Date-wise News
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
Ganapathy Viswanathan 19 hours ago
After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’
Kanchan Srivastava 22 hours ago
FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das
Tasmayee Laha Roy 22 hours ago

























