Date-wise News
Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach
The FMCG giant prioritises marketing muscle amid input cost volatility, eyes strong returns from premium and digital-first portfolios
Promotes Ashutosh Munshi, Karishma Gupte, Vasudevan Rangarajan, Ashutosh Thatte and Pankaj Suri
Mahalingam has been associated with Aviva since July 2020, serving as an Independent Director on the Board
The Request for Proposal invites both integrated and/or digital creative agencies to participate in the process
The experience begins when users scan a QR code with their smartphone camera
Speaking to actress Shraddha Kapoor on Day 2 of the WAVES summit, Instagram Head Adam Mosseri called India a global powerhouse for creativity
In the past, Sengupta has held senior positions at prominent media houses
The member nations have agreed to collaborate on giving voice to traditions and heritage, while promoting creativity in era of AI
Mathur was earlier the Executive Vice President, Academics & Digital Content Strategy
Maanvi Rawlley expresses about her win at e4m PR & Corp Comm 30 under 30 Awards and future aspirations
To mark the beginning of the partnership, Harpic will be releasing a new TVC featuring Shah Rukh Khan, “Harpic Hai Na”
In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving forward initiatives that prioritise water conservation, digital innovation, and customer engagement
Renu Chipalkatti is a seasoned Fortune 20 executive with a proven track record of launching and scaling disruptive businesses to profitability
The Wire Program - now called BrandLink - will allow advertisers to align with editorial content from trusted publishers and creator voices
Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
In a short film starring acclaimed actor Sheeba Chaddha, AJIO brings together a self-help group of mothers of India’s most loved (and most distracted) influencers and comedians
e4m Staff May 2, 2025 12:37 PM
Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of driving education to bust myths, innovations, new launches and more
Simran Sabherwal May 2, 2025 12:11 PM
Prior to this, Pritika Shah was the Senior Vice President- Marketing & CRM at the company
On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
Aditi Gupta May 2, 2025 11:55 AM
In her new role, Jess Vultaggio will lead the creative excellence and marketing capabilities for North America
Prior to this, Kamia Wahi was with Dell Technologies as Global Marketing Lead, Integrated Campaigns - NA, EMEA, APJ
Sahil Sethi was the Senior Marketing Director at P&G Health Care India
Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, global partnerships, and creative empowerment
e4m Staff May 2, 2025 10:47 AM
In his new role, Arnav Sharma will be responsible for driving strategic initiatives through various collaborations
WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
e4m Staff May 2, 2025 10:07 AM
With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice for both brands and influencers alike
Shalinee Mishra May 2, 2025 9:15 AM
Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year
Indians lost over ₹11,000 crore to cyber crimes in the first half of the year. Here's how brands and their tech allies are now employing AI against AI-driven frauds
Shantanu David May 2, 2025 8:46 AM
At the inaugural WAVES Summit, YouTube CEO Neal Mohan hailed India as a rising "creator nation" and highlighted the country’s rapid growth as a global content powerhouse
In a candid chat with exchange4media on the sidelines of a panel discussion at WAVES summit, TRAI Chairman AK Lahoti said multiple rating agencies are the need of the hour
Aditi Gupta May 2, 2025 8:14 AM