Date-wise News
The Claude maker reported $16.3 billion in revenue for the first half of 2026, but its filing also laid bare the extraordinary costs and risks of competing at the frontier of AI
TRAI has proposed a one-year transition period from notification of the authorisation framework for existing application providers to obtain authorisation
Registered rating agencies will develop a methodology for measuring application-based linear television distribution after the proposed authorisation framework is finalised
The regulator has said the obligation binds broadcasters, not distribution platforms; compulsory carriage and set-top box rules also left out of the proposed regime for app-based live TV
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, shares his take on what the real test for a brand is
From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers
More distribution platforms are exploring audience measurement using return path data, with TAM handling the backend as the industry searches for alternatives amid the television ratings freeze
As Alphabet heads into earnings week, Google’s Personal Intelligence is using connected Gmail and Photos signals to shape AI Mode ads, while keeping underlying personal data hidden from advertisers
As brands invest in immersive activations, product trials and consumer experiences, the challenge is moving beyond visibility to establish what these investments deliver, say industry heads
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on PR professionals’ view that communication influences consumer behaviour, builds trust and strengthens brands
Ganapathy Viswanathan 1 day ago
