Advertising News India
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility
According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am
Under the mandate, Laqshya will manage branding and advertising across the airport, covering digital out-of-home (DOOH), traditional out-of-home (OOH), installations and other advertising format
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
The controversy began after a section of users objected to Kriti’s outfit in the ad
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
Here's a review of Bobby Pawar's writing, focusing on the poems, themes, language and the distinctive poetic voice
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
The court also clarified that no interim or ad-interim relief would be considered until the jurisdiction issue is decided
The dispute covers Urban Company’s Native M0, M1, M2, M1 Pro and M2 Pro purifiers
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
The suit, filed against Beco's parent company Kwick Living, alleges commercial disparagement, trademark infringement and passing off
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Maharashtra's FDA flags the campaign as possible surrogate promotion of banned Vimal Pan Masala, ordering the actors to pull the ad from all platforms they control
During his long tenure with dentsu, Iyer led several key businesses and agencies
His journey stands out for its continuity, institutional knowledge and sustained contribution to the organisation’s growth
Arnab Mitra, Founder and Managing Director, Liqvd Asia, writes why advertising is still arguing a case the country has already won
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
APAC reported an organic decline of 3.8% in the first half. Australia, China and Taiwan recorded declines, while India delivered organic growth
Goyal's response broadly challenges how she believes the AAAI should be governed
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
The London-listed advertising group saw its stock surge as much as 29% on the day it reported first-half earnings on August 6, marking one of its strongest single-day gains in decades
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
Philips Home has invited creative agencies with demonstrated experience in brand building, category creation and integrated campaign development
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant
Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant
In a social media post, Kartik Sharma, CEO of Omnicom Media India, reflected on his journey at Omnicom Media as he completes 6 years
In a social media post, Anita Kotwani, Senior Partner - Growth, at Zoo Media, has shared her thoughts on completing 5 months
Guest Column: Dr. Sandeep Goyal shares how Old Monk never advertised but had the the best media plan in the world
While Teads has not disclosed a specific damages claim, the filing seeks treble damages, punitive damages and restitution, with the final amount to be determined during trial proceedings
Industry leaders say the most valuable agency talent of the future will be those who orchestrate AI, data and creativity into distinctive ideas
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Celebrating Nirvik Singh means recognising the Indian leadership that professionalised agency business at home and earned authority across global markets
Industry insiders say the transaction has repeatedly missed internal timelines but there are positive signals of the deal between Havas and Madison likely to finalised by September
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association
Dr. Annurag Batra writes that AAAI must evolve from celebrating its past to actively shaping the future of India's advertising industry
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Dr Annurag Batra writes about the industry veterans, as e4m has learnt that they are the leading contenders for the award
Dr Annurag Batra writes why Dr. Sandeep Goyal’s remarkable journey as an adman, entrepreneur and industry voice merits the AAAI Lifetime Achievement Award
Celebrating an advertising veteran who documented an industry while quietly shaping it
Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation
According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President
The company spent Rs 739.22 cr on advertising and sales promotion during the fiscal, compared with Rs 694 cr in FY25
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order
Dr Annurag Batra writes about Shashi Sinha’s legacy, kindness and leadership, and why Shashi 2.0 marks a new beginning
As Shashi Sinha moves on from Omnicom Group, Prasoon Joshi, Chairman of Prasar Bharati, describes him as one of the key architects of India's media industry
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
As Shashi Sinha steps away from Omnicom, marketing expert Dr. Kushal Sanghvi bids farewell not just to a towering business leader, but to one of the most humble & influential mentors media has known
Josy Paul, Chairman, BBDO India, shares his thoughts on Shashi Sinha’s exit from Omnicom Group
Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan and Japan
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
Vikram Sakhuja, Group CEO of Madison Media & OOH, shares how Shashi Sinha’s strength lies in driving consensus and moving agendas
Sandeep Mehrotra, COO, Zee Entertainment Enterprises Ltd., says Shashi Sinha's legacy will not just be measured by the businesses he built, but by the countless leaders he shaped
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function
As Shashi Sinha moves on from Omnicom Group, Rajiv Dubey, Head of Media at Dabur India, terms him as one of the industry's most respected thought leaders
As Shashi Sinha moves on from Omnicom Group, Shubhranshu Singh describes the veteran’s journey beyond professional milestones
The development follows a recent business win where The Womb was brought on board by Accenture Song to handle the creative mandate for Wonder Cement
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative reset
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
The account will be managed from the agency’s Mumbai and Gurgaon offices
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance
From Tota's startup jargon to SRK's Hyundai homecoming, this week's ads prove substance still beats style, even when the style is dazzling
Happy birthday to a woman who has repeatedly transformed bold ideas into enduring cultural milestones
Industry experts say the bigger concern is not who wins, but the lack of transparency around how the winner is determined, with only a handful of people aware of the process
The company also reaffirmed its FY26 outlook, maintaining its expectation of organic net revenue growth in the range of 2.0 per cent to 3.0 per cent
The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability
SportVibes will join Havas Play in the Netherlands, expanding the network's capabilities across Benelux
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
The company attributed the improved outlook to sustained business momentum, strong regional performance and continued client demand across its global operations
The global advertising network streamlines operations, doubles down on AI and seeks to improve profitability amid a slowing ad market
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
Raj Nayak has been appointed as Chairman & Managing Director of Yaap Digital Limited
The company increased its spending on advertising & sales promotion by 28.5% in the quarter ended June 2026
The duties will be carried out through the Arena Media UK gaming team
The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems
Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy
The public broadcaster said the project is intended to transform underutilised public land into revenue-generating advertising assets
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
Suraj Nedungadi, AVP - Strategy at YAAP, shares how Atul gave him an opportunity when he was a fresher, nurtured his ideas, and shaped the professional he is today
At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up
Dr Annurag Batra remembers Atul Hegde as a visionary entrepreneur and a trusted friend whose warmth and generosity touched many lives
The Founder of Ackerman and former Chairman of Equus Red Cell has spent over three decades shaping Indian advertising, one story, one brand and one bold idea at a time
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
As Sourav Ganguly turns 54 today, we revisit the TVCs that captured his charisma, from Pepsi's emotional comeback story to his cheeky Google Googlies
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
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