Authors
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities
Pradeep Menon. M Feb 10, 2025 1:32 PM
Guest Column: Pradeep Menon. M, Co-founder of Blackswan (India) Ideations Pvt. Ltd., tells brands if the price threshold is raised without any product enhancements, customers may seek alternatives
Pradeep Menon. M Nov 4, 2024 12:38 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study
Pradeep Menon. M May 7, 2021 8:30 AM