Authors
Rethinking Sports Marketing: Brands Expand Beyond Cricket in India?blur=25

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Industry Leaders Honor Atul Hegde's Legacy in Digital Marketing?blur=25

Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives

Sandhi Sarun Jul 7, 2026 4:47 PM

What India’s D2C founders want investors to know?blur=25

A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market

Sandhi Sarun Jul 7, 2026 9:12 AM