Authors
Zameer Kochar, Chief Marketing Officer, Angel One, on why the brand shifted its brand narrative and positioning to an investment tech-first, data-driven, innovative mentor
Simran Sabherwal May 13, 2026 9:23 AM
Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India, shares the brand’s plans to replicate offline experience online, with online sales to contribute approx. 40% of revenues by 2030
Simran Sabherwal Mar 26, 2026 8:55 AM
Ajay Maurya, Head–Category & Marketing at Mia by Tanishq, on the evolution of workwear jewellery to ‘life jewellery’, and how digital, omnichannel, culture-led storytelling are shaping the future
Simran Sabherwal Jan 13, 2026 9:10 AM
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 9:37 AM
Anurita Chopra, Chief Marketing Officer – India Subcontinent, Haleon, explains how the company’s approach focuses on building categories, not just brands
Simran Sabherwal Dec 15, 2025 9:11 AM
Rajesh Iyer, EVP & Portfolio General Manager - Business & Industry Solutions, HCLSoftware speaks on the importance of moving from an attention economy to trust economy, and AI’s future in marketing
Simran Sabherwal Dec 4, 2025 2:53 PM
Jyotiroop Barua, Business Head–Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving innovative on-ground activations and more
Simran Sabherwal Dec 3, 2025 1:14 PM
Sandeep Sarma, Associate Director, Marketing & PR. Xiaomi India, shares how brands Xiaomi, Redmi, and POCO complement each other
Simran Sabherwal Nov 8, 2025 10:00 AM
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more
Simran Sabherwal Oct 9, 2025 9:18 AM
NS Satish, President of Haier Appliances India, is optimistic this festive season, betting big on innovation and its target of crossing Rs 11,000 crores in revenues in FY26
Simran Sabherwal Oct 7, 2025 9:04 AM
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through smart media strategy, and more
Simran Sabherwal Sep 29, 2025 9:08 AM
Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited
Simran Sabherwal Sep 25, 2025 12:57 PM
Priyaah Sundaram, Head, VP, Customer Experience and Fulfilment, Cleartrip, shares how technology advancement and customer expectations have risen in parallel and mirror each other
Simran Sabherwal Sep 22, 2025 9:13 AM
In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods
Simran Sabherwal Sep 19, 2025 8:51 AM
Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more
Simran Sabherwal Sep 18, 2025 9:06 AM
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category
Simran Sabherwal Sep 12, 2025 9:02 AM
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Simran Sabherwal Sep 10, 2025 9:22 AM
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs initiatives for different groups and more
Simran Sabherwal Sep 5, 2025 9:10 AM
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media mix
Simran Sabherwal Sep 1, 2025 12:33 PM
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets are driving growth for the category
Simran Sabherwal Aug 21, 2025 1:25 PM
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for the confectionary major
Simran Sabherwal Aug 13, 2025 9:29 AM
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
Simran Sabherwal Jul 25, 2025 9:14 AM
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and more
Simran Sabherwal Jul 23, 2025 9:10 AM
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization drive, and more
Simran Sabherwal Jul 7, 2025 9:27 AM
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Simran Sabherwal Jul 4, 2025 2:02 PM
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Simran Sabherwal Jul 2, 2025 9:14 AM
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more
Simran Sabherwal Jul 1, 2025 8:06 AM
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans to capture the engagement and wedding market, and more
Simran Sabherwal Jun 25, 2025 7:56 AM
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year as a brand for Bandhan Life and much more
Simran Sabherwal Jun 18, 2025 12:55 PM
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
Simran Sabherwal Jun 18, 2025 11:29 AM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
Simran Sabherwal Jun 5, 2025 9:14 AM
Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural marketing and building of the blockbuster brand, Pulse
Simran Sabherwal May 26, 2025 9:00 AM
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
Simran Sabherwal May 21, 2025 9:00 AM
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more
Simran Sabherwal May 19, 2025 1:03 PM
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered market and more
Simran Sabherwal May 14, 2025 8:54 AM
Vineet Sharma, VP–Marketing and Trade Marketing, AB InBev India, on India being the 4th largest market globally for Budweiser, how scaling of mega brands is driven by consumer preferences and more
Simran Sabherwal May 12, 2025 9:26 AM
Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka Crypto Coach,’ and how it is driving growth and enabling category adoption
Simran Sabherwal May 6, 2025 9:24 AM
Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of driving education to bust myths, innovations, new launches and more
Simran Sabherwal May 2, 2025 12:11 PM
Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation
Simran Sabherwal Apr 25, 2025 8:46 AM
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Simran Sabherwal Apr 21, 2025 9:12 AM
Aditya Modak, Co-founder & Director, Gargi by P N Gadgil & Sons and COO & CFO, PNGS, tells us how the 193-year-old brand continues to remain relevant, and the road ahead
Simran Sabherwal Apr 14, 2025 9:06 AM
Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, shares how the realty major customises communication based on customers’ needs and more
Simran Sabherwal Apr 11, 2025 10:53 AM
Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at a time
Simran Sabherwal Apr 8, 2025 1:00 PM
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and more
Simran Sabherwal Apr 7, 2025 9:12 AM
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and penetration, and more
Simran Sabherwal Apr 3, 2025 8:38 AM
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
Simran Sabherwal Apr 1, 2025 1:54 PM
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
Simran Sabherwal Mar 18, 2025 12:28 PM
Sheetal Vanwari, CMO, Awfis Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in 2024
Simran Sabherwal Mar 12, 2025 1:39 PM
Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of life and cross-learnings from the wider Titan Company
Simran Sabherwal Mar 12, 2025 9:04 AM
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for India to win an Olympic Gold medal
Simran Sabherwal Mar 3, 2025 1:09 PM
Motilal Oswal Financial Services recently embarked on a brand identity revamp; Sandeep Walunj, Group CMO, MOFSL shares how the iconic identity is being reimagined in the context of today’s reality
Simran Sabherwal Feb 28, 2025 12:20 PM
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it is guaranteeing its consumers, ‘Double Bharosa’
Simran Sabherwal Feb 25, 2025 9:05 AM
Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ phrase, ‘soft launch’ in its Valentine’s Day campaign
Simran Sabherwal Feb 19, 2025 9:21 AM
Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal customers of Flipkart and Myntra
Simran Sabherwal Feb 17, 2025 11:24 AM
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Simran Sabherwal Feb 13, 2025 1:07 PM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more
Simran Sabherwal Feb 6, 2025 2:22 PM
Sridhar Balakrishnan, Group CEO – Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead and more
Simran Sabherwal Jan 22, 2025 9:02 AM
Ripal Chopda, CMO, The Sleep Company talks about delivering on the brand's promise of a good night’s sleep, tactical approaches for tie-ups, the brand's A2S ratio and more
Simran Sabherwal Jan 7, 2025 9:06 AM
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different audience segments
Simran Sabherwal Jan 6, 2025 2:58 PM
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
Simran Sabherwal Jan 3, 2025 11:56 AM
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is the perfect ambassador
Simran Sabherwal Dec 30, 2024 11:50 AM
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on responsible gaming and more
Simran Sabherwal Dec 27, 2024 9:06 AM
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on F&B and more
Simran Sabherwal Dec 26, 2024 9:12 AM
Sanya Runwal, Director - Marketing & Retail, Runwal Realty tells us why the luxury realty brand rebranded from Runwal to Runwal Realty, growth in the luxury segment, and more
Simran Sabherwal Dec 24, 2024 1:22 PM
Zoher Kapuswala, Marketing Head, Indian Subcontinent, Ferrero India tells us about moving beyond gifting space, innovations to drive growth in the Indian market and more
Simran Sabherwal Dec 24, 2024 9:17 AM
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
Simran Sabherwal Dec 23, 2024 9:15 AM
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II and Tier III towns
Simran Sabherwal Dec 18, 2024 12:29 PM
Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and logo, and more
Simran Sabherwal Dec 18, 2024 9:13 AM
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and more
Simran Sabherwal Dec 10, 2024 8:54 AM
Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, tells us why the company is betting on innovation
Simran Sabherwal Dec 9, 2024 1:37 PM
Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, tells us why the rice company is betting big on regional play, its increased market share and entering new categories
Simran Sabherwal Nov 29, 2024 8:54 AM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Simran Sabherwal Nov 11, 2024 9:18 AM
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and the role of content in their marketing
Simran Sabherwal Nov 5, 2024 9:28 AM
Ishan Bose, Chief Marketing Officer, KreditBee, shares how the financial platform aims to serve middle India with digital financial solutions
Simran Sabherwal Nov 4, 2024 12:44 PM
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
Simran Sabherwal Oct 31, 2024 8:21 AM
Dr Manu Nanda, Chief Marketing Officer, Stovekraft tells us about Pigeon’s latest campaign, the importance of being consumer-centric, innovative and affordable and more
Simran Sabherwal Oct 30, 2024 1:39 PM
Dr Ashish Bajaj, CMO, Narayana Health shares insights into the brand’s recent campaign, the importance of empathy and why the healthcare provider has ventured into the insurance space
Simran Sabherwal Oct 29, 2024 1:02 PM
Philip Royappan, General Manager - Marketing, Funskool discusses competition, the evolution of marketing and distribution post-COVID, and the growing relevance of toys for kids
Simran Sabherwal Oct 28, 2024 1:08 PM
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at the hyper localization level
Simran Sabherwal Oct 28, 2024 8:46 AM
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep' this year
Simran Sabherwal Oct 25, 2024 8:37 AM
Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company is betting big on India
Simran Sabherwal Oct 14, 2024 1:07 PM
In this edition of Pitch BrandTalk, Jithendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, shares insights on how does a brand continue to stay relevant for 124 years
Simran Sabherwal Oct 8, 2024 12:47 PM
Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for customers
Simran Sabherwal Sep 30, 2024 1:09 PM
Alok Arya, CMO, Equentis Wealth Advisory, shares how the company is looking to build a new category by allaying consumers’ fears of investments in the equity markets and more
Simran Sabherwal Sep 24, 2024 12:33 PM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Simran Sabherwal Aug 20, 2024 1:55 PM
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Simran Sabherwal Aug 20, 2024 9:28 AM
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Simran Sabherwal Jul 16, 2024 9:08 AM
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Simran Sabherwal Jun 25, 2024 9:19 AM
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
Simran Sabherwal Jun 24, 2024 8:14 AM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Simran Sabherwal Jun 21, 2024 12:26 PM
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
Simran Sabherwal Jun 21, 2024 9:05 AM
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
Simran Sabherwal Jun 20, 2024 9:10 AM
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
Simran Sabherwal Jun 20, 2024 8:58 AM
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Simran Sabherwal Jun 19, 2024 3:10 PM
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Simran Sabherwal Jun 19, 2024 2:23 PM
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Simran Sabherwal Jun 19, 2024 9:06 AM
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Simran Sabherwal Jun 18, 2024 12:56 PM
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
Simran Sabherwal Jun 18, 2024 8:45 AM
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Simran Sabherwal Jun 18, 2024 8:01 AM
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
Simran Sabherwal Jun 5, 2024 8:45 AM
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
Simran Sabherwal Jun 3, 2024 11:59 AM
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
Simran Sabherwal May 30, 2024 10:29 AM
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand
Simran Sabherwal May 24, 2024 11:22 AM
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
Simran Sabherwal May 23, 2024 12:46 PM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel strategy and more
Simran Sabherwal May 10, 2024 12:44 PM
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
Simran Sabherwal May 10, 2024 12:37 PM
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Simran Sabherwal May 3, 2024 8:35 AM
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
Simran Sabherwal Apr 24, 2024 8:43 AM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Simran Sabherwal Mar 20, 2024 1:08 PM
In our ongoing series, Pitch BrandTalk, Bhavana Mandon, Country Manager, The LEGO Group, India, shares highlights of the brand’s journey in India, how it taps into each child’s passion points and more
Simran Sabherwal Mar 18, 2024 2:20 PM
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
Simran Sabherwal Mar 13, 2024 9:02 AM
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Simran Sabherwal Feb 19, 2024 8:36 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync with its core TG – the Gen Zs and more
Simran Sabherwal Dec 26, 2023 8:48 AM
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry
Simran Sabherwal Dec 13, 2023 8:24 AM
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Simran Sabherwal Dec 11, 2023 2:25 PM
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in place, the digital platform will be among the top three
Simran Sabherwal Oct 19, 2023 8:22 AM
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
Simran Sabherwal Oct 11, 2023 2:31 PM
In an exclusive interaction with e4m, Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker, shares insights on the changes in the pitch process, client expectations and more
Simran Sabherwal Aug 14, 2023 8:19 AM
Brian Gleason, Chief Revenue Office, Criteo, tells us how brands can unlock and optimize the value of the commerce media ecosystem, and more
Simran Sabherwal Jun 24, 2023 7:41 AM
At Cannes Lions 2023, Gallagher, Chief Operating Officer - APAC, EssenceMediacom, highlights how the agency is looking to provide clients’ solutions, trends to watch out for, & more
Simran Sabherwal Jun 24, 2023 7:18 AM
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
Simran Sabherwal Jun 24, 2023 6:59 AM
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Simran Sabherwal Jun 22, 2023 1:55 PM
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio & Audio Lions
Simran Sabherwal Jun 22, 2023 12:28 PM
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions jury and her top picks
Simran Sabherwal Jun 22, 2023 8:42 AM
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
Simran Sabherwal Jun 21, 2023 12:59 PM
The CEO of IPSOS spoke exclusively to e4m at the ongoing Cannes Lions festival. He shared insights on market research, the company’s plans for India and much more
Simran Sabherwal Jun 21, 2023 8:38 AM
At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more
Simran Sabherwal Jun 20, 2023 1:44 PM
At Cannes Lions 2023, the Global CEO of Wavemaker spoke to e4m’s Simran Sabherwal on what it takes to be the ‘most-wanted agency’, the relationship with clients and more
Simran Sabherwal Jun 20, 2023 11:57 AM
Charlotte Bouilloux–Lafont, Deputy General Director, My Mother Agency, the global digital talent platform, says she is optimistic about the platform’s journey in India
Simran Sabherwal May 12, 2023 2:40 PM
At the recent CII Dakshin South India Media & Entertainment Summit 2023, industry stakeholders discussed the topic - The Big Opportunity in OTT: For Films & Originals
Simran Sabherwal Apr 24, 2023 10:45 AM
On the launch of sexual pleasure brand, MsChief, TTK Healthcare’s Vishal Vyas says that with India at the cusp of a sexual revolution, the brand is in good stead with three brands in their portfolio
Simran Sabherwal Apr 21, 2023 1:05 PM
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
Simran Sabherwal Apr 14, 2023 2:27 PM
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
Simran Sabherwal Apr 14, 2023 8:42 AM
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
Simran Sabherwal Apr 13, 2023 12:46 PM
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Simran Sabherwal Feb 23, 2023 12:56 PM
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
Simran Sabherwal Oct 13, 2022 8:59 AM
VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more
Simran Sabherwal May 23, 2022 9:10 AM