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As the superstar turns 61 on November 2, his enduring appeal to advertisers offers a glimpse into how celebrity branding has evolved in India
With premium CTV placements commanding festive price rise of up to 30% in some cases, advertisers are weighing the value of scarce inventory against measurable returns. Yet brands are not cutting back
As Microsoft and Amazon confront their own AI bills, the latest earnings season raises an uncomfortable question: can yesterday's business models afford tomorrow's ambitions?
The impact of broadcaster-led layoffs is expected to become more visible after Diwali, when networks are likely to begin implementing cost-cutting measures
Maharashtra Fisheries and Ports Development Minister Nitesh Rane’s clarification follows criticism from citizens, environmentalists and political leaders
Kanchan Srivastava 59 minutes ago
His experience spans media, advertising, technology, marketing and business development
Bavishi most recently served as Senior Manager, Corporate Development at Dream Sports
Most recently, he served as General Manager, Unilever Ice Cream, overseeing the Middle East, North Africa, Central Asia and Russia
Under the terms of the definitive merger agreement, which has been unanimously approved by Perion’s Board of Directors, the Company’s shareholders will receive cash consideration of $11.70 per share