Shubhranshu Singh

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Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences similar to the US

Shubhranshu Singh Oct 12, 2026 11:09 AM

Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options

Shubhranshu Singh Oct 5, 2026 1:00 PM

Media and marketing veteran Shubhranshu Singh writes on NDTV’s decision to drop 24x7 from their logo, and the philosophy of ‘When It Really Matters’

Shubhranshu Singh Sep 17, 2026 5:48 PM

Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more

Shubhranshu Singh Jun 17, 2024 11:49 AM

Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh Jun 13, 2018 8:54 AM

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh Jun 5, 2018 8:55 AM

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Shubhranshu Singh May 24, 2018 9:59 AM

Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh May 16, 2018 8:53 AM

Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913

Shubhranshu Singh May 8, 2018 8:56 AM

Continuing from last week's column, this week, Singh lists the precise points that make for viral content

Shubhranshu Singh Apr 30, 2018 8:57 AM

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh Apr 23, 2018 8:56 AM

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh Apr 4, 2018 8:56 AM

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh Mar 27, 2018 8:58 AM

Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers

Shubhranshu Singh Mar 13, 2018 8:57 AM

The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names of the past are anaemic shadows of their erstwhile selves. Dozens of global majors have been bought, sold, forced to merge or simply disappeared into oblivion

Shubhranshu Singh Mar 6, 2018 8:56 AM

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh Mar 1, 2018 8:57 AM

The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!

Shubhranshu Singh Feb 27, 2018 8:55 AM