John Abraham joins Indian Superbike League as strategic advisor
The actor-entrepreneur gears up for India’s first superbike league, lending his experience across motorcycles and business of sports
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Published: Oct 26, 2026 2:43 PM | 2 min read
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- The Indian Superbike League (ISBL) has appointed actor John Abraham as Strategic Advisor and launched a promotional film to promote superbike racing in India.
- John Abraham expressed his passion for motorcycles and his desire to support young Indian riders and engage a new generation of fans in motorcycle racing.
- Pranav Bakre, CEO of ISBL, emphasized the personal significance of the league and his goal to create opportunities for future racers while fostering excitement in the sport.
- Avi Jain, Managing Director of Dhuleva Group and Anchor Investor in ISBL, highlighted the ambition to develop a commercially sustainable league that attracts fans and partners over time.
The Indian Superbike League (ISBL) has roped in actor-entrepreneur John Abraham as Strategic Advisor.
The league also launched a promo film that introduces ISBL as the future of superbike racing in India.
Speaking about his association with ISBL, John Abraham, Strategic Advisor, Indian Superbike League, said, "Motorcycles have always been a deeply personal passion. Being a sports team owner has also taught me what it takes to turn belief into sustained commitment. ISBL brings those two parts of my life together. I want to help young Indian riders get the opportunities they deserve and share the thrill of motorcycle racing with a whole new generation of fans. It’s time to Get India Racing.”
Pranav Bakre, CEO, Indian Superbike League, said, “I come from a family of racers, so building ISBL is deeply personal. My ambition is to carry that legacy forward by creating something that opens doors for the next generation. I want people to feel the excitement of racing that has stayed with my family for decades. With racing at its heart, and music and culture bringing more people into its world, ISBL is how I want to make that happen.”
Avi Jain, Managing Director, Dhuleva Group and Anchor Investor, ISBL, said, “My passion for motoring draws me to racing. As an investor, what excites me is the opportunity to build a business around it that creates lasting value. With ISBL, our ambition is to build a premium, commercially sustainable league that fans return to and partners want to grow with, season after season.”
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