Authors
MIB's Senthil Rajan: Empowering India's $100B Media Growth?blur=25

Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and entertainment industry tap global markets

Imran Fazal 1 day ago

Zupee Exits Gaming to Focus on AI Innovations for India?blur=25

After discontinuing real-money gaming in August 2025 and subsequently running a free-to-play platform, the company will shut its remaining games to focus on AI-led businesses

Imran Fazal 1 day ago

IBDF Calls for Removal of 30-Minute Content Mandate to Support Broadcasters?blur=25

The broadcasters’ body has called for content-carriage separation, proportionate penalties, removal of temporary live-uplinking fees for sports and greater commercial freedom under TRAI’s framework

Imran Fazal 1 day ago

CTV Industry Proposes Independent Measurement Framework Amid BARC Blackout?blur=25

Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation

Imran Fazal Oct 16, 2026 8:57 AM

CII Urges Media Policy Reforms to Bridge $36 Billion Growth Gap?blur=25

Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%

Imran Fazal Oct 15, 2026 12:37 PM

CII Urges Restoration of TV Ratings to Boost Advertiser Confidence?blur=25

Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%

Imran Fazal Oct 15, 2026 12:16 PM

GST Demands Against Dream11 and Others Cut by ₹52,915 Crore?blur=25

The orders (reviewed by e4m) confirm principal GST liabilities of ₹17,297.62 cr against Dream11, Gameskraft Technologies and Play Games 24x7, against original demands of approximately ₹70,212.87 cr

Imran Fazal Oct 15, 2026 9:18 AM

Tata Play's Smart: A Game-Changer for Connected TV Viewing?blur=25

As Tata Play launches Smart to simplify connected TV viewing, Harit Nagpal discusses pricing, customer acquisition, DTH's future and why television distribution must evolve

Imran Fazal Oct 15, 2026 9:13 AM

Digital Advertising Soars 24.5% as TV Ad Activity Plummets 8.6%?blur=25

Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Imran Fazal Oct 14, 2026 8:36 AM

BARC Blackout Challenges Cricket Advertising Amid Busy Schedule?blur=25

Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal

Imran Fazal Oct 13, 2026 8:38 AM

Tata Play CEO Harit Nagpal Denies Dispute with Sony Amid Legal Issues?blur=25

Nagpal has maintained that customers who want Sony channels can access them, the broadcaster’s channels have remained outside Tata Play’s broader base bouquets

Imran Fazal Oct 12, 2026 5:55 PM

Deepak Chhabria Resigns as EVP of Star Plus Amid JioStar Changes?blur=25

Chhabria reported to Sumanta Bose, Head of entertainment business for Hindi and regional channels across the East and West markets

Imran Fazal Oct 12, 2026 2:41 PM

Cheil X Appoints Tania Sinha and Geetika Chadha for Key Roles?blur=25

Before joining Cheil X, Sinha was with Ogilvy as Category Lead, Sparkling INSWA, a role involving global brands

Imran Fazal Oct 12, 2026 11:03 AM

MIB Clarifies Regulatory Boundaries for OTT and TV Broadcasting?blur=25

A key argument in the ministry’s reply is that the operation of an OTT platform does not involve uplinking or downlinking television signals

Imran Fazal Oct 12, 2026 8:31 AM

TRAI's New DRM Framework Could Empower Broadcasters with Audit Tools?blur=25

For DPOs, the draft could mean closer scrutiny of the systems used to manage subscribers, activate services and generate reports

Imran Fazal Oct 9, 2026 5:01 PM

Gaming Advertising Grows 12% Amid RMG Ban; Festive Spending Surges?blur=25

In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs

Imran Fazal Oct 9, 2026 8:34 AM

India Sees Minimal Growth in Private TV Channels Despite New Permissions?blur=25

Of the 919 private satellite channels in 2025-26, 418 were classified as news and current affairs channels, while 501 were non-news channels

Imran Fazal Oct 8, 2026 9:18 AM

Cable Operators Must Evolve to Survive in the CTV Era?blur=25

As broadcasters tie up with DTH operators, MSOs and broadband players to push linear channels over CTV, the old distribution playbook is running out of road

Imran Fazal Oct 7, 2026 8:35 AM

MeitY's Decision on D2M Device Mandate Sparks Industry Debate?blur=25

D2M will have to compete with established distribution and streaming technologies, including mobile broadband, connected television and over-the-top platforms

Imran Fazal Oct 6, 2026 9:11 AM

Media CEOs Demand TV Ratings Restoration Amid Ongoing Blackout?blur=25

At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions about the effectiveness of industry forums

Imran Fazal Oct 5, 2026 9:19 AM

Tata Play and Sony's TV Distribution Dispute Intensifies Ahead of Festive Season?blur=25

Tata Play’s Smart connected TV proposition excludes Sony channels, extending the distribution battle beyond DTH as both sides enter the festive season without resolving commercial and legal dispute

Imran Fazal Oct 2, 2026 8:59 AM

Nelen Joins Connected TV Market with New Broadcaster Partnerships?blur=25

Tata Play has also extended its television offering to connected screens through the Tata Play Smart app

Imran Fazal Oct 1, 2026 11:49 AM

Gaurav Dwivedi Highlights Linear TV's Popularity on WAVES OTT?blur=25

According to the Prasar Bharati CEO, the transformation was not limited to the public broadcaster or WAVES, but reflected a broader restructuring of the media industry

Imran Fazal Oct 1, 2026 9:00 AM

Gaurav Dwivedi Discusses Prasar Bharati's Sports Rights Strategy?blur=25

Dwivedi confirmed that Prasar Bharati is developing the D2M Broadcasting RFP, with preparations advancing for its release in October. e4m reported the development on Wednesday

Imran Fazal Sep 30, 2026 2:29 PM

Prasar Bharati Set to Release D2M Broadcasting RFP Next Month?blur=25

Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty around D2M broadcasting’s rollout

Imran Fazal Sep 30, 2026 8:23 AM

Prasoon Joshi Highlights Indian Diaspora's Desire for Connection?blur=25

Joshi said Prasar Bharati needed to accelerate its adoption of technology and reach younger generations while maintaining a balance between entertainment and cultural responsibility

Imran Fazal Sep 29, 2026 5:30 PM

TRAI's Regulatory Framework: Balancing Innovation in CTV Growth?blur=25

A broadcaster advocating regulation of FAST and ALTD said piracy and territorial restrictions would require particular attention under any proposed framework

Imran Fazal Sep 29, 2026 8:54 AM

CCI Expands Ad Cartel Probe with Help from Independent Agencies?blur=25

A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe and includes material related to a joint meeting

Imran Fazal Sep 28, 2026 1:55 PM

TRAI Chief Lahoti's Absence Raises Questions at FICCI Frames 2026?blur=25

TRAI Chairman Anil Kumar Lahoti’s absence from FICCI Frames 2026 comes nearly a year after a public exchange over regulation, carriage fees and the New Tariff Order

Imran Fazal Sep 28, 2026 9:42 AM

TRAI Set to Propose New Regulations for FAST and ALTD Services?blur=25

Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation

Imran Fazal Sep 25, 2026 8:58 AM

CTV and FAST Growth Challenge Traditional Cable Operators in India?blur=25

DTH operators’ aggressive CTV and FAST push threatens cable’s traditional distribution role, intensifying regulatory concerns and competition for subscribers, content and advertising revenues

Imran Fazal Sep 24, 2026 9:28 AM

IBDF Reveals CCI Search Details Amid Ongoing Ad Cartel Investigation?blur=25

IBDF also disclosed that certain employees had received summons to appear before the DG of CCI

Imran Fazal Sep 23, 2026 9:25 AM

TV?blur=25

The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television

Imran Fazal Sep 22, 2026 8:45 AM

Broadcasters?blur=25

People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB

Imran Fazal Sep 21, 2026 4:21 PM

Odisha Police Crack Down on Illegal JioStar Cable Retransmission?blur=25

The cases point to a continuing enforcement drive against local cable networks allegedly using consumer DTH connections

Imran Fazal Sep 21, 2026 3:06 PM

Ashish Sehgal Joins IBDF Board Amid Leadership Changes?blur=25

I Venkat steps down from board; John Brittas replaces as director

Imran Fazal Sep 21, 2026 12:35 PM

Tamil Nadu's Advertising Landscape Shifts Towards Digital and CTV?blur=25

Strong consumption, rising advertiser interest and the enduring pull of Tamil-language content are prompting both national and home-grown brands

Imran Fazal Sep 21, 2026 9:42 AM

Court?blur=25

The case has also expanded beyond the scope of competition investigations to include provisions of the CCI (General) Regulations, 2024, which govern the conduct of advocates during investigations

Imran Fazal Sep 18, 2026 9:02 AM

Dentsu South Asia CEO Addresses Employees After IT Raids?blur=25

The development comes as Dentsu works to restore normalcy following the searches

Imran Fazal Sep 17, 2026 9:05 AM

Court?blur=25

The Federation also sought to restrain ESFI from allegedly advertising itself as the exclusive authority for Team India selection during the Asian Games 2026

Imran Fazal Sep 16, 2026 9:15 AM

TRAI's Evolving Role in India's Digital Broadcasting Landscape?blur=25

The issue is becoming more pressing as FAST, connected TV (CTV) and application-based linear television gain traction

Imran Fazal Sep 14, 2026 8:37 AM

TV?blur=25

e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and seeking a review of the newly notified policy

Imran Fazal Sep 11, 2026 8:55 AM

TV?blur=25

As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose relevance while content regulation gains prominence

Imran Fazal Sep 10, 2026 9:20 AM

IT Department Expands Tax Probe to Bioscope and Crayons Networks?blur=25

The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns

Imran Fazal Sep 8, 2026 1:25 PM

ITW and Publicis Legal Battle Escalates Over Confidentiality Dispute?blur=25

The Haier India media agency pitch has become the key commercial flashpoint in the dispute

Imran Fazal Sep 8, 2026 12:13 PM

CTV?blur=25

Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV

Imran Fazal Sep 8, 2026 9:31 AM

Dentsu's Tax Scrutiny: Implications of Royalty Payments for Advertising?blur=25

Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks

Imran Fazal Sep 7, 2026 9:26 AM

Dentsu IT probe widens: ‘Royalty pivot’, election and government campaigns under scanner?blur=25

e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe

Imran Fazal Sep 4, 2026 4:01 PM

Real-Money Gaming Firms Seek GST Relief Before Key Council Meeting?blur=25

The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector

Imran Fazal Sep 4, 2026 9:24 AM

Raid?blur=25

Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation

Imran Fazal Sep 3, 2026 12:30 PM

Dentsu?blur=25

Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets

Imran Fazal Sep 3, 2026 12:16 PM

TV channels?blur=25

Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewal provisions offer some relief to operators

Imran Fazal Sep 3, 2026 8:39 AM

MIB Unveils New Broadcasting Regulations to Streamline Industry Framework?blur=25

The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations

Imran Fazal Sep 2, 2026 10:47 PM

Dentsu India IT Raids Prompt APAC Work-from-Home Advisory?blur=25

The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed

Imran Fazal Sep 2, 2026 1:50 PM

digital media?blur=25

Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest

Imran Fazal Sep 2, 2026 8:44 AM

Raid?blur=25

According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am

Imran Fazal Sep 1, 2026 6:55 PM

BARC Faces Up to ₹150 Crore Loss Amid Ratings Blackout Crisis?blur=25

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

Imran Fazal Sep 1, 2026 9:13 AM

BARC blackout: Has India’s TV currency moved beyond industry control??blur=25

The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated

Imran Fazal Aug 31, 2026 9:00 AM

CTV?blur=25

For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming

Imran Fazal Aug 28, 2026 9:06 AM

Navigating India's TV Ratings: New Rules vs. Investment Challenges?blur=25

The investment question is becoming more difficult because the television market itself faces structural pressure

Imran Fazal Aug 27, 2026 9:25 AM

tv?blur=25

MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development

Imran Fazal Aug 26, 2026 8:57 AM

ASCI Reports 4,858 Betting Ads in Year Since PROGA Implementation?blur=25

ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites

Imran Fazal Aug 25, 2026 9:18 AM

MSMEs Fuel India's CTV Revolution with Targeted Advertising?blur=25

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

Imran Fazal Aug 24, 2026 9:00 AM

Telecom Disputes Settlement and Appellate Tribunal?blur=25

The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment

Imran Fazal Aug 24, 2026 8:27 AM

Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1?blur=25

The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business

Imran Fazal Aug 22, 2026 7:59 AM

ED?blur=25

The agency said the investigation relates to the alleged generation, movement and laundering of proceeds arising from illegal gaming activities

Imran Fazal Aug 21, 2026 6:06 PM

Rachna Burman Joins NBDA Board as Rohit Gopakumar Exits?blur=25

The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem

Imran Fazal Aug 21, 2026 3:59 PM

Industry Urges MIB to Restart BARC Ratings Before Festive Season?blur=25

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

Imran Fazal Aug 21, 2026 9:10 AM

Government Meeting Aims to Resolve BARC Ratings Dispute?blur=25

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy

Imran Fazal Aug 20, 2026 3:28 PM

Tejinder Gill, The Trade Desk?blur=25

In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates

Imran Fazal Aug 20, 2026 8:09 AM

TDSAT Orders Skyline Cable Network to Pay DEN Networks ₹15.92 Lakh?blur=25

The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case

Imran Fazal Aug 20, 2026 7:45 AM

Prasanth Kumar | WPP Media?blur=25

Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities

Imran Fazal Aug 19, 2026 6:27 PM

consulting firms?blur=25

While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation

Imran Fazal Aug 19, 2026 9:16 AM

TV?blur=25

The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns

Imran Fazal Aug 17, 2026 9:16 AM

Ashwini Vaishnaw?blur=25

The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives

Imran Fazal Aug 15, 2026 8:39 AM

MIB: 12-min TV ad cap no longer needed?blur=25

One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media

Imran Fazal Aug 14, 2026 9:02 PM

IBDF?blur=25

In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf of broadcasters

Imran Fazal Aug 14, 2026 7:20 PM

Broadcasters?blur=25

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC television ratings

Imran Fazal Aug 14, 2026 6:42 PM

tv?blur=25

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

Imran Fazal Aug 14, 2026 5:44 PM

Srinivasan K Swamy?blur=25

At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body

Imran Fazal Aug 14, 2026 3:00 PM

TV?blur=25

Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot inventory

Imran Fazal Aug 14, 2026 8:54 AM

Srinivasan Swamy?blur=25

Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect

Imran Fazal Aug 13, 2026 2:20 PM

MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines?blur=25

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal Aug 13, 2026 8:59 AM

Vikas Gupta Joins Himalaya as New CEO for India Operations?blur=25

e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026

Imran Fazal Aug 12, 2026 5:16 PM

Ministry of Information and Broadcasting?blur=25

The government also said representations and grievances submitted by casual assignees are examined on merit

Imran Fazal Aug 12, 2026 12:47 PM

National AI Skilling Initiative Sees 60,253 Enrolments, Low Completion Rates?blur=25

The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector partners

Imran Fazal Aug 12, 2026 12:44 PM

Prasar Bharati Invests ₹258 Crore in OTT Platform WAVES for FY25?blur=25

Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore

Imran Fazal Aug 12, 2026 9:17 AM

Prasar Bharati?blur=25

The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations

Imran Fazal Aug 12, 2026 8:36 AM

Experts Highlight Accessibility Gaps in India's OTT Content and Apps?blur=25

For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves

Imran Fazal Aug 11, 2026 8:53 AM

Gaurav Banerjee?blur=25

Gaurav Banerjee, who also chairs the Broadcast Audience Research Council (BARC) India, declined to comment on ratings trends in his capacity as the industry body's chairman

Imran Fazal Aug 10, 2026 9:02 PM

OTT?blur=25

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Imran Fazal Aug 10, 2026 9:11 AM

PIB Fact Check Unit?blur=25

Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news

Imran Fazal Aug 7, 2026 2:27 PM

RBI?blur=25

The reform forms part of a broader government strategy to build an enabling ecosystem for the live-events industry

Imran Fazal Aug 7, 2026 1:43 PM

NBDA?blur=25

The disclosure features in the 28th Report of the Standing Committee on Communications and Information Technology, chaired by Dr Nishikant Dubey

Imran Fazal Aug 7, 2026 1:27 PM

Parliament Pushes for Unified Live Event Regulations Across India?blur=25

Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders

Imran Fazal Aug 7, 2026 1:24 PM

DD Free Dish?blur=25

Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH platform

Imran Fazal Aug 7, 2026 1:21 PM

MIB?blur=25

YouTube-backed AI skilling to train 15,000 as MIB says AI broadcasting policy will evolve only when required

Imran Fazal Aug 7, 2026 1:11 PM

Hero MotoCorp Launches Festive Campaign Pitch for Creative Agencies?blur=25

The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA

Imran Fazal Aug 7, 2026 9:08 AM

M&E industry?blur=25

Stakeholders also discussed broader ease-of-doing-business reforms for India's evolving media and entertainment ecosystem

Imran Fazal Aug 6, 2026 7:02 PM

OTT Platforms Face Confusion Over Accessibility Regulations?blur=25

While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework

Imran Fazal Aug 6, 2026 8:54 AM

OTT Video?blur=25

The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available

Imran Fazal Aug 5, 2026 3:10 PM

No Complaints on Prasar Bharati's Editorial Independence, Says MIB?blur=25

However, the govt stated that 7 complaints relating to appointments had been received against the pubcaster from applicants

Imran Fazal Aug 5, 2026 12:40 PM

Government Orders Takedown of Over 7,000 Piracy URLs Including Telegram Channels?blur=25

The MIB also outlined the institutional mechanism it has established to tackle online film piracy

Imran Fazal Aug 5, 2026 12:31 PM

Consultants Reshape Media Reviews in Indian Advertising Landscape?blur=25

TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms

Imran Fazal Aug 5, 2026 8:49 AM

Supreme Court Directs JioStar to Clarify Tariff Dispute with TRAI?blur=25

Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes

Imran Fazal Aug 4, 2026 11:58 AM

Bolloré and Balsara Families' Advertising Deal Faces Uncertainty?blur=25

Industry insiders say the transaction has repeatedly missed internal timelines but there are positive signals of the deal between Havas and Madison likely to finalised by September

Imran Fazal Aug 4, 2026 9:39 AM

TV?blur=25

In a note, addressed to I&B Minister Ashwini Vaishnaw, Chrome DM Founder and CEO Pankaj Krishna argued that India's existing TV audience measurement architecture has become "obsolete and impractical"

Imran Fazal Aug 4, 2026 8:34 AM

Raids in Odisha Target JioStar Piracy; One Arrested, Equipment Seized?blur=25

The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals

Imran Fazal Aug 3, 2026 1:28 PM

Ogilvy Secures Creative Mandate for Select Diageo Brands?blur=25

Diageo has historically worked with multiple creative agencies across its global and Indian businesses

Imran Fazal Aug 3, 2026 8:48 AM

Rahul Joshi Resigns from NBDA; Network18 to Appoint New Executive?blur=25

Sources told e4m that Joshi's exit is driven by increasing professional commitments

Imran Fazal Jul 31, 2026 6:58 PM

Advertising Agencies Association of India?blur=25

Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements

Imran Fazal Jul 31, 2026 1:30 PM

Delhi HC Adds TLG India to CCI's Advertising Cartel Investigation?blur=25

With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation

Imran Fazal Jul 31, 2026 12:49 PM

AAAI Launches Board Elections Amid Governance Controversy?blur=25

According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President

Imran Fazal Jul 31, 2026 10:40 AM

MIB Plans Changes to TV Ad Rules for Broadcaster Relief?blur=25

The government is preparing detailed report on industry feedback; calibrated changes may ease revenue pressure while retaining consumer safeguards

Imran Fazal Jul 31, 2026 8:55 AM

Publicis Challenges CCI in Delhi HC Over Advertising Cartel Probe?blur=25

e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order

Imran Fazal Jul 30, 2026 8:05 AM

Gameskraft Money Laundering Case?blur=25

The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft

Imran Fazal Jul 29, 2026 8:14 PM

Raymond Partners with AT Kearney for ₹300-Crore Agency Review?blur=25

For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year

Imran Fazal Jul 29, 2026 11:48 AM

AIDCF Withdraws Kerala HC Petition on TV Ratings Amid Industry Pressure?blur=25

Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem

Imran Fazal Jul 29, 2026 9:57 AM

Accenture Song partners with creative agency The Womb; acquisition under discussion?blur=25

The development follows a recent business win where The Womb was brought on board by Accenture Song to handle the creative mandate for Wonder Cement

Imran Fazal Jul 28, 2026 9:11 AM

TV?blur=25

Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data

Imran Fazal Jul 27, 2026 9:07 AM

court?blur=25

While vacating the interim protection granted earlier this year, the court observed that the methodology adopted for measuring television ratings falls squarely within the government's policy domain

Imran Fazal Jul 24, 2026 7:14 PM

Dr. L. Murugan?blur=25

The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy

Imran Fazal Jul 24, 2026 2:21 PM

MIB to fast-track landing page free TV ratings?blur=25

Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework

Imran Fazal Jul 24, 2026 1:58 PM

Kerala High Court Clears Way for MIB's TV Rating Policy Reforms?blur=25

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC

Imran Fazal Jul 24, 2026 11:35 AM

ISA Proposes 15-Minute Ad Cap Amid Industry Debate on Regulations?blur=25

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience

Imran Fazal Jul 24, 2026 9:23 AM

JioStar complaint leads to Andhra Police crackdown on pirated IPTV App network?blur=25

Police officials told e4m that the matter is being treated as a case of copyright infringement carried out through unauthorised app-based distribution of pay-TV content

Imran Fazal Jul 23, 2026 12:17 PM

Travel bags become the next licensing frontier as brands?blur=25

Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge

Imran Fazal Jul 23, 2026 9:02 AM

Telecom Regulatory Authority of India (TRAI)?blur=25

This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages

Imran Fazal Jul 22, 2026 12:59 PM

Ashwini Vaishnaw?blur=25

The statement provides greater clarity on the government's transition strategy, an issue that has been closely watched by broadcasters after the publication of the draft rules

Imran Fazal Jul 22, 2026 12:26 PM

As AI reshapes ad agencies, India's missing guardrails put governcnce in industry's hands?blur=25

In the absence of binding legislation, ad agencies are increasingly adopting self-regulation

Imran Fazal Jul 22, 2026 8:59 AM

court?blur=25

AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permits it to continue as a marketing tool

Imran Fazal Jul 21, 2026 4:31 PM

BARC Blackout Disrupts TV Programming Decisions Ahead of Festive Season?blur=25

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

Delhi HC Challenges MeitY on Delayed Gamban App Unblocking Decision?blur=25

The high court has asked Centre to grant gambling-harm prevention platform a personal hearing; government to return with timeline

Imran Fazal Jul 20, 2026 12:58 PM

Delhi Crime Branch cracks down on illegal IPTV network with 5,000 subscribers?blur=25

The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization

Imran Fazal Jul 20, 2026 9:41 AM

Raymond?blur=25

Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business

Imran Fazal Jul 20, 2026 8:39 AM

Parliament Questions Government on BARC and TV Ratings Overhaul?blur=25

Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026

Imran Fazal Jul 20, 2026 8:38 AM

TV?blur=25

Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework

Imran Fazal Jul 17, 2026 8:25 AM

TDSAT?blur=25

Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%

Imran Fazal Jul 16, 2026 8:43 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

gaming?blur=25

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Imran Fazal Jul 14, 2026 12:31 PM

barc?blur=25

The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership

Imran Fazal Jul 14, 2026 9:27 AM

court?blur=25

BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"

Imran Fazal Jul 13, 2026 5:52 PM

barc?blur=25

Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable

Imran Fazal Jul 13, 2026 5:36 PM

TV?blur=25

The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient

Imran Fazal Jul 13, 2026 5:13 PM

Head Digital moves SC to review twin online gaming rulings?blur=25

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM