Date-wise News

AAI?blur=25

The broader representation is intended to strengthen collaboration across the industry

e4m Staff 9 hours ago

Adam Gerhart Takes Role as WPP's Global Chief Client Officer?blur=25

Gerhart will join WPP’s Executive Committee and report to WPP’s Chief Operating Officer Devika Bulchandani

e4m Staff 10 hours ago

Nikhil Gandhi Launches VYYB AI?blur=25

Following leadership roles at TikTok, MX Player, Disney and Times Network, Gandhi ventures into entrepreneurship with a UAE-based AI company focused on sound, climate and scent

e4m Staff 12 hours ago

NMC's New Guidelines Impact Medical Influencers and Health Brands?blur=25

With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches

Shalinee Mishra 12 hours ago

Bhavna Imran Appointed Communications Leader at Vylor?blur=25

She takes on this role as Vylor begins operating as an independent, publicly traded company following its separation from Corteva

e4m Staff 13 hours ago

Rohit Chordia Joins Airtel as Group Chief Strategy Officer?blur=25

Chordia moves to Airtel from White Oak Capital Management

e4m Staff 13 hours ago

yaap?blur=25

A seasoned professional, Roy has been a part of the Indian advertising, marketing and media industry for over three decades

e4m Staff 16 hours ago

Rahul Roy Appointed Marketing Lead for SKF ISEAM Region?blur=25

His previous stints include roles at Publicis Media, WPP and Magnon Group

e4m Staff 16 hours ago

Rahul Kanwal Condemns Heckling of NDTV Reporters at Protests?blur=25

In a social media post, NDTV CEO and Editor-in-Chief Rahul Kanwal said protesters do their own cause a disservice when they target reporters covering demonstrations

e4m Staff 18 hours ago

Niranjan Dubey Appointed Executive Editor at IBC24?blur=25

He has appointed as Executive Editor and Digital Head

e4m Staff 18 hours ago

Maithili Mullick Joins Ulka as Executive Creative Director?blur=25

Maithili was associated with FCB Interface for 12 years

e4m Staff 19 hours ago

Bollywood Stars Boost Tile Adhesive Brands' Visibility?blur=25

Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan

Ganapathy Viswanathan 19 hours ago

Street Protests Fuel Growth for India's Digital Creators?blur=25

Here is a lowdown of how key digital commentators and on-ground voices fared during the recent Delhi protests

Shalinee Mishra 20 hours ago

How Thoughtful Design Makes Brands Stand Out and Connect?blur=25

From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.

Nicole Fernandes 21 hours ago

Understanding the Costs of Patient Acquisition in Healthcare Marketing?blur=25

With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices

Sandhi Sarun 21 hours ago

Brands Shift Focus to Approval Systems This Festive Season?blur=25

Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them

Shantanu David 22 hours ago

Bloomberg Media's Christine Cook Highlights India's Subscription Potential?blur=25

Bloomberg Media’s Global Chief Commercial Officer discusses India’s appetite for trusted journalism, opportunities for Indian brands, and the commercial potential of live events and video

Ruhail Amin 22 hours ago

How AI is Reshaping Learning for Future Business Leaders?blur=25

Guest Column: Senior business leader Taranjeet Singh explores how AI is reshaping early-career learning and asks whether businesses are nurturing future leaders or reducing their dependence on them

Taranjeet Singh 22 hours ago

Nikhil Mirchandani on the Future of Microdrama in India?blur=25

After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’

Kanchan Srivastava 22 hours ago

TRAI Reports Decline in Pay DTH Subscribers and FM Radio Revenue?blur=25

TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharply, and the pay-TV channel count has held steady

e4m Staff 22 hours ago

Gautam Gambhir Turns 45: A Unique Brand Endorser's Journey?blur=25

On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser

e4m Staff 22 hours ago

Publicis Media's LD Discusses Resilient Festive Ad Spending Trends?blur=25

FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das

Tasmayee Laha Roy 22 hours ago

Digital Advertising Soars 24.5% as TV Ad Activity Plummets 8.6%?blur=25

Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Imran Fazal 22 hours ago

Ithaca Holdings Acquires Bumble for $1.3 Billion in Cash Deal?blur=25

Upon closing the transaction, Ithaca Co-CEOs, Ravi Gupta and John Hegeman, will become Co-CEOs of Bumble

e4m Staff 23 hours ago