Minakshi Handa: The force driving ITC's marketing
We celebrate the leadership of Minakshi Handa, Vice President Marketing at ITC Limited, on Women's Day 2025
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Published: Mar 7, 2025 5:12 PM | 1 min read
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Minakshi Handa is a seasoned marketing professional currently serving as Vice President Marketing at ITC Limited. With over two decades of experience, she oversees fragrances, skincare, consumer insights, and direct-to-consumer operations in the personal care division. Handa's career journey includes significant roles at Marico Limited, where she led marketing for hair care and innovations, and managed the Saffola oils portfolio. Her experience also extends to Unilever, where she worked as a Brand Manager for Bru Coffee.
At ITC, Handa has been instrumental in driving consumer engagement and growth through customer-centric marketing strategies and D2C initiatives. She is recognized for her expertise in embedding AI and Generative AI in creative processes, emphasizing the need for efficiency and speed in digital advertising. Handa's leadership in marketing has contributed to ITC Personal Care's market presence and innovative approaches in the rapidly evolving digital landscape.
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