OMD worldwide unveils new positioning
The new positioning includes a brand refresh, which features a contemporized version of its classic red logo
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Published: Feb 10, 2025 7:01 PM | 1 min read
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Omnicom Media Group agency OMD Worldwide has unveiled a new positioning.
According to media reports, the agency has positioned itself as a “the media partner with the vision, expertise, technology and scale to help brands deliver incremental sales and grow share in an increasingly dynamic business and consumer environment: We Create What’s Next.”
The new positioning includes a brand refresh, which features a contemporized version of its classic red logo.
Media reports quoted OMD CEO George Manas as saying “We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our global leadership position and legacy of innovation to reimagine how and where brands can win with consumers for the next decade.”
OMD India’s CEO, Anisha Iyer, was quoted as saying, “OMD’s new era is a bold reflection of who we are – creativity and innovation are in our DNA, and now, they power a repositioning that helps us transform our clients’ businesses creatively, culturally, and commercially. ‘We Create What’s Next’ isn’t just a statement; it’s the way our teams build together, dare to disrupt and rise to the occasion together, every step of the way.”
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