Date-wise News
Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options
Shubhranshu Singh Oct 5, 2026 1:00 PM
Budhiraja has 14 years of experience across brand building, innovation and consumer insights
e4m Staff Oct 5, 2026 12:38 PM
Cherian moves into the customer marketing mandate after serving as Category Director at the company
e4m Staff Oct 5, 2026 11:52 AM
She is an alumna of MICA, making her latest move a return to the institution in a new capacity
e4m Staff Oct 5, 2026 11:43 AM
The tender has an estimated value of ₹32 lakh, including taxes, with the bid opening scheduled for October 22
e4m Staff Oct 5, 2026 11:09 AM
The list includes channels from some of the country's largest television networks, including Colors Kannada, Star Gold Select, Star Kiran, Star Vijay Super, Asianet Plus, among others
e4m Staff Oct 5, 2026 10:36 AM
Mehta joins from Telstra where he was Executive, Software Engineering & IT
e4m Staff Oct 5, 2026 10:26 AM
Sandipan Ghosh, CEO - Chocolates & Confectioneries, Lotus Chocolates at Reliance Consumer Products, discusses in a post the need for ‘moment-brand fit’ before brands turn heroic moments into marketing
Sandipan Ghosh Oct 5, 2026 9:25 AM
At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions about the effectiveness of industry forums
Imran Fazal Oct 5, 2026 9:19 AM
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic question for advertisers: who exactly saw the ad?
Shantanu David Oct 5, 2026 9:07 AM
Guest Column: Pradeep Menon M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes Dr Sandeep Goyal as AAAI president has exposure to both the client side and agency side
Pradeep Menon. M Oct 5, 2026 8:54 AM
India generates a fraction of the screen revenue seen in smaller, wealthier economies. Experts say growth will depend on converting audience scale into higher-value consumption & advertising
Kanchan Srivastava Oct 5, 2026 8:29 AM




















