Date-wise News
The new positioning includes a brand refresh, which features a contemporized version of its classic red logo
e4m Staff Feb 10, 2025 7:01 PM
This new approach blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper touchpoints, the agency said
e4m Staff Feb 10, 2025 6:34 PM
Abrar has in the past worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and Viral Fission
e4m Staff Feb 10, 2025 6:12 PM
Shubhodip Pal has previously held key leadership roles at organizations like Samsung, ABN Amro Bank, Hewlett Packard, Micromax, Balaji Motion Pictures and Revolt Motors
e4m Staff Feb 10, 2025 5:17 PM
Revenue from operations for the quarter ended 31 December 2024 was 21% higher at Rs 2,267 crore
e4m Staff Feb 10, 2025 4:37 PM
Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs
e4m Staff Feb 10, 2025 4:31 PM
The conclave will bring together Cabinet Ministers, political leaders, policy makers, cultural icons and spiritual guides
e4m Staff Feb 10, 2025 4:25 PM
Praveen Someshwar will be stepping down as Managing Director & Chief Executive Officer of HT with effect from February 28
e4m Staff Feb 10, 2025 4:18 PM
The exit from Cyronics Innovation Labs and JSR Dynamics realised ₹14.46 crore and ₹59.15 crore, respectively
e4m Staff Feb 10, 2025 3:46 PM
The film showcases how love transcends words and is communicated through expressions
e4m Staff Feb 10, 2025 3:39 PM
She has worked for the world’s leading firms – Capegemini India, HCL Corporation & Shiv Nadar Foundation, Max Life Insurance, TCS, and others
e4m Staff Feb 10, 2025 3:21 PM
Rahul Gangwani was earlier Editor-in-Chief of Lifestyle Asia India and digital editor at Filmfare
e4m Staff Feb 10, 2025 3:17 PM
Prior to this, Lori Conkling was with YouTube as Global Head of TV, Film & Sports Partnerships
Prior to this, Gemma Knox was with Pandora as Global Brand & Strategy Director
Last year Tata WPL emerged as the biggest ever women’s T20 event, growing 1.7X on Digital and 1.2X on TV
NATIVE CONTENT Feb 10, 2025 2:52 PM
Pallavi Goorha Kashyup, Founder, PG Comm, pens her tribute for veteran journalist Kalyan Kar
Pallavi Goorha Kashyup Feb 10, 2025 2:39 PM
Aanandita has previously worked for Mondelez, Spotify, Reckitt, Dabur, and more
e4m Staff Feb 10, 2025 2:06 PM
RR Kabel's branding will be featured on the ‘Right Chest’ of all KKR team kits during the season
e4m Staff Feb 10, 2025 2:05 PM
The company's income gas fallen from ₹1,058.6 crore in Q3 FY24 to ₹967.5 crore in Q3 FY25
e4m Staff Feb 10, 2025 1:38 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities
Pradeep Menon. M Feb 10, 2025 1:32 PM
Jackie Shroff's penchant for internet virality and his strong personal brand of sustainability and simplicity have made him a perfect fit for brands targeting GenZ and millennial audiences.
Soumya Gawri Feb 10, 2025 1:30 PM
The proposed investment will focus on developing AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models
e4m Staff Feb 10, 2025 1:19 PM
The ad shows Kapoor wear a boAt Rockerz 551 ANC Pro to avoid the inevitable cringe that accompanies Valentine's Day celebrations
e4m Staff Feb 10, 2025 1:05 PM
Interestingly, the ad has been made by human professionals with OpenAI’s Sora used for ideation
e4m Desk Feb 10, 2025 12:23 PM
Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing
e4m Staff Feb 10, 2025 11:59 AM
Neeraj Vyas moved out of Sony Pictures Networks India in August last year
e4m Staff Feb 10, 2025 11:54 AM
Jose Leon takes on the role of CEO, Retail Media Business as part of new leadership rejigs at Dentsu India
e4m Staff Feb 10, 2025 11:48 AM
The company's consolidated revenue from operations saw a 20.6% year-on-year increase
e4m Staff Feb 10, 2025 11:36 AM
Meta CEO Mark Zuckerberg had previously hinted at potential layoffs, citing performance standards
e4m Desk Feb 10, 2025 10:27 AM
The awards will recognise and celebrate marketing stories that have pushed boundaries, sparked powerful connections, and set new benchmarks for creativity and impact
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition
Shantomoy Ray Feb 10, 2025 9:12 AM
Sanjay Agarwal, MD, Century Ply, shares his vision for the brand’s evolution, the next big marketing idea, what lies ahead for the company, and more
Tasmayee Laha Roy Feb 10, 2025 9:12 AM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
The company’s digital revenues stand at Rs 15.4 crore in Q3FY25, constituting 26% of radio revenues, up from 13.4% in Q3 FY24
e4m Staff Feb 10, 2025 9:03 AM
As per the company’s filings on BSE, SEBI has approved the sale of Quint’s Hindi YouTube Channel to Shvaas Creations for an aggregate consideration of Rs 39.5 lakh
e4m Staff Feb 10, 2025 8:53 AM
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Chehneet Kaur Feb 10, 2025 8:47 AM
According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026
Shantanu David Feb 10, 2025 8:45 AM