it
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
CMO Tanmay Prusty says the larger opportunity behind rebranding was to connect Crompton's different product businesses and move the conversation from individual categories
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand promise
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
The mandate encompasses end-to-end media strategy, planning, buying and activation
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
The company’s FMCG segment contributed nearly 26% of consolidated revenue and 30% of consolidated EBITDA
Guest Column: Vaibhav Maloo, Managing Director, Enso Group, writes the question is no longer whether the world has noticed us, but what it has learnt to expect from us
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand India
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preference, value and premium pricing globally
Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that New India must go beyond growth to embrace inclusion, responsibility and a new consciousness
As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.
Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, media and digital innovation
Domino’s India records 6.5% order growth as Jubilant FoodWorks scales Popeyes, upgrades 400 stores and expands AI-led operations
The agency will also support the company's expansion into several of its first international markets
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that popcorn shows how brands can turn everyday products into memorable experiences
On International Youth Day, Dr Annurag Batra writes that India’s young consumers are reshaping brand choices, family decisions and culture, making them a force brands can no longer ignore
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
The awards aim to recognise and celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
The investment will strengthen Vecton's transformation model, enabling financial institutions to accelerate enterprise AI adoption and unlock measurable business impact
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
The agency will lead brand strategy, creative, social media and performance marketing for the online-first automotive services platform
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"
Season 4 of the Pro Govinda League will be held from August 25 to 27, 2026, at The Dome, SVP Stadium, Worli, Mumbai
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
The company's net profit has also increased nearly 51% from the previous quarter
The standalone India business recorded 12% sales growth, supported by 7% underlying volume growth
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore
The account, worth over $600 million in annual media spend will transition in Q4 2026
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
Prasoon Joshi, Chairman, Prasar Bharati & Omnicom Advertising Group– India, is the Jury Chair for the upcoming edition
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
The industry leaders will share key insights on the theme ‘The Attention Economy: Driving Measurable Outcomes with Omnichannel Precision’
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Shreepad Shende has built a professional journey defined by innovation, collaboration and an unwavering belief in the power of purposeful work
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges
Guest Column: Senior brand, growth & media leader Ketan K Bharati explores why brands don’t own customers, only their preference, in an era of greater choice and AI-driven decisions
HSBC India's MD and Head of Wealth and Personal Banking, Sandeep Batra, marks his birthday, capping a two-decade journey across Standard Chartered, Citi and HSBC
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
The fresh capital will expand GetVantage's committed financing capacity beyond Rs 700 crore while accelerating its evolution into an AI-native Capital Gateway
The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and continued brand investments
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Standalone revenue climbs 29% sequentially, led by robust Consumer & Bazaar performance, while PBT crosses Rs 1,100 crore in Q1 FY27
The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy
The awards celebrate agencies, brands, organizations and non-profits driving significant transformations through purpose-driven campaigns
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
The agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park's recently launched ‘Where We Play’ platform
CenturyPly says its new Total Cover warranty will boost sales, with projected claims of just 0.05–0.06% of turnover and minimal impact on EBITDA and margins.
Wavemaker will lead the brand's end-to-end media strategy, planning and investment across digital and offline channels
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
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