'This award motivates me to dream bigger, embrace new challenges'

The PR industry is ever-evolving and one thing is clear about its future that young professionals are the new driving force of its growth, innovation, and success. As young professionals take the reins and enter the workforce, they bring with them new ways of thinking, communicating, and connecting with audiences. So, to honour the talented, new age talent of the PR & Comms industry, e4m launched the 4^th edition of PR & Corp Comm 30 under 30 Awards.

In this series, the winner of e4m PR & Corp Comm 30 under 30 Awards, Maanvi Rawlley, Senior Associate Corporate Communications, Air India Express talks about she feels about her win at the e4m PR & Corp Comm 30 under 30, how she plans to adapt and evolve, and impact she hopes to create in the next 5-10 years.

How does it feel to be recognised as one of the top 30 under 30 professionals in the PR and Communications industry, and what does this achievement mean to you?

Being recognised as one of the top 30 under 30 professionals is both humbling and exhilarating. It is a moment that reminds me of the countless hours, challenges, and victories that have helped me shape my journey so far. This milestone is not just about personal growth; it is also a reflection of the incredible mentors who guided me, people I have collaborated with, and the trust my organisation placed in me. It motivates me to dream bigger, embrace new challenges, and continue pushing boundaries to leave a meaningful and lasting impact on the PR and communications industry.  

What new trends and innovations would you expect to see in the PR and Communications industry in the next 5 years, and how do you plan to adapt and evolve to stay ahead?

The next five years will likely see the continued rise of AI and data-driven insights reshaping how we approach PR strategies. Personalisation will become even more critical, powered by advanced analytics to craft hyper-targeted campaigns. We can also anticipate a stronger emphasis on sustainability and social responsibility in brand narratives, as consumers demand authenticity.

To stay ahead, I plan to keep upskilling myself in digital tools and analytics, and stay attuned to evolving audience behaviors. Combining these with my storytelling abilities will enable me to create impactful and adaptive campaigns that resonate across platforms and demographics.

As a rising star in the industry, what skills or areas do you identify as crucial for your continued growth and success, and how do you plan to develop them?

Key skills I aim to refine include better brand communications, storytelling, and crisis communication management. As the industry becomes more dynamic, understanding audience psychology, emerging technologies, and effective cross-platform engagement will be paramount.

I plan to actively seek mentorship, and participate in industry forums to stay updated. Collaborating with cross-functional teams and working on diverse projects will also help me expand my skill set and develop a well-rounded perspective.

What impact do you hope to make in the PR and Communications industry in the next 5-10 years?

In the next 5-10 years, I hope to contribute to making the industry more inclusive, innovative, and authentic. My goal is to redefine how brands connect with their audiences by emphasising purpose-driven narratives and impactful storytelling.

I aspire to mentor young professionals, fostering a supportive ecosystem where creativity and collaboration thrive. By championing meaningful campaigns and adopting cutting-edge approaches, I hope to set benchmarks that inspire the next generation of communicators and reinforce the power of PR in driving positive societal change.