Date-wise News
Adidas employees challenge the company’s account of India technology layoffs, with internal chats raising questions over the scale of cuts, redeployment and leadership decisions.
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
As consumer discovery is moving from clicks and scrolls to conversations on AI platforms, brands are now rethinking ways to get discovered
Industry observers say Gen Z does not necessarily need another polished brand message and will remember the brand that allowed itself to become part of a joke
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure
The case has also expanded beyond the scope of competition investigations to include provisions of the CCI (General) Regulations, 2024, which govern the conduct of advocates during investigations
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move the need is to start meaningful associations
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Guest Column: Gour Gupta, Chairman of Tribes, writes that Brand Modi’s 25-year journey shows how consistency, storytelling and technology can sustain a powerful public identity