Date-wise News
One of Kanwal’s significant contributions to journalism has been the establishment of the Anti-Fake News War Room (AFWA)
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
Brij Pahwa Apr 3, 2025 7:24 PM
He joins 82.5 Communications in an internal group movement from Ogilvy India (North)
Prior to joining Equitas Small Finance Bank, Nuthalapadi served as Managing Director & Head of Centralized Controls Testing Execution at Citi Bank
The campaign beautifully portrays Shah Rukh Khan as the ultimate host and Zeenat Aman as the ever-graceful guest, creating a heartwarming and nostalgic ad
NATIVE CONTENT Apr 3, 2025 6:18 PM
Jain has been serving as Executive Director, driving innovation across brand, technology, and retail strategy
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
This alliance focuses on preparing the next generation of women players with the support needed to train, compete and thrive, unlocking a future of success in women’s hockey
OON, a dialectal for ONE in British English, is the brainchild of industry veteran Rekha Rao
The podcast aims to bring exclusive news, behind-the-scenes stories, and investigative journalism directly to viewers every week
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
Leveraging Ayush’s viral fame, Versuni strategically partnered with him to highlight the versatility of the Philips Air Fryer range
Athletes like Arshdeep bring the same focus and dedication to their game that VOX India puts into design, said the company
At the e4m PR & Corp Comm 40 under 40 2024, Paroma Roy Chowdhury delivered a keynote address
Kaushik Sarkar will spearhead Thoughtworks’ efforts to drive sustainable growth and strengthen client relationships across the region
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The U.S. NOC intends to ensure seamless coordination, rapid issue resolution, and real-time support for critical live operations—particularly in the news and sports sectors
In this role, she will handpick five winning Bourbon-inspired recipes on India's first-ever AI-powered recipe platform and bring them to life
The tools will help in boosting sales for eCommerce and retail businesses
The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement
The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
It features IPS office Kassey Suhita Anupam; Satish Natti, an engineer and founder of Gridaxon; and Goutam Surana, who leads ECO 365, an initiative for water conservation
At Jubilant Foodworks, she navigated the success of brands like Domino’s Pizza, Dunkin' Doughnuts, and Popeyes
e4m Staff Apr 3, 2025 12:59 PM
Prior to this, Rahul Lohiya was the Senior Lead – Strategy at the company
Pratilipi is an online literature platform, hosting over 15 million stories across more than 10 Indian languages
Liebherr’s latest campaign highlights smart innovations that simplify daily life
e4m Staff Apr 3, 2025 12:30 PM
Rajneesh has over two decades of experience across consumer marketing, brand strategy, and media
e4m Staff Apr 3, 2025 12:29 PM
As the face of Midea air conditioners, Rashmika Mandanna will be part of multimedia campaigns
e4m Staff Apr 3, 2025 12:20 PM
The performance marketing solutions company plans to go public in the next 3 years
e4m Staff Apr 3, 2025 12:05 PM
This year’s campaign took a humorous yet impactful approach to warn players about the risks of purchasing in-game currency (UC) from untrustworthy sources
e4m Staff Apr 3, 2025 11:37 AM
Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA
e4m Staff Apr 3, 2025 11:32 AM
Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer and retail model with natural and refillable products
e4m Staff Apr 3, 2025 10:43 AM
Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more
Shantanu David Apr 3, 2025 9:44 AM
Charu Budhiraja was previously working as a Creative Head at Warner Bros. Discovery
According to experts, even in the event of underperformance, the pre-release buzz and integrated campaigns ensure brands achieve significant mileage across platforms
Sunidhi Vijay Apr 3, 2025 9:17 AM
With India caught in the US tariff crosshairs, several Indian sectors that export to the country, such as textiles, auto, and agriculture will be bracing for impact
Shantanu David Apr 3, 2025 9:04 AM
Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking at a conference
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and penetration, and more
Simran Sabherwal Apr 3, 2025 8:38 AM
The account size is believed to be Rs 400 crore, industry sources told e4m
Kanchan Srivastava Apr 3, 2025 8:10 AM
Aroor confirmed the news through a social media post, expressing gratitude for the trust placed in him and excitement about building something special at his new organization