Authors
TV channels?blur=25

Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics

Imran Fazal 9 hours ago

MIB Freezes BARC TV Ratings Amid Licence Renewal Process?blur=25

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal 21 hours ago

BARC extends TV news TRP blackout as MIB directive stays in force?blur=25

The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28

Imran Fazal 22 hours ago

Broadcast Audience Research Council?blur=25

BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection

Imran Fazal 1 day ago

WAVES Transforms into a Creator-Centric Digital Platform?blur=25

The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements

Imran Fazal Jun 30, 2026 8:39 AM

BARC?blur=25

TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming

Imran Fazal Jun 29, 2026 8:11 AM

Havas Media Takes Charge of Samsung India's Rs 300-Crore ATL Business?blur=25

The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates

Imran Fazal Jun 26, 2026 1:46 PM

Real Money Gaming Sector Seeks GST Relief After Supreme Court Ruling?blur=25

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

MIB?blur=25

The omission means that the event will no longer automatically qualify for mandatory sharing with Prasar Bharati under the national importance framework

Imran Fazal Jun 25, 2026 11:09 AM

Hakuhodo Nears Acquisition of Auburn Digital Solutions by July 2024?blur=25

The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India

Imran Fazal Jun 25, 2026 9:17 AM

MIB?blur=25

The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance

Imran Fazal Jun 24, 2026 12:57 PM

misleadign ads?blur=25

Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception

Imran Fazal Jun 24, 2026 9:01 AM

Shoppers Stop?blur=25

Havas currently handles the retailer's creative mandate

Imran Fazal Jun 23, 2026 9:05 AM

Court?blur=25

The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings

Imran Fazal Jun 22, 2026 9:13 AM

Kerala HC defers landing page ratings case to July 13?blur=25

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court

Imran Fazal Jun 19, 2026 3:00 PM

Prasar Bharati's D2M project set for July RFP launch?blur=25

Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices

Imran Fazal Jun 19, 2026 9:00 AM

gameskraft?blur=25

The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat

Imran Fazal Jun 18, 2026 11:03 AM

Gameskraft?blur=25

Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account

Imran Fazal Jun 18, 2026 10:33 AM

discussion?blur=25

For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities

Imran Fazal Jun 18, 2026 9:05 AM

TV Channels?blur=25

As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector

Imran Fazal Jun 17, 2026 8:33 AM

Gameskraft Technologies Pvt. Ltd.?blur=25

The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.

Imran Fazal Jun 16, 2026 4:24 PM

TV channels?blur=25

The ministry is learnt to have assured broadcasters that no coercive action would be initiated against television channels in the immediate term following the Delhi High Court judgment

Imran Fazal Jun 16, 2026 8:45 AM

TVS?blur=25

People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline

Imran Fazal Jun 15, 2026 9:20 AM

Sony Pictures Networks India?blur=25

The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal

Imran Fazal Jun 12, 2026 1:00 PM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

Pernod Ricard appoints ZeroFifty Mediaworks as creative agency?blur=25

People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process

Imran Fazal Jun 11, 2026 1:28 PM

D2M?blur=25

e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country

Imran Fazal Jun 11, 2026 9:24 AM

IIT Kanpur Partners with BSNL to Enhance D2M Broadcasting Technology?blur=25

The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment

Imran Fazal Jun 10, 2026 8:23 AM

EY Submits Key D2M Roadmap to Prasar Bharati for Policy Review?blur=25

The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting

Imran Fazal Jun 10, 2026 8:13 AM

Pernod Ricard India Launches Creative Agency Pitch to Boost Branding?blur=25

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal Jun 9, 2026 9:10 AM

Pernod Ricard India Launches Media Review Process?blur=25

Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25

Imran Fazal Jun 8, 2026 1:37 PM

barc?blur=25

The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC

Imran Fazal Jun 8, 2026 8:25 AM

The creative mandate will be jointly led by industry veterans Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will oversee strategy and planning in the role of Chief Strategy Officer.?blur=25

The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer

Imran Fazal Jun 6, 2026 3:35 PM

MIB Urges Kerala HC to Lift Stay on TV Ratings Policy for Accuracy?blur=25

MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations

Imran Fazal Jun 6, 2026 9:58 AM

WPP integrates 82.5 Communications and Grey under Ogilvy in India?blur=25

As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India

Imran Fazal Jun 6, 2026 9:18 AM

TDSAT Orders Singla Property to Pay ₹92.7 Lakh and Vacate Prasar Bharati siteti Site?blur=25

The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence

Imran Fazal Jun 5, 2026 8:49 AM

TV channels?blur=25

For cable operators, the potential withdrawal of landing page spending presents a fresh challenge

Imran Fazal Jun 5, 2026 8:43 AM

cheil?blur=25

The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing

Imran Fazal Jun 4, 2026 8:49 AM

MIB Extends Suspension of TV News Ratings for Additional Four Weeks?blur=25

The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May

Imran Fazal Jun 3, 2026 1:19 PM

TV?blur=25

The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory

Imran Fazal Jun 3, 2026 8:32 AM

JioStar Takes Action Against IPTV Piracy Network in Chhattisgarh?blur=25

The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation

Imran Fazal Jun 1, 2026 8:30 AM

Supreme Court Defines Skill Tournaments as Non-Gambling?blur=25

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

Gaming?blur=25

Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

SC?blur=25

Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net

Imran Fazal May 29, 2026 6:19 PM

Waves?blur=25

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

Imran Fazal May 29, 2026 2:39 PM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

online gaming?blur=25

The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states

Imran Fazal May 27, 2026 4:12 PM

court?blur=25

Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting

Imran Fazal May 27, 2026 3:56 PM

TV channels?blur=25

The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems

Imran Fazal May 27, 2026 9:48 AM

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer?blur=25

Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency

Imran Fazal May 26, 2026 9:14 AM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

AIDCF Challenges New TV Ratings Policy in Kerala High Court?blur=25

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

AAAI?blur=25

Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice

Imran Fazal May 25, 2026 8:39 AM

TV?blur=25

The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data

Imran Fazal May 22, 2026 2:17 PM

Jitender Dabas, BBDO Group India?blur=25

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

Sam Balsara?blur=25

The Madison World Chairman says agency consolidation is inevitable after years of talent build-up, believes AI investments are now non-negotiable for relevance, and more

Imran Fazal May 21, 2026 10:54 AM

TV channels?blur=25

The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms

Imran Fazal May 21, 2026 8:05 AM

BARC?blur=25

Sources said BARC’s renewal application was submitted following the ministry’s decision to extend the compliance window for existing TV audience measurement agencies

Imran Fazal May 20, 2026 1:48 PM

TV channels?blur=25

Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses

Imran Fazal May 19, 2026 8:28 AM

Srinivasan Swamy?blur=25

In an interview, Srinivasan Swamy says that the festival’s real purpose has always been equal parts celebration, networking, and learning

Imran Fazal May 18, 2026 12:25 PM

Srinivasan Swamy?blur=25

Veteran industry leader Srinivasan Swamy lays out why he believes Goafest still matters — and what must evolve for it to stay relevant in the years ahead

Imran Fazal May 18, 2026 12:13 PM

Advertising Agencies Association of India?blur=25

Webpages on AAAI’s official website was found displaying content linked to a betting and gambling platform, instead of archival material related to the association’s legacy

Imran Fazal May 15, 2026 1:59 PM

real money gaming industry?blur=25

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

court?blur=25

The bench also cautioned that enforcement agencies could not invoke arrest powers casually and noted that officers could face consequences if powers were exercised without proper legal basis

Imran Fazal May 14, 2026 11:14 AM

FAST platforms need accountability, not overregulation: Eenadu TV to TRAI?blur=25

According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters

Imran Fazal May 14, 2026 11:03 AM

fast?blur=25

A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business

Imran Fazal May 14, 2026 10:44 AM

ad spends?blur=25

Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending

Imran Fazal May 14, 2026 9:04 AM

Smart TV?blur=25

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

TV Broadcasting Rules?blur=25

A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators

Imran Fazal May 13, 2026 3:28 PM

Jio, Zee?blur=25

Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics

Imran Fazal May 13, 2026 3:14 PM

Artificial Intelligence?blur=25

Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033

Imran Fazal May 13, 2026 8:47 AM

bar council?blur=25

The BCI filed a strongly worded additional affidavit in the Delhi High Court challenging the competition regulator’s authority to frame rules affecting advocates and legal representation

Imran Fazal May 12, 2026 9:05 AM

MIB?blur=25

The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines

Imran Fazal May 8, 2026 6:56 PM

Umesh Bopche steps down as CEO of Experience Commerce?blur=25

Bopche’s exit comes on the heels of the departure of Jitender Dabas from Cheil X earlier this year

Imran Fazal May 7, 2026 9:24 AM

Goafest?blur=25

Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent

Imran Fazal May 7, 2026 8:41 AM

MIB?blur=25

Broadcasters and media agencies have expressed divergent views on the new framework

Imran Fazal May 6, 2026 6:31 PM

Anurag Iyer appointed CEO of Creator18 Network18?blur=25

Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem

Imran Fazal May 6, 2026 2:38 PM

Shashi Shekhar Vempati Takes Charge as CBFC Chairperson?blur=25

Vempati takes over the charge from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati

Imran Fazal May 6, 2026 1:35 PM

Fifa 2026?blur=25

Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook

Imran Fazal May 6, 2026 9:12 AM

Broadcast sector loses dominance in MIB budget as AVGC push gains ground?blur=25

The broadcast segment has seen a year-on-year reduction of ₹39.39 crore

Imran Fazal May 6, 2026 8:47 AM

D2M Broadcasting?blur=25

Tests conducted in presence of officials from Wireless Planning and Coordination Wing, Telecom Engineering Centre, Department of Science and Technology, MeitY, MIB, Prasar Bharati, & Tejas Networks

Imran Fazal May 5, 2026 8:40 AM

Sigenergy India calls media & creative pitch?blur=25

While the size of the business remains undisclosed, the involvement of top-tier networks suggests a sizeable investment

Imran Fazal May 4, 2026 5:42 PM

Hoardings?blur=25

Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory

Imran Fazal May 4, 2026 8:33 AM

gaming?blur=25

The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations

Imran Fazal May 2, 2026 12:02 PM

MeitY?blur=25

Meanwhile, advertising for gambling and betting platforms continues to flood digital media, celebrity endorsements persist, and user acquisition campaigns show little sign of slowing down

Imran Fazal May 1, 2026 8:02 AM

Ram Jayaraman exits Mullen Lintas joins Target Creative Tech?blur=25

Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023

Imran Fazal Apr 30, 2026 8:13 PM

piracy?blur=25

Report findings are stark: what began as bootleg DVD rackets two decades ago has metastasised into a multi-billion-dollar transnational criminal infrastructure

Imran Fazal Apr 30, 2026 11:08 AM

JioStar, Google, Meta?blur=25

JioStar's growth as a revenue peer to Google India and Meta India reflects several structural trends reshaping India's media and advertising economy

Imran Fazal Apr 29, 2026 8:42 AM

IPTV racket busted?blur=25

Payments were routed domestically via QR codes to designated intermediaries, with no direct international transfers or cryptocurrency involvement

Imran Fazal Apr 29, 2026 7:54 AM

busted?blur=25

The illegal streaming network was functioning through a mobile application identified as Levyn

Imran Fazal Apr 28, 2026 4:20 PM

cricketers?blur=25

Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament

Imran Fazal Apr 28, 2026 7:54 AM

Angad Bhatia steps down as CEO Firstpost Creator18 to launch creator fund?blur=25

Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms

Imran Fazal Apr 27, 2026 10:53 AM

RMG real money gaming?blur=25

Legal experts say the missing refund safe harbour has left both consumers and companies exposed

Imran Fazal Apr 27, 2026 8:55 AM

Prasar Bharati?blur=25

As per the official notification, the upgrade introduces enhanced EPG services, including structured genre-based channel categorisation, Logical Channel Numbering & landing page integration

Imran Fazal Apr 24, 2026 12:18 PM

online gambling?blur=25

Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users

Imran Fazal Apr 24, 2026 9:10 AM

State polls?blur=25

Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties

Imran Fazal Apr 24, 2026 8:23 AM

Kolkata Police, Vedu, piracy app?blur=25

The piracy app generated revenue by displaying advertisements within the application, with ad supply facilitated through Unity Ads, an advertising network

Imran Fazal Apr 23, 2026 4:23 PM

Shashi Shekhar Vempati Resigns from BARC Board Amid Personal Reasons?blur=25

Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons

Imran Fazal Apr 23, 2026 12:15 PM

gaming?blur=25

The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming

Imran Fazal Apr 23, 2026 11:49 AM

Gaming?blur=25

Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation

Imran Fazal Apr 23, 2026 8:18 AM

gaming?blur=25

MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions

Imran Fazal Apr 22, 2026 6:25 PM

gaming?blur=25

Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories

Imran Fazal Apr 22, 2026 5:57 PM

gaming?blur=25

The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process

Imran Fazal Apr 22, 2026 4:49 PM

gaming?blur=25

Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI

Imran Fazal Apr 22, 2026 8:21 AM

ipl?blur=25

Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars

Imran Fazal Apr 21, 2026 7:28 PM

MIB?blur=25

Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns

Imran Fazal Apr 21, 2026 2:31 PM

betting?blur=25

Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight

Imran Fazal Apr 21, 2026 8:33 AM

WPP Creative appoints Hephzibah Pathak India CEO; to continue leading Ogilvy?blur=25

According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth

Imran Fazal Apr 20, 2026 10:43 PM

newspaper?blur=25

Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years

Imran Fazal Apr 20, 2026 9:41 AM

Creator economy?blur=25

Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure

Imran Fazal Apr 17, 2026 8:45 AM

Prasar Bharati?blur=25

The pubcaster has introduced revenue sharing, sponsored and gratis models to boost monetisation opportunities across 50 clusters nationwide

Imran Fazal Apr 15, 2026 8:52 AM

TV channels?blur=25

FAST ecosystem players including smart TV manufacturers, OS providers, and content aggregators argue that excessive regulation could stifle innovation in a nascent but consumer-friendly segment

Imran Fazal Apr 15, 2026 8:26 AM

Srinivasan Swamy?blur=25

Srinivasan Swamy, AAAI Chief and Executive Group Chairman of RK Swamy, also cautioned against the proliferation of multiple measurement systems

Imran Fazal Apr 14, 2026 10:19 AM

AMFI?blur=25

Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review

Imran Fazal Apr 13, 2026 2:33 PM

Srinivasan Swamy, RK Swamy, AAI?blur=25

Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry

Imran Fazal Apr 13, 2026 9:20 AM

Srinivasan Swamy, reverse auctions, RK Swamy, Advertising Agencies Association of India, AAAI?blur=25

The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches

Imran Fazal Apr 11, 2026 8:37 AM

MeitY extends deadline for feedback on Draft IT Rules Amendments to April 29?blur=25

The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules

Imran Fazal Apr 10, 2026 8:54 PM

WinZO?blur=25

ED questioned the company’s conduct, saying it claimed it could not pay salaries for three months while engaging multiple high-profile senior counsels

Imran Fazal Apr 10, 2026 1:02 PM

Publicis, Hashtag Orange, Uniqlo India?blur=25

The Japanese apparel major had, in January, invited agencies to pitch for its media business

Imran Fazal Apr 10, 2026 9:47 AM

Advertising Agencies Association of India?blur=25

Under the new structure, smaller agencies with revenues of up to ₹5 crore will pay an annual subscription of ₹15,000

Imran Fazal Apr 8, 2026 10:19 AM

TRP Policy 2026, MIB, TRAI, broadcasting sector?blur=25

While the new policy formally removes TRAI from the TV ratings ecosystem, stakeholders point out that the MIB has historically been the nodal authority in both letter and practice

Imran Fazal Apr 8, 2026 8:08 AM

court?blur=25

A division bench of Justice Anil Kshetrapal and Justice Amit Mahajan concluded hearings in the matter, which has been pending for over a decade and is now slated for final disposal

Imran Fazal Apr 7, 2026 3:03 PM

netflix?blur=25

The account is currently with Wavemaker—part of advertising conglomerate WPP

Imran Fazal Apr 7, 2026 1:59 PM

TVS Motor?blur=25

Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process

Imran Fazal Apr 7, 2026 12:27 PM

IPL betting?blur=25

Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks

Imran Fazal Apr 7, 2026 8:20 AM

Broadcasters?blur=25

Broadcasters point out that many channels available on such platforms may not adhere to Programme Code and Advertising Code requirements

Imran Fazal Apr 6, 2026 5:56 PM

TV?blur=25

The MIB had flagged that FAST services are being delivered through preloaded apps on smart TVs and operate on an advertising-led model without any registration or licensing framework

Imran Fazal Apr 6, 2026 5:25 PM

TRAI?blur=25

TRAI has identified a fourth emerging model involving websites and apps that aggregate global TV channels, some of which may not have regulatory approval for distribution in India

Imran Fazal Apr 6, 2026 4:54 PM

IPTV reacket?blur=25

900 member WhatsApp network busted; Police have frozen ₹20 lakh in a bank account belonging to an accused involved in handling financial transactions

Imran Fazal Apr 6, 2026 3:58 PM

Gameskraft | Reddit?blur=25

The lawsuit was part of a broader strategy often employed by companies to curb online defamation, particularly when content originates from anonymous or pseudonymous accounts

Imran Fazal Apr 6, 2026 12:44 PM

IPL 2026?blur=25

Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns

Imran Fazal Apr 6, 2026 9:02 AM

Prasar Bharati, spectrum dues, loan liabilities?blur=25

The disclosures indicate that while the broadcaster’s financial performance has improved in terms of revenue and surplus generation, it continues to carry significant legacy obligations

Imran Fazal Apr 3, 2026 8:39 AM

DD Free Dish?blur=25

Within the commercial revenue mix, DD Free Dish has outpaced traditional income streams such as advertising, sponsored programming and sale of archival content

Imran Fazal Apr 3, 2026 8:28 AM

Prasar Bharati?blur=25

As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report

Imran Fazal Apr 3, 2026 8:07 AM

JioStar?blur=25

For JioStar, ‘Tadka’ could serve as a testbed for new content-commerce models, especially as competition intensifies across streaming, social media, and short-video platforms

Imran Fazal Apr 2, 2026 1:40 PM

TV?blur=25

Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns

Imran Fazal Apr 2, 2026 9:23 AM

Gaming?blur=25

With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models

Imran Fazal Apr 2, 2026 9:10 AM

Ashwini Vaishnaw?blur=25

In the absence of a central mega studio plan, the onus of building physical production infrastructure is increasingly shifting to states

Imran Fazal Apr 1, 2026 3:42 PM

Dr. L. Murugan?blur=25

D2M technology enables the transmission of video, audio and data directly to mobile handsets using terrestrial broadcast infrastructure—eliminating reliance on SIM cards or mobile data networks

Imran Fazal Apr 1, 2026 1:05 PM

MIB?blur=25

As per the MIB, the sharpest enforcement activity occurred in 2022 and 2023, suggesting a period of heightened scrutiny as concerns around televised content escalated

Imran Fazal Apr 1, 2026 1:04 PM

TV?blur=25

Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far

Imran Fazal Apr 1, 2026 12:38 PM

Madison?blur=25

A top source confirmed to e4m that Havas is still engaged in discussions with Madison, indicating that the conversations remain open-ended and far from closure

Imran Fazal Mar 31, 2026 3:28 PM

court?blur=25

Documents related to lawsuits, with copies accessed by e4m, filed in the Delhi High Court show that the battle is intensifying in 2026

Imran Fazal Mar 31, 2026 9:34 AM