The new positioning includes a brand refresh, which features a contemporized version of its classic red logo

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In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more

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He takes over from Florian Adamski who was also elevated as CEO of Omnicom Media Group, succeeding Darly Simm who has been named as the COO of Omnicom Group

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