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For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg
Aditi Gupta Apr 27, 2026 9:19 AM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
As per the report, while Free TV added 4.5 million subscriptions, Connected TV grew by around 10 million, underlining a shift in consumption rather than a contraction of the medium
Aditi Gupta Mar 24, 2026 12:22 PM
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it can return to growth
Aditi Gupta Mar 24, 2026 9:41 AM
Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constraints
Aditi Gupta Mar 23, 2026 9:01 AM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
Industry leaders say AI is reshaping content creation, but success will hinge on balancing scale with audience trust
Aditi Gupta Mar 17, 2026 9:27 AM
Traditional television revenue is expected to increase from $9.9 billion in 2026 to $10.3 billion by 2030, indicating steady expansion
Aditi Gupta Mar 17, 2026 8:50 AM
While individual increases may appear incremental, the cumulative impact across networks is likely to be material
Aditi Gupta Mar 2, 2026 8:00 AM
The RIO announcements are likely to determine whether 2026 marks a broader tariff reset for the pay-TV industry, say experts
Aditi Gupta Feb 27, 2026 8:40 AM
The industry wrote to the government on 1 July 2025 and again on 22 September 2025, seeking urgent intervention and withdrawal of the disputed demands, but is yet to receive a response
Aditi Gupta Feb 25, 2026 8:53 AM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
According to sources, SPNI has filed a trademark for a Tamil channel, likely to be branded ‘Vizha’; expected to go on air later this year
Aditi Gupta Feb 10, 2026 2:56 PM
The quarter reflects a clear trend across television ecosystem: subscription revenues are proving more stable for broadcasters, while advertising remains uneven and closely tied to FMCG demand cycles
Aditi Gupta Feb 9, 2026 8:57 AM
Experts say the medium remains unmatched for scale, trust and mass storytelling — particularly in semi-urban and rural markets where household purchase decisions dominate
Aditi Gupta Feb 5, 2026 8:39 AM
According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 second spot
Aditi Gupta Feb 4, 2026 9:34 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Industry experts see early green shoots in December, but say the recovery remains gradual
Aditi Gupta Jan 27, 2026 9:00 AM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
Aditi Gupta Jan 22, 2026 8:25 AM
Sanghvi, who is the Executive Vice President and Head of Commercial, Procurement and Sustainability, will be with the company till March 31, sources have told e4m
Aditi Gupta Jan 21, 2026 6:59 PM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Aditi Gupta Jan 20, 2026 9:16 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Aditi Gupta Jan 16, 2026 9:18 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Aditi Gupta Jan 14, 2026 8:52 AM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Aditi Gupta Jan 8, 2026 9:23 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still struggling to balance scale with sustainable economics
Aditi Gupta Dec 25, 2025 9:04 AM
The final arguments on the issue are scheduled for hearing before the Supreme Court on January 27
Aditi Gupta Dec 22, 2025 3:55 PM
Notable figures such as Kevin Vaz, Gaurav Banerjee, Sanjog Gupta and several others took center stage, reinforcing the dynamism of India’s media ecosystem
Aditi Gupta Dec 22, 2025 8:38 AM
Industry experts say IPTV-led bundling can slow the bleeding, but only up to a point
Aditi Gupta Dec 17, 2025 8:26 AM
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable
Aditi Gupta Dec 12, 2025 9:44 AM
A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts
Aditi Gupta Dec 10, 2025 8:57 AM
This development comes as JioStar informed the ICC of its intent to withdraw from the agreement ahead of the ICC Men’s T20 World Cup next year
Aditi Gupta Dec 9, 2025 2:19 PM
According to a broadcaster, the change will unfairly punish broadcasters by erasing legitimate audience engagement
Aditi Gupta Dec 8, 2025 4:44 PM
According to sources, MSOs have raised concerns regarding the proposed inclusion of connected TV as a recognised viewing platform
Aditi Gupta Dec 6, 2025 9:15 AM
For most viewers in India, this acquisition will be more than an expanded library - it’s will be the merging of two eras - Old and New Hollywood
Aditi Gupta Dec 6, 2025 9:03 AM
With muted demand, falling CPRPs and digital competition rising, broadcasters say forced ad cuts could push the sector into deeper financial stress
Aditi Gupta Dec 5, 2025 9:31 AM
At the 12th CII Big Picture Summit, MIB Secretary Sanjay Jaju called on the industry to embrace new formats, new platforms and new modes of creative expression
Aditi Gupta Dec 1, 2025 1:07 PM
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
CTV home screen takeovers range from Rs 12L-Rs 30L for a day; Advertisers get premium front-door visibility along with trackable impressions and actions
Aditi Gupta Nov 24, 2025 8:50 AM
Industry experts say that while linear TV subscription is shrinking with fewer cable homes and operators reducing payouts, digital subscription is growing but not fast enough
Aditi Gupta Nov 20, 2025 9:13 AM
Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts
Aditi Gupta Nov 18, 2025 8:51 AM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 9:28 AM
From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith will remain divided unless TV matches digital’s speed & accountability
Aditi Gupta Nov 12, 2025 9:06 AM
For cable operators, these pages are a vital source of income, contributing nearly 15–20% of their total revenues, say industry experts
Aditi Gupta Nov 11, 2025 8:35 AM
Industry leaders say the proposed reforms could restore credibility and fairness in audience measurement, provided they are implemented effectively
Aditi Gupta Nov 7, 2025 8:59 AM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
For broadcasters like Zee, JioStar, Sun TV, and Sony, this has meant strengthening digital offerings, expanding subscription revenue streams, and investing in long-form content and sports properties
Aditi Gupta Oct 27, 2025 9:00 AM
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Aditi Gupta Oct 22, 2025 8:30 AM
Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to capture consumption across both linear and digital platforms
Aditi Gupta Oct 16, 2025 9:03 AM
WAVES has been designed to move beyond the limitations of linear broadcasting by supporting multiple audience strategies simultaneously, Gaurav Dwivedi told e4m
Aditi Gupta Oct 8, 2025 12:43 PM
Mrinalini Jain, Group Chief Development Officer, Banijay Asia and EndemolShine India, shares how content creation and brand integration are evolving at an unprecedented pace
Aditi Gupta Sep 26, 2025 5:46 PM
Sources say the big networks, who returned to the FTA space this year, are expected to eat into the revenue share of existing networks as they are estimated to make Rs 800 cr this year in ad revenue
Aditi Gupta Sep 25, 2025 8:49 AM
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
Ad placements on JioHotstar are priced at Rs 500-600 per CPM, say industry sources
Aditi Gupta Sep 16, 2025 9:06 AM
Next few years are likely to determine whether traditional satellite television can remain relevant as part of India’s media ecosystem, or whether it will be steadily sidelined by digital platforms
Aditi Gupta Sep 10, 2025 8:50 AM
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
While MIB argues removing restrictive clauses will invite innovation, competition, broadcasters and cable operators are warning that the changes risk compromising the credibility of the ratings system
Aditi Gupta Sep 8, 2025 8:52 AM
As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
Aditi Gupta Sep 3, 2025 8:23 AM
Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate
Aditi Gupta Aug 26, 2025 8:46 AM
According to sources, India News bagged the slot at the reserve price
Aditi Gupta Aug 22, 2025 6:02 PM
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
Aditi Gupta Aug 21, 2025 9:17 AM
Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms
Aditi Gupta Aug 19, 2025 8:44 AM
Red lights flashing for media sector as only 3 out of 10 listed companies report revenue growth in first quarter
Aditi Gupta Aug 14, 2025 8:55 AM
Alok Jain, one of the Cluster Heads for the Entertainment business at JioStar, says contrary to global narratives, in India, TV is not declining—it’s evolving and thriving
Aditi Gupta Aug 13, 2025 9:14 AM
While some believe that linear TV could benefit from adapting successful OTT shows, others argue that TV needs to dig deeper, taking creative risks and generating original content for its core base
Aditi Gupta Aug 6, 2025 9:07 AM
Experts hopeful of a turnaround ahead of Diwali as a good monsoon and last year’s tax benefits begin to show a trickle-down impact
Aditi Gupta Aug 5, 2025 9:14 AM
Ajit Varghese has stepped down from his role as Head of Revenue, Entertainment and International at JioStar
Aditi Gupta Jul 31, 2025 12:24 PM
Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle
Aditi Gupta Jul 30, 2025 9:05 AM
CEO Puneet Goenka said the company was holding to its earlier guidance of 8% advertising revenue growth for FY26, even though visibility on recovery remains limited
Aditi Gupta Jul 23, 2025 8:27 AM
Instead of depending on television alone, Zee is now building what it calls “complete customized solutions” for advertisers that go beyond just selling airtime
Aditi Gupta Jul 18, 2025 4:33 PM
Ajit Varghese, Head of Revenue, Entertainment & International, JioStar, tells e4m that the channel expects to secure around 10 sponsors by the show’s launch
Aditi Gupta Jul 15, 2025 10:07 AM
From reboots to repackaged dramas, broadcasters seem increasingly inclined to revisit the past rather than take creative risks with fresh ideas, say experts
Aditi Gupta Jul 10, 2025 9:13 AM
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with JioStar
Aditi Gupta Jul 2, 2025 8:26 AM
Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office performances; need content for collective viewing, say others
Aditi Gupta Jul 1, 2025 8:48 AM
The promoters are expected to infuse Rs 2,237 crore as part of this fundraising initiative, potentially increasing their stake in the company to 18.39%
Aditi Gupta Jun 30, 2025 2:56 PM
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper digital focus, a revamped brand identity
Aditi Gupta Jun 27, 2025 8:55 AM
In its latest investor presentation, ZEEL positions itself as the most profitable network, with a renewed focus on execution to stay strong in the evolving media landscape
Aditi Gupta Jun 24, 2025 3:58 PM
In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO 3.0 and new RIOs
Aditi Gupta Jun 20, 2025 8:55 AM
In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy
Aditi Gupta Jun 12, 2025 9:45 AM
AIDCF, in collaboration with Ernst & Young, has come up with a report that says in the last six years, around 76,000 LCOs have gone inactive
Aditi Gupta Jun 10, 2025 8:29 AM
Sanjiv Shankar, Addl Secy, Ministry of Consumer Affairs, said this at the launch of AIDCF-EY report
Aditi Gupta Jun 9, 2025 3:59 PM
Industry says the delay is not just bleeding DTH players dry but also triggering questions about policy responsiveness, regulatory friction, and whether MIB is weighing broader ecosystem implications
Aditi Gupta Jun 4, 2025 8:36 AM
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
Aditi Gupta May 27, 2025 8:37 AM
Wavemaker and ABP walked away with big honours on Day 1 at the Abbys
Aditi Gupta May 22, 2025 9:12 AM
This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its edge, say experts
Aditi Gupta May 19, 2025 9:01 AM
Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap expanding rural audience
Aditi Gupta May 15, 2025 8:24 AM
According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number that few media formats can claim today
Aditi Gupta May 14, 2025 9:19 AM
Swamy was the Managing Director and Chief Creative Officer of LS Digital
Aditi Gupta May 13, 2025 6:39 PM
The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal 2024
Aditi Gupta May 7, 2025 6:10 PM
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of sports broadcasting and live entertainment in India
Aditi Gupta May 6, 2025 4:10 PM
The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at $36.1 billion, outpacing India's GDP
Aditi Gupta May 6, 2025 8:53 AM
On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
Aditi Gupta May 2, 2025 11:55 AM
In a candid chat with exchange4media on the sidelines of a panel discussion at WAVES summit, TRAI Chairman AK Lahoti said multiple rating agencies are the need of the hour
Aditi Gupta May 2, 2025 8:14 AM
According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures
Aditi Gupta May 1, 2025 8:50 AM
Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build a sustainable revenue model
Aditi Gupta Apr 28, 2025 9:07 AM
As per sources, Banijay is exploring new possibilities for its marquee formats as fresh licensing cycles open doors for creative and commercial realignment
Aditi Gupta Apr 24, 2025 9:04 AM
Total rev of Network18 for Q4 FY24, which does not include Viacom18/TV18, stood at Rs 564.5 cr, down from Rs 2,580 cr in same quarter previous FY when Viacom18 & TV18 were the company’s subsidiary
Aditi Gupta Apr 19, 2025 8:26 AM
While some leaders shared that the summit will contribute greatly to the country's GDP, others pointed out that the spotlight will be on the power and potential of Indian storytelling
Aditi Gupta Apr 18, 2025 8:59 AM
Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue
Aditi Gupta Apr 17, 2025 8:49 AM
Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
Aditi Gupta Apr 14, 2025 8:47 AM
Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
Aditi Gupta Apr 7, 2025 9:14 AM
Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive
Aditi Gupta Apr 4, 2025 8:43 AM
According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% decline in total revenues in 2024
Aditi Gupta Mar 28, 2025 9:28 AM
At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust
Aditi Gupta Mar 28, 2025 8:25 AM
Cable operators argue that if broadcasters have the right to create bouquets, DPOs should have the flexibility to break them apart and offer more customized, consumer-friendly options
Aditi Gupta Mar 27, 2025 9:05 AM
Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they are purely speculative
Aditi Gupta Mar 26, 2025 9:22 AM
While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
Aditi Gupta Mar 26, 2025 8:36 AM
According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ₹1,500 crore and ₹ 1,600 crore
Aditi Gupta Mar 12, 2025 8:25 AM
Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional revenue stream
Aditi Gupta Mar 11, 2025 8:37 AM
Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and brands alike & more
Aditi Gupta Mar 7, 2025 1:33 PM
While the ad rates for India matches were in the range of ₹20-25 lakh per 10-second slot on TV, CTV rates stood at ₹10-15 lakh. On the digital side, ad rates were around ₹500 per CPM
Aditi Gupta Mar 7, 2025 8:45 AM
From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation, accessibility remains a powerful force
Aditi Gupta Mar 5, 2025 8:58 AM
e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market trends shaping IPL 2025
Aditi Gupta Mar 3, 2025 8:47 AM
While digital streaming is rapidly growing, Pay TV continues to hold its ground in India’s media ecosystem, especially in sports and premium entertainment categories, share industry heads
Aditi Gupta Feb 27, 2025 9:10 AM
Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences
Aditi Gupta Feb 25, 2025 8:32 AM
According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue
Aditi Gupta Feb 20, 2025 2:08 PM
With the Supreme Court also asking the govt about online content regulation, experts suggest the industry must brace for substantial regulatory changes
Aditi Gupta Feb 19, 2025 3:58 PM
JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability
Aditi Gupta Feb 17, 2025 9:24 AM
Media companies witnessed fluctuations in stock prices in the first week of February
Aditi Gupta Feb 8, 2025 9:20 AM
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, expectations for 2025 and more
Aditi Gupta Feb 7, 2025 8:54 AM
In this edition of TechTalk, Kartik Mehta, Head of Asia, Channel Factory, shares his thoughts on the evolving world of YouTube advertising, and more
Aditi Gupta Feb 6, 2025 9:39 AM
The sports segment in India is expected to turn profitable, contributing $9 million in operating income for FY25, the company said
Aditi Gupta Feb 6, 2025 8:41 AM
While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
Aditi Gupta Feb 5, 2025 9:00 AM
While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a calculated risk, shared experts
Aditi Gupta Jan 24, 2025 8:11 AM
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple of quarters
Aditi Gupta Jan 23, 2025 7:19 PM
Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Aditi Gupta Jan 22, 2025 9:03 AM
While some media stocks exhibited significant gains, others struggled to maintain upward momentum
Aditi Gupta Jan 18, 2025 9:04 AM
Broadcasters such as ZEEL, Star India, SPNI & Sun TV saw varying degrees of success over past 4 years, reflecting the critical role of content strategies, regulatory changes, and digital adaptation
Aditi Gupta Jan 17, 2025 8:56 AM
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
Aditi Gupta Jan 16, 2025 8:57 AM
Star India and Viacom18 (now JioStar), and SPNI are some of the names planning to pull out their channels from DD Free Dish, say sources
Aditi Gupta Jan 15, 2025 8:49 AM
While broadcast industry experts have justified the price hike as “reasonable”, sources said that cable industry players are upset and are mulling ways to challenge the revision
Aditi Gupta Jan 10, 2025 8:34 AM