Grand Axis Global celebrates marketing innovation & excellence at MDME Awards in Dubai
Leading brands including Emirates NBD, Danube Properties, Lulu Retail, Kia, Garnier, Dabur International and Al-Futtaim BYD KSA feature among recognised organisations
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Published: Oct 26, 2026 2:33 PM | 2 min read
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- The inaugural Middle East Digital Marketing Excellence Awards (MDME Awards) 2026 took place on October 23 at Kempinski The Boulevard, Downtown Dubai, recognizing achievements in digital marketing and innovation across the region.
- The event honored notable organizations such as Emirates NBD, Danube Properties, and Kia Middle East & Africa, along with contributions from leading agencies like Publicis and Leo Burnett.
- H.E. Yaqoob Al Ali served as the Chief Guest, presenting awards to winners selected by a jury of senior industry professionals based on creativity and measurable results.
- Priyanka Bhadouria, CEO of Grand Axis Global, emphasized the awards' role in establishing a regional platform for celebrating marketing excellence and innovation in the Middle East.
Grand Axis Global hosted the inaugural Middle East Digital Marketing Excellence Awards (MDME Awards) 2026 on 23 October at Kempinski The Boulevard, Downtown Dubai, celebrating outstanding achievements in digital marketing, creativity, artificial intelligence, marketing technology and business transformation across the Middle East.
The ceremony brought together distinguished marketing leaders, senior executives, advertising agencies and technology innovators, recognising exceptional campaigns, innovative strategies and measurable business impact.
The awards recognised excellence across digital marketing, performance and growth, social media, customer engagement, creative innovation, AI and emerging technologies, digital transformation and agency leadership.
Prominent organisations featured among the recognised brands included Emirates NBD, Danube Properties, Lulu Retail, Al Ain Water, Mars, Al-Futtaim BYD KSA, Himalaya Wellness, Kia Middle East & Africa, Garnier, GAC Middle East, Dabur International, Orascom Development and Phoenix Hospitality Group.
The awards also celebrated contributions from leading agencies and technology-driven organisations, including Publicis, Leo Burnett, INNOCEAN Middle East & Africa, YKONE, BUZ Management & Marketing Consulting, GNEXT, Climaty AI, AdvantageGCC, Alternative.Agency, VIBRAND 360 and Media Mantra Global, among others.
The ceremony was graced by H.E. Yaqoob Al Ali, Executive Director & Private Advisor, Office of His Highness Sheikh Juma Bin Maktoum Al Maktoum, Dubai, as Chief Guest, who felicitated the winners alongside distinguished members of the Grand Jury Board.
The occasion was further distinguished by the presence of Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media and Businessworld, whose participation added significance to the celebration of marketing excellence and industry leadership
The winners were selected through a structured evaluation process conducted by senior industry professionals, recognising creativity, strategic excellence, innovation and measurable results.
Speaking on the occasion, Priyanka Bhadouria, Founder & CEO, Grand Axis Global, said, "The inaugural MDME Awards represent an important milestone in our vision to establish a credible regional platform celebrating marketing excellence. The participation of leading brands, agencies and technology innovators reflects the Middle East's remarkable progress in creativity, digital transformation and innovation. We look forward to building this into one of the region's most respected industry recognition platforms."
This edition was supported by MBR Group as Media Partner
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