Date-wise News

mishra?blur=25

A look back at his journey across experiential marketing, brand building and creative storytelling

e4m Staff 1 day ago

Tana?blur=25

As Vikram Tanna, CEO of Eros Universe and Eros Now, recently celebrated his birthday, we look back at his journey spanning

e4m Staff 1 day ago

savio?blur=25

As Savio Cerejo, Vice President – Business Head, Marketing at The House of Abhinandan Lodha, recently celebrated his birthday, we look back at his professional journey

e4m Staff 1 day ago

nikhil?blur=25

As Nikhil Sharma, Managing Director of Perfetti Van Melle India, recently celebrated his birthday, we look back at his remarkable journey spanning more than two and a half decades

e4m Staff 1 day ago

Engagement vs. Legitimacy: The Dilemma of Taliban Governance in Afghanistan?blur=25

Why international law cannot legitimise a regime built upon the systematic exclusion of women

Rajlaxmi Singh Sep 17, 2026 7:31 PM

Mastercard Chooses We. Communications as Global Partner?blur=25

The appointment adds Mastercard to We. Communications’ global client portfolio and will see the agency bring its international network and capabilities to the account

e4m Staff Sep 17, 2026 6:15 PM

Transforming India: A Journey from Holograms to AI Innovation?blur=25

Guest Column: Niraj Ruparel, Creative Tech Lead – WPP / WPP Media India, recounts his meeting with Narendra Modi, and how the meeting influenced him in the years to come

Niraj Ruparel Sep 17, 2026 6:09 PM

Sneha Mordani Takes the Helm as Health Editor at NDTV?blur=25

Mordani has 19 years of experience in television journalism and has earlier worked with India Today, CNN-News18, Times Now and NewsX

e4m Staff Sep 17, 2026 6:02 PM

New Report Highlights Unique Indian Consumer Behaviors for Marketing?blur=25

A new report brought out by Bharat Lab and Rediffusion explores how everyday Indian behaviours can shape consumer understanding and brand strategy

e4m Staff Sep 17, 2026 5:57 PM

NDTV Shifts Focus from Volume to Meaningful News Coverage?blur=25

Media and marketing veteran Shubhranshu Singh writes on NDTV’s decision to drop 24x7 from their logo, and the philosophy of ‘When It Really Matters’

Shubhranshu Singh Sep 17, 2026 5:48 PM

Shiva Bhavani?blur=25

In this edition of e4m’s ‘Too Young to Start?’ series, Shiva Bhavani, Founder & CEO, Wing Communications, on building an independent agency around speed, specialisation and high-growth brands

Ritika Upmanyu Sep 17, 2026 5:48 PM

Shashank ND Becomes Managing Director and Executive Chairman at Practo?blur=25

Jagnoor Singh, previously Chief Operating Officer, has been appointed Chief Executive Officer

e4m Staff Sep 17, 2026 5:29 PM

Noel Tata Opposes N Chandrasekaran's Reappointment at Tata Sons?blur=25

Noel Tata said a decision on the chairmanship could be ‘open to serious legal challenge’ if it was found to have been taken while Chandrasekaran’s position as a director remained unresolved

e4m Staff Sep 17, 2026 5:08 PM

Tata Trusts Contest Chandrasekaran's Reappointment as Chairman?blur=25

The Trusts have said the resolution passed despite Noel Tata's opposition was legally void under Tata Sons' Articles of Association

e4m Staff Sep 17, 2026 5:03 PM

Confronting Lunchbox Shaming: A Global Perspective - Carol Goyal?blur=25

Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, writes about ‘Pinterest parenting’ peer pressure and kids being shamed by peers accustomed to highly styled, Instagram-worthy bento boxes

Carol Goyal Sep 17, 2026 4:36 PM

Aditi Bhandari Promoted to VP of Marketing at Firstsource Solutions?blur=25

Aditi Bhandari was earlier AVP-Marketing at Firstsource Solutions, which is an RP-Sanjiv Goenka Group company

e4m Desk Sep 17, 2026 4:22 PM

Tata Sons Extends N Chandrasekaran's Term as Executive Chairman?blur=25

As per news reports, Chandrasekaran’s term has been extended in the wake of the listing of the group holding company

e4m Desk Sep 17, 2026 3:09 PM

Desi Disruptors: Unveiling Secrets of Iconic Indian Brands?blur=25

Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan

Ganapathy Viswanathan Sep 17, 2026 2:59 PM

The Enduring Legacy of Brand Modi: 25 Years of Political Communication - Alok Mehta?blur=25

Guest Column: Veteran journalist Alok Mehta writes why Brand Modi is a story of political communication, organisation, media relationships, technology & the ability to continuously renew a personality

Alok Mehta Sep 17, 2026 2:26 PM

Delhi High Court Challenges Revised Gillette-BSC Switch4 Ad?blur=25

The Delhi high court has declined to approve BSC’s revised advertisement

e4m Staff Sep 17, 2026 2:18 PM

boAt Lifestyle appoints Saikat Mukhopadhyay as CFO?blur=25

Mukhopadhyay joins boat from WheelsEye where he was the Group Chief Financial Officer

e4m Staff Sep 17, 2026 2:17 PM

Narendra Modi's 76th Birthday?blur=25

As our Hon. Prime Minister Narendra Modi turns 76, explore how his unique communication strategies have shaped India's political landscape and what it reveals about leadership, trust and reputation

Ritika Upmanyu Sep 17, 2026 1:51 PM

Ajay Agrawal Takes Charge as CEO of Devgn CineX?blur=25

Agrawal has more than two decades of leadership experience across BFSI, Infrastructure, Fintech and Manufacturing

e4m Staff Sep 17, 2026 1:49 PM

Spikes Asia evolves into LIONS Asia?blur=25

The first LIONS Asia Festival of Creativity and Asia Lions Awards will take place in Singapore, September 2027

e4m Staff Sep 17, 2026 1:00 PM

Narendra Modi?blur=25

As the Prime Minister turns a year older today, Dr. Annurag Batra writes how Brand Modi’s 25-year journey offers lessons in scale, continuity and leadership

Annurag Batra Sep 17, 2026 12:54 PM

Chef Mantra – Project K Season 6 kicks off?blur=25

aha’s culinary franchise records 12 sponsors and 20+ brand partners

e4m Staff Sep 17, 2026 12:04 PM

AI?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used

Ganapathy Viswanathan Sep 17, 2026 11:42 AM

roundtable hosted by e4m with Branch Discovery?blur=25

The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with Branch Discovery

e4m Staff Sep 17, 2026 11:12 AM

Vodafone Idea Appoints Gopika Pant as Independent Director?blur=25

Pant will have a five-year tenure beginning September 17, 2026

e4m Staff Sep 17, 2026 9:45 AM

Unlocking Festive Success: Google India's Playbook for D2C Brands?blur=25

At e4m D2C Summit 5.0, the Head of Mid Market Sales at Google India laid out a three-pronged playbook for brands chasing a share of India's ₹1.2 lakh crore festive season

e4m Staff Sep 17, 2026 9:45 AM

Free Dish?blur=25

The starting bid for a G1 slot is ₹39.83 lakh, the highest among the five categories, while G2 has a starting bid of ₹36.40 lakh

e4m Staff Sep 17, 2026 9:36 AM

Modi?blur=25

Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants

Yuvrraj Agarwaal Sep 17, 2026 9:32 AM

Gillette and Bombay Shaving Co: The Fine Line in Advertising Rivalry?blur=25

For the ad industry, the question goes beyond the courtroom to how far can brands push a creative; legal experts say the aim should be to highlight one’s product, not take a dig at a competitor

Aryendra Khan and Shalinee Mishra Sep 17, 2026 9:31 AM

Narendra Modi?blur=25

From an RSS organiser & Gujarat CM to a three-term PM, Narendra Modi’s birthday marks a political journey that has reshaped how Indian leaders communicate, campaign, and build their public identities

e4m Staff Sep 17, 2026 9:15 AM

AI?blur=25

By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry

Shantanu David Sep 17, 2026 9:06 AM

Dentsu South Asia CEO Addresses Employees After IT Raids?blur=25

The development comes as Dentsu works to restore normalcy following the searches

Imran Fazal Sep 17, 2026 9:05 AM

Criteo's Medhavi Singh Steps Down; Szi-Wei Lo Takes Charge in India?blur=25

Singh will move on in early October after nine years with the commerce media company

e4m Staff Sep 17, 2026 8:10 AM

PM Narendra Modi birthday?blur=25

For marketers and industry heads, Narendra Modi’s evolving social-media strategy offers a case study in how established personalities can adapt to a creator-led digital environment

Shalinee Mishra Sep 17, 2026 8:06 AM