Date-wise News
The agency won a total of 36 metals including 13 gold metals, 18 silver metals and 5 bronze metals across categories
The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and innovation
The brand also won a total of 12 metals, including 6 golds, 4 silver metals and 2 bronze metals, across categories
The agency won 10 gold metals, 7 silver and 3 bronze metals across categories for its outstanding work, creativity and innovation
While GroupM is Performance Marketing Network of the Year, Wavemaker gets Performance Marketing Agency of the Year title and Mondelez India is adjudged Performance Marketing Brand of the Year
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
Brij Pahwa Mar 7, 2025 7:21 PM
As the veteran actor turns a year older today, we take a look at his journey
As Goswami turns a year older today, we take a look at his inspiring journey
Shubhranshu Singh is currently serving as the Chief Marketing Officer of Tata Motors Commercial Vehicles Business
We celebrate the leadership of Minakshi Handa, Vice President Marketing at ITC Limited, on Women's Day 2025
We celebrate the leadership of Naiyya Saggi, the Co-Founder of the Good Glamm Group, on Women's Day 2025
On Women's Day, e4m celebrates the inspiring journey of Chandrika Jain
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
The new law may have raised eyebrows but experts say that it includes checks and balances to prevent arbitrary digital surveillance
On Women's Day, e4m celebrates the inspiring journey of Ruchira Jaitly
We celebrate the leadership of Aditi Mishra, the CEO of Lodestar UM, on Women's 2025
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
Celebrating the leadership of Anita Kotwani, CEO, dentsu media, South Asia on Women's Day 2025
Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and brands alike & more
Aditi Gupta Mar 7, 2025 1:33 PM
This Women’s Day, we celebrate the achievements of Vaishali Verma, CEO at Initiative India, who has been helping brands connect better with consumers for over 20 years
This Women’s Day, we track the career graph of Simi Sabhaney, Chief Growth Officer at dentsu International India
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy of sharing those moments with loved ones.
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
e4m Staff Mar 7, 2025 12:48 PM
e4m celebrates the achievements of Shilpi Kapoor, Chief Marketing Officer at Airtel Payments Bank, this Women's Day
e4m Staff Mar 7, 2025 12:43 PM
The hoardings are strategically placed across key neighbourhoods such as Walkeshwar, Worli, Kemps Corner, Mahim, Bandra, Santacruz, Juhu, Lower Parel, Vile Parle, Matunga, Goregaon and Mahalaxmi,
e4m Staff Mar 7, 2025 12:38 PM
The company bagged 2 silver metals and 1 bronze metals across categories
The International Women’s Day Special issue features an exclusive cover story on Cannes Award-winning filmmaker Payal Kapadia
e4m Staff Mar 7, 2025 12:26 PM
The agency bagged 2 silver metals and 1 bronze metals across categories
The company bagged 3 metals including 2 golds and 1 bronze for its outstanding work in the MarTech space
The agency bagged a total of 9 metals including 5 golds, 2 silver and 2 bronze metals across categories
Among the other key winners are Mobavenue, HDFC Sky by ReBid, Microsoft Copilot Lab and Cipla Med
Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance
The campaign has delivered 100% SOV across both Linear Television and Connected TV
e4m Staff Mar 7, 2025 11:30 AM
The expanded search and seizure powers could bring stricter financial oversight for influencers and content creators, many of whom operate through informal agreements and varied payment structures
e4m Staff Mar 7, 2025 11:18 AM
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Brij Pahwa Mar 7, 2025 10:31 AM
60 of ET Medialabs employees to work on McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities
As we celebrate Women’s Day, we look at how Joint Managing Director and Chief Creative Officer, Havas India, Anupama Ramaswamy, supports creativity and collaboration between diverse teams
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India
The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.
Jagruti Verma Mar 7, 2025 9:10 AM
This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025
While the ad rates for India matches were in the range of ₹20-25 lakh per 10-second slot on TV, CTV rates stood at ₹10-15 lakh. On the digital side, ad rates were around ₹500 per CPM
Aditi Gupta Mar 7, 2025 8:45 AM
Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content in native languages also has trust and credibility, say industry observers
Shantanu David Mar 7, 2025 8:38 AM
JioStar has also announced what sources describe as one of the best severance packages offered by any Indian company. Impacted employees stand to receive as much as 15 months of their salary
This Women's Day, we get to know more about Fundamental’s Pallavi Chakravarti who believes creativity in advertising is a basic need and not an indulgence
The awards will recognise campaigns that have created an impact on the performance marketing ecosystem through creativity and innovation