Marketing News
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins
The former Nestlé India chief spoke to e4m about his book ‘Courage Under Fire’, lessons from the Maggi crisis, leadership and why empathy, trust and people-centricity are key for organisations
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Revenue from operations grew 52.8% year-on-year to ₹9,898.9 crore in the September quarter
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Upon closing the transaction, Ithaca Co-CEOs, Ravi Gupta and John Hegeman, will become Co-CEOs of Bumble
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Fresh capital will accelerate product portfolio expansion, strengthen quick commerce and offline retail presence, and deepen digital penetration across Tier 2 and Tier 3 markets
Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media
The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences similar to the US
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how media planners can balance reach, frequency and engagement to achieve campaign objectives
There is a certain authority in Amitabh Bachchan’s voice, and brands understand the value of that
With soda brands sporting the same colours, fonts and flavours, branding experts flag how the chase for quick-commerce sales risks brand differentiation and recall
The jury chair for the 10th edition of the awards is Rajesh Jejurikar, Executive Director & CEO (Auto & Farm Sector), Mahindra Group
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention, recall and customer preference
BW BusinessWorld HealthNext India Summit & Awards brings together leaders, policymakers, clinicians, innovators, entrepreneurs and stakeholders for a defining conversation on the future of healthcare
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the 7-Eleven’s exit offers a larger lesson for global retailers entering India
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Nirupam Sahay will chair the jury for the sixth edition of Pitch Marketing 30under30 Awards
As Birla Opus, JSW Dulux & Pidilite’s Haisha challenge leaders, the festive season will show whether distribution muscle, dealer economics and painter influence can shift long-held consumer habits
Industry leaders will share key insights on the theme ‘Winning Attention with Context and Creativity’
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts
Domino’s India adds 88 outlets to reach 2,601 stores, as Jubilant FoodWorks’ consolidated revenue rises 11.9% to Rs 2,608.7 crore
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
The issue examines next-generation leadership and consumer expansion, alongside a special package on the BW Future of Design Summit and Awards 2026
While Home and Personal Care leads the portfolio, e-commerce, quick commerce and modern trade continue to emerge as key growth channels for the FMCG major
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
The court has put the regulator's directive on hold, offering a breather to the three companies, who say the ban has disrupted their operations
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
The Managing Director of William Grant & Sons India has built a career spanning marketing, sales and business development
The company has not yet disclosed the absolute ad spending for the quarter
The 12th edition of the awards is set to honour impactful marketing initiatives, creative excellence and innovative media strategies
At e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, spoke on new AI-led capabilities, remarketing tactics and more
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Manish Tiwary is the Chairman & Managing Director of Nestle India Limited
Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options
Sandipan Ghosh, CEO - Chocolates & Confectioneries, Lotus Chocolates at Reliance Consumer Products, discusses in a post the need for ‘moment-brand fit’ before brands turn heroic moments into marketing
Abhinav Iyer, Chief General Manager, Marketing & Strategy, Muthoot Finance, discusses Sunheri Soch Season 5 and its use of customer stories, radio, regional content and AI
The draft amendment would bar non-dairy lookalikes from using the name paneer. Here is what an analogue is, what the rules say, and what changes for brands
At the e4m Real Time Programmatic Conference, marketers said the edge is shifting from acquisition and storage to connecting signals, acting on them and giving consumers a reason to share more
From dubbed national films to ideas born in the region, agencies say brands are finally letting local culture, not translation, set the creative brief
A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long after the offer ends
Bagchi will succeed Sashidhar Jagdishan, whose term concludes at the close of business on October 26, 2026
At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whether an ad is noticed
Truecaller's Director of Product Management says 99% of bid requests go unanswered and urges publishers to build intelligence into bidding, auctions and outcomes
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on how apps are changing the way urban India accesses household help, bringing convenience, trust and technology together
On Aman Kumar’s birthday, a look at his journey and the experiences that have shaped his entrepreneurial career
At the spectacular awards ceremony, the company bagged 12 metals in total, comprising 3 golds, 6 silver metals and 3 bronze awards across categories
The agency bagged 12 metals in total including 3 golds, 6 silver metals and 3 bronze across categories
The agency bagged 4 golds, 3 silver metals and 2 bronze metals across categories
The company bagged 4 golds, 3 silver metals and 2 bronze metals at the awards
Among the other key winners are Mindshare, Havas Play, UltraTech Cement, The Muthoot Group, ZEEL, JioStar & Tata Motors Commercial Vehicles
It outlines how e-commerce platforms are evolving beyond transactional channels to become testing grounds for product innovation, consumer discovery and brand expansion
Ghatak, who recently celebrated his birthday, has built a career connecting consumer understanding with commercial priorities
Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
At Pitch BFSI Summit 2026, Samsung Ads’ GM & Head of Revenue made the case for CTV as the new home of brand trust, unveiling AI-led ad formats still in beta testing
The court observed that the regulator had issued the June 30 directive without giving the company an opportunity to respond or present its case
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage
Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years
Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for consumer attention.
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Red Bull India has reportedly argued that the sudden removal of the descriptor has created regulatory uncertainty and could impact its existing and planned investments in the country
The dispute is linked to a Player Representation Agreement signed in 2003; Ganguly had claimed non-payment of minimum guarantees and alleged unauthorised withdrawals from the escrow account
From rogue AI agents and cyberattacks to blackmail simulations and coding failures, real-world incidents test whether AI doomsday fears match the evidence.
The fifth edition of the conference is set to take place in Mumbai on September 30
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, rather than simply capturing it, is becoming the new measure of marketing success
Six developers break down where the digital journey loses potential buyers, as rising acquisition costs put greater pressure on lead quality and conversion
From cryptic clues to re-recording her old albums, Swift has built a release strategy around fan participation, catalogue ownership and the business of anticipation
As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer
The awards celebrate creative and innovative advertising, marketing & content campaigns in the television domain
NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
The regulator has also sought to distinguish promotional advertising from routine communication with investors
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands can also track ROI from creator campaigns
Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
The company has also received a further $100 million of investor interest
Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bondy to a global sporting icon
Speaking to Nawal Ahuja, at Pitch BFSI Summit, Chhabra said next phase of digital commerce will be built around a new layer of trust as consumers increasingly allow AI agents to act on their behalf
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Geetanjali Sachwani serves as the Vice President and Head of Marketing, Franklin Templeton Asset Management (India) Pvt. Ltd.
As AI and digital platforms reshape financial services, AMFI chief Venkat N. Chalasani puts clarity and trust at the centre of the customer relationship
Ashish Pawar currently serves as the Chief Marketing Officer at Tata Asset Management
Sheena Kapoor serves as the Head Marketing, Corporate Communications & CSR at ICICI Lombard
Gaurav Ramdev serves as the Head of Marketing, India and South Asia at Visa
Prasad Pimple serves as the Executive Vice President & Head of Digital Business Unit at Kotak Life
Pooja Menon serves as the Head - Marketing at Aditya Birla Health Insurance
Abhinav Iyer currently serves as the Chief General Manager – Marketing & Strategy for The Muthoot Group and Muthoot Finance
At the Pitch BFSI Summit 2026, the HSBC Mutual Fund CEO tells Dr. Annurag Batra why India now has 3.5 household incomes, and what it will take to turn that into real wealth creation
At the Pitch BFSI Summit, Saptharushi's Founder & CEO outlined how privacy-first data collab, federated AI, consumer-controlled consent could reshape personalisation in the financial services sector
The awards celebrate the achievements of marketing leaders in the BFSI sector for their vision, leadership and outstanding work
The board has approved the reappointment of Surender Singh as director
As Abhinav Iyer, Chief General Manager – Marketing & Strategy at The Muthoot Group, turns a year older today, we look at his journey of connecting marketing closely with business objectives
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
The panellists will share key insights on the topic ‘Who Owns Customer Attention in BFSI? The New Rules of Engagement’
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
The panellists will share key insights on the topic ‘AI, Trust & Transparency: What Every BFSI Brand Leader Needs to Know’
Aman Kumar, Co-founder of Whitefox, The Grub Fest and AVA Experience, discusses the festival’s revenue model, changing expectations of Indian audiences and more
Shveta Singh, founder of Iridescent Lens and an independent marketing consultant, explores how the pursuit of “more” shapes business growth, and asks whether it is time to redefine success
The white paper will explore the changing relationship between financial institutions, customer data and consent, and examine how trust can be built into the foundations of digital marketing
Explore how astrology influences consumer behavior in India, creating a unique 'Muhurat Tax' that shapes buying decisions across various sectors.
At the fourth edition of the summit, Rishi Chhabra, Country Manager, India, Visa, will engage in a fireside chat with Nawal Ahuja, Co-Founder, e4m
On his birthday today, September 21, we celebrate the marketing veteran's professional journey across FMCG, retail, telecom, hospitality and healthcare
As brands increasingly name rivals to cut through advertising clutter, marketers weigh sharper differentiation against the risk of giving competitors free attention
In India, love is never said. It is soaked overnight. Soaked almonds are a uniquely Indian stroke of love and care, writes Dr. Sandeep Goyal
For brands and marketers, the new requirements could make the distinction between paid visibility, promotional claims and actual consumer value increasingly important
Ganapathy Viswanathan asks will brands see the Asian Games simply as an advertising property, or will they become part of the conversation?
As he celebrates his birthday on Sept 20, we look back at the journey of VerSe Innovation's Co-Founder & CEO, from leading tech giants to building homegrown platforms and embracing the AI revolution
As the Blue Star Managing Director marks his birthday on September 20, we celebrate his four-decade journey of growth, transformation and industry leadership
As Kusha Kapila turns 37, we look at the journey of this creator-turned-actor-entrepreneur
At the upcoming edition of the summit, Kailash Kulkarni, CEO, HSBC Mutual Fund will engage in a fireside chat on the topic ‘India’s Next Decade: From Financialisation to Wealth Creation’
Adidas employees challenge the company’s account of India technology layoffs, with internal chats raising questions over the scale of cuts, redeployment and leadership decisions.
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
From building Unilever’s businesses to mentoring the next generation of companies, Rohit Jawa’s nearly four-decade career reflects a remarkable legacy of innovation, growth and reinvention
As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film production and media entrepreneurship
Industry observers say Gen Z does not necessarily need another polished brand message and will remember the brand that allowed itself to become part of a joke
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move the need is to start meaningful associations
Guest Column: Gour Gupta, Chairman of Tribes, writes that Brand Modi’s 25-year journey shows how consistency, storytelling and technology can sustain a powerful public identity
A look back at his journey across experiential marketing, brand building and creative storytelling
As Vikram Tanna, CEO of Eros Universe and Eros Now, recently celebrated his birthday, we look back at his journey spanning
As Savio Cerejo, Vice President – Business Head, Marketing at The House of Abhinandan Lodha, recently celebrated his birthday, we look back at his professional journey
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