Date-wise News

Manish Srivastava Takes Over as Resident Editor of NBT Lucknow?blur=25

Srivastava, who unearthed the ₹10,000-cr NRHM scam in 2012, takes charge of NBT Lucknow ahead of state elections after Sudhir Mishra's resignation

e4m Staff 20 hours ago

Sudhir Mishra Resigns as NBT Lucknow Resident Editor After 14 Years?blur=25

Mishra parted ways after nearly 14 years with the Times of India Group

e4m Staff 20 hours ago

Satyaki Ghosh: Celebrating 25 Years of Leadership in Consumer Brands?blur=25

Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years

e4m Staff 20 hours ago

Satyajit Sengupta: Celebrating a Media Career Shaping India's Landscape?blur=25

His career has taken him across distinct media portfolios and markets

e4m Staff 20 hours ago

Why Health Insurance Ads Are the Costliest in India?blur=25

Insurance clicks in India command some of the highest prices, with health and term insurance costing ₹500–3,000 per click amid intense competition and tight spending limits.

NATIVE CONTENT 22 hours ago

MRUCI's New CEO Aims to Revive IRS and Restore Trust in Media?blur=25

Dr. Annurag Batra writes on the road ahead for MRUCI as it seeks to revive IRS and establish a trusted readership currency for today’s media landscape

Annurag Batra 22 hours ago

Idiotic media?blur=25

A Step by Step Strategy for Transforming Standard Commercials into High Reach Online Content

NATIVE CONTENT 23 hours ago

Prasoon Joshi Highlights Indian Diaspora's Desire for Connection?blur=25

Joshi said Prasar Bharati needed to accelerate its adoption of technology and reach younger generations while maintaining a balance between entertainment and cultural responsibility

Imran Fazal 23 hours ago

Unlocking First-Party Data: Insights from Experts at e4m Summit?blur=25

The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’

e4m Desk 23 hours ago

JioStar's Ishan Chatterjee: 90% IPL Viewership in Regional Languages?blur=25

JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatterjee

e4m Staff 23 hours ago

Transforming Advertising: The Role of Context and Creativity in Capturing Attention?blur=25

Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for consumer attention.

e4m Staff 23 hours ago

Tucker Bounds Appointed to Lead Meta's Global Communications Strategy?blur=25

He has been part of the company’s communications leadership for several years and previously took on the responsibility of building Meta’s global public affairs team in 2022

e4m Staff 1 day ago

Broadcasters Warn of Ad Revenue Decline Amid BARC Blackout?blur=25

As the BARC blackout pressures linear TV, broadcasters rethink languages, formats and audience engagement in an age of infinite content

e4m Staff 1 day ago

Durga Puja: A Golden Opportunity for Brands in Kolkata 2026?blur=25

Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers

Dr Annurag Batra 1 day ago

India's Push for Accessible TV: A Call for Action by 2025?blur=25

Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes how TV accessibility standards is now about broadcast infrastructure upgradation

Brij Kothari 1 day ago

Arijit Sengupta Joins Mars as Marketing Leader for Snacking Division?blur=25

Arijit Sengupta is set to take on a marketing leadership role at Mars, where he will oversee the Snacking & Kellanova businesses, as per industry sources

Antora Chakraborty 1 day ago

Myntra's CMO Sunder Balasubramanian Steps Down After Four Years?blur=25

Balasubramanian has over 20 years of experience across consumer technology, FMCG and advertising

e4m Staff 1 day ago

Jai Lala to Discuss Media Intelligence at e4m Programmatic Summit?blur=25

Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'

e4m Desk 1 day ago

NVIDIA Unveils Open Agent Safety Platform to Enhance AI Security?blur=25

Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running agents

e4m Staff 1 day ago

Uday Shankar Urges Media to Strengthen India's Global Narrative?blur=25

At FICCI Frames 2026, the JioStar Vice Chairman said the role of media goes beyond news, with entertainment, sports, cinema and other formats shaping how India is imagined and understood

e4m Staff 1 day ago

ASCI Unveils New Guidelines for AI-Generated Advertising Content?blur=25

ASCI’s guidelines outline when advertisers must disclose the use of synthetically generated content and specify uses that are not permitted

e4m Staff 1 day ago

Kotak Life and DEPT Join Forces for AI-Driven Digital Transformation?blur=25

The collaboration will leverage an Agentic Development approach to expedite content migration and code development

e4m Staff 1 day ago

Dhiraj Adya Takes Charge as Worldwide Head of Advisor Relations at Tech Mahindra?blur=25

He will continue to play the additional role of COO, Tech Mahindra Global Chess League

e4m Staff 1 day ago

Uday Shankar Honored with Lifetime Achievement Award at FICCI FRAMES 2026?blur=25

JioStar Vice Chairman honoured for his contribution to Indian media and entertainment

e4m Staff 1 day ago

Komal Puri Appointed Marketing Lead for MongoDB India?blur=25

Prior to this, Komal Puri served as the Senior Director at Innovaccer

e4m Desk 1 day ago

MIB Addl secy Advocates for Accountability in Creator Economy?blur=25

At the FICCI event, the MIB Additional Secretary said virality does not necessarily translate into intellectual property ownership or long-term economic value

e4m Staff 1 day ago

K2 Communications Appoints Aditi Divekar as National Group Head?blur=25

She will leverage her experience in data-driven analysis, content and strategic communications to support client relationships and contribute to the agency's growth

e4m Staff 1 day ago

Prasar Bharati Pursues Global Telecom Partnerships for WAVES OTT Expansion?blur=25

The public broadcaster has outlined plans to appoint one or more partners for the international distribution and monetisation of WAVES

e4m Staff 1 day ago

Debasish Satapathy Takes Charge of E-Commerce at Levi Strauss & Co.?blur=25

Prior to this, Debasish Satapathy was with Flipkart as Category Management - Men’s Clothing – Spoyl

e4m Desk 1 day ago

Hashtag Orange Secures ₹60 Crore Media Mandate for Taco Bell?blur=25

The Delhi-based account is estimated to be worth around ₹60 crore

Neeta Nair 1 day ago

Nishtha Badhani Takes on Vice President Role at Rajasthan Patrika?blur=25

Prior to this, Nishtha Badhani was with JioStar as Associate Director

e4m Staff 1 day ago

Kevin Vaz Advocates for Regulatory Relief in Linear TV Broadcasting?blur=25

FICCI Media and Entertainment Committee chairman says broadcasters need a roadmap to reduce regulatory costs and reliable audience data to help advertisers plan campaigns

e4m Staff 1 day ago

Subarna RayChaudhuri Joins Red FM as West Head of Red Max Sales?blur=25

Prior to this, she served as Vice President of Sales at Zee Live

e4m Desk 1 day ago

Swagat Lakku Appointed Head of Corporate Communications at Arvind Limited?blur=25

He joins Arvind after a four-year stint with Welspun Living Limited

e4m Staff 1 day ago

Deepak Singh Joins OpenAI as Partner Director for India?blur=25

Deepak Singh is a seasoned professional with over 23 years of ENT experience

e4m Desk 1 day ago

Partha Ghosh Appointed EVP & Group Head of Communications at JSW Group?blur=25

He will take on the group-wide communications mandate at JSW, as the conglomerate continues to operate across sectors including steel, energy, infrastructure, automotive, paints and sports

e4m Staff 1 day ago

Sachin Bhatnagar Takes Charge as President of International Business at Luxor Group?blur=25

With over 30 years of rich experience, Sachin brings extensive expertise in building and scaling international businesses across multinational corporations

e4m Desk 1 day ago

Janak Sarda Elected President of IAA India Chapter for 2026-27?blur=25

Nandini Dias named Vice President, L V Navaneeth to serve as Honorary Secretary

e4m Staff 1 day ago

OpenAI Expands Partnerships with Indian Publishers for AI Collaboration?blur=25

Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans

Kanchan Srivastava 1 day ago

Brands Redefine Advertising: The Shift to Conversational Engagement?blur=25

As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends

Aryendra Khan 1 day ago

Opus Agency Expands APAC Leadership with New Senior Appointments?blur=25

The event marketing agency puts Erica Seo in charge of ASEAN and Charles Turner at the helm of ANZ

e4m Staff 1 day ago

TRAI's Regulatory Framework: Balancing Innovation in CTV Growth?blur=25

A broadcaster advocating regulation of FAST and ALTD said piracy and territorial restrictions would require particular attention under any proposed framework

Imran Fazal 1 day ago

Exploring the Future of the Virat Kohli Brand Beyond Cricket?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket

Ganapathy Viswanathan 1 day ago

Is Retail Media Overcrowding the Digital Shopping Experience??blur=25

Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth

Shantanu David 1 day ago

Countdown to e4m Real Time Programmatic Summit in Mumbai?blur=25

The fifth edition of the conference will be held on September 30 in Mumbai

e4m Desk 1 day ago

Laura Ryan Takes Helm as Chief Media Officer at WPP Media?blur=25

Laura Ryan joins WPP Media from IPG, where she served as Global CEO of Orion Worldwide

e4m Staff 1 day ago