Ayush bakes a 'Prashant' in a Philips Air Fryer

Leveraging Ayush’s viral fame, Versuni strategically partnered with him to highlight the versatility of the Philips Air Fryer range

by e4m Staff
Published: Apr 3, 2025 3:44 PM | 2 min read

Philips domestic appliances has just launched their latest Air Fryer Campaign in collaboration with Ayush—the internet sensation known for his viral pronunciation of “croissant” as “Prashant.”

Leveraging Ayush’s viral fame, Versuni strategically partnered with him to highlight the versatility of the Philips Air Fryer range. More than just a convenient kitchen gadget, the air fryer is a culinary powerhouse, capable of baking, roasting, grilling, and crisping with precision. Through this lighthearted collaboration, the brand showcases how anyone can effortlessly bake a perfect croissant—or "Prashant"—in a Philips Air Fryer.

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In the engaging video, Ayush takes on the challenge of baking a croissant in the Philips Air Fryer, all while trying to pronounce the word correctly—with a little help from an AI tool. The video playfully demonstrates that air fryers aren’t just a convenient kitchen gadget; they are a game-changer for home cooking and baking.

Since its launch, the video has amassed over 200,000 views in just 20 hours, sparking conversations about the multifunctionality of air fryers.

Commenting on the collaboration, Pooja Baid, Chief Marketing Officer, Versuni India, said, "At Versuni, we are committed to reimagining everyday cooking experiences. This collaboration with Ayush is a fun yet meaningful way to show how the Philips Air Fryer goes beyond convenience—it empowers consumers to experiment, explore, and enjoy homemade meals with ease. The air fryer brings versatility to every kitchen, whether you’re making a crispy snack or a perfectly baked croissant, or “Prashant”.

Philips was the first to introduce air fryers to the Indian market in 2010 and has consistently led with cutting-edge innovations that redefine everyday consumer experiences. This campaign further underscores the brand’s commitment to making cooking more convenient, fun, and accessible for everyone.