Date-wise News
Sirdeshpande has been associated with Mondelēz International since 2023
He previously served as Consumer Experience Lead - Chocolates Category
The petition raises serious concerns regarding the alleged use of addictive algorithmic mechanisms, including infinite scrolling, autoplay reels, personalised recommendations and behavioural profiling
Dheeraj brings over 25 years of cross-sector experience in corporate affairs, regulatory strategy and public policy
The Bootcamp will be held on 20th and 21st November 2026 at the AAAI Office, Mumbai
Previously, Mathur served as Senior Vice President & Group Head - Marketing & Digital Revenue
She previously served as Associate Director - Financial Reporting, Shared Services & Payroll Lead at PepsiCo India and South Asia
Mohit Rathi and Shubham Gupta elevated to Chief Marketing and Chief Technology Officers
The acquisition combines LiveRamp’s data collab platform with Epsilon’s identity capabilities, giving Publicis a stronger proposition in first-party data activation, measurement & agentic AI marketing
Are Indian brands paying for AI capabilities that fail to deliver? An analysis of AI washing, inflated vendor claims, marketing investments and the need for measurable results.
Brij Pahwa Nov 3, 2026 3:32 PM
Serial hospitality entrepreneur Kapil Chopra joins as an angel investor
The mandate covers creative strategy, content development and influencer-led communication for the company's established brands
The agency secures the top position in new business and features among the country’s top five media agencies by Overall Activity Volume
Guest Column: Rahul Khurana, Founder, ScaleMind Media and Few Found, writes trust is being unbundled. AI is moving it from relationships to proof that anyone, or anything, can check
Rahul Khurana Nov 3, 2026 3:04 PM
Halvorson moves into the role from his position as Kenvue’s Chief Digital and Marketing Officer, following the completion of the acquisition
Handoo moves to HCLTech after nearly seven years leading hyperscale sales at AdaniConneX
As per reports, the company is reportedly looking to redirect some of the savings towards film and TV programming, tech initiatives, theme parks and cruise business
JM Financial’s Manali Pilankar on reputation risks, storytelling with numbers, crisis response, AI in comms, agency vs corporate life, leadership, and comms earning its seat at the table
Ritika Upmanyu Nov 3, 2026 1:34 PM
Purkayastha moves into the role after leading brand strategy, communication and innovation for TRESemmé across South Asia at Unilever
The company looks to grow its flagship cricket strategy title, Hitwicket, to 100 million downloads within the next 3 years
Vijay Raj has been with the insights industry for three decades, including 26 years at Unilever
e4m Staff Nov 3, 2026 12:31 PM
Rampal returns to the group after more than three decades, having previously led its poultry and animal feed businesses.
e4m Staff Nov 3, 2026 12:23 PM
TV Today Network is selling its FM radio broadcasting business to Abhijit Realtors and Infraventures Private Limited for a total consideration of Rs 10 crore
e4m Staff Nov 3, 2026 12:16 PM
Nandika will lead the editorial team at 6TV Bharat's English-language digital news platform, launched in October
94% of Indian marketers plan to increase spending on sponsorships and events over the next 12–24 months, while 81% rate influencer and creator content as highly effective
e4m Staff Nov 3, 2026 11:50 AM
The Samsung Ads-Kantar study findings suggest that repeated exposure can strengthen brand awareness and preference - in categories involving complex or high-consideration purchase decisions
e4m Staff Nov 3, 2026 11:28 AM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, shares his 3 takeaways from the cyber attack that has hit Europe’s freezers and food storage
Sandeep Goyal Nov 3, 2026 10:49 AM
TurboAgents aims to bring integrated marketing capabilities to SMEs, entrepreneurs and boutique advertising agencies
e4m Staff Nov 3, 2026 10:42 AM
He moves to JM Financial from Tata Consultancy Services (TCS), where he spent five years as Specialist – Corporate Communications
e4m Staff Nov 3, 2026 10:30 AM
Two channels emerge as successful bidders for the November-March period, with the latest auction adding to the broadcaster's efforts to fill vacant MPEG-4 capacity
e4m Staff Nov 3, 2026 10:29 AM
He will oversee public relations mandates across the BFSI and renewable energy sectors
e4m Staff Nov 3, 2026 10:25 AM
Ludhiyani has been with Wipro Consumer Care and Lighting for nearly a decade
With automobiles, energy drinks and entertainment franchises entering mobile gaming, the industry is creating new advertising opportunities as brands seek deeper engagement with younger consumers
Imran Fazal Nov 3, 2026 9:34 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, examines society’s progress, calling for environmental responsibility, civic sense and conscious living
Yesudas S Pillai Nov 3, 2026 9:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores whether waterfront advtg in Mumbai can attract brands, deliver returns and emerge as a viable OOH medium
Ganapathy Viswanathan Nov 3, 2026 9:26 AM
Meta's ad revenue has reached 77% of Google's, with the two now generating almost identical quarterly revenues. But convergence raises questions about where digital advertising growth is coming from
Shantanu David Nov 3, 2026 9:25 AM
Sen brings over 16 years of experience across agency leadership, client partnerships and brand communications
As several companies report advertising growth outpacing revenue, the numbers raise questions about incremental returns, profitability and long-term demand creation
Sandhi Sarun Nov 3, 2026 9:06 AM
Jawa brings over 38 years of corporate and leadership experience across consumer businesses in India and international markets
If Instagram’s 90-minute videos ever carried ad breaks plus a paid ad-free tier, brand money could move into the story itself. A thought experiment
Aryendra Khan Nov 3, 2026 8:52 AM
Griha Atul has a career spanning 20 years across broadcast news, field reporting and editorial leadership
From sleek designs to bespoke jewellery, accessible collections & personalised outreach, brands are recalibrating festive marketing to address changing consumer preferences and considerations
Kanchan Srivastava Nov 3, 2026 8:29 AM
The Claude maker’s net loss fell sharply to $23.29 billion, but higher computing costs pushed the company back into an operating loss as revenue growth slowed from the previous quarter
Most recently, he served as Head of Marketing & Monetisation at VTION.AI