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Principal Correspondent
Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies
Jagruti Verma Apr 4, 2025 9:29 AM
In this edition of Tech Talk, Harvinderjit Singh Bhatia, Co-founder & CEO, Radiowalla, shares insights into how brands leverage in-store advertising to influence consumer behavior at the point of sale
Jagruti Verma Apr 2, 2025 9:08 AM
From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom
Jagruti Verma Apr 2, 2025 8:22 AM
Capping movie ticket prices boosts footfalls and the value of cinema ad inventory, but the operational costs of premium experiences remain a challenge for multiplexes
Jagruti Verma Mar 28, 2025 9:16 AM
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is firing up the cinema advertising momentum, filling the lull left after the success of Pushpa 2: The Rule
Jagruti Verma Mar 27, 2025 9:18 AM
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Jagruti Verma Mar 26, 2025 1:40 PM
Developers can run AI campaigns to target potential buyers with hyper-personalised offers and virtual experiences tailored to their preferences, say industry stakeholders
Jagruti Verma Mar 24, 2025 9:19 AM
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore per day, according to sources
Jagruti Verma Mar 24, 2025 9:15 AM
Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
Jagruti Verma Mar 24, 2025 8:42 AM
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Jagruti Verma Mar 19, 2025 8:48 AM
Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement
Jagruti Verma Mar 17, 2025 9:36 AM
From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and collaboration deals from brands
Jagruti Verma Mar 13, 2025 9:25 AM
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Jagruti Verma Mar 12, 2025 12:17 PM
Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades
Jagruti Verma Mar 12, 2025 8:58 AM
Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season
Jagruti Verma Mar 11, 2025 8:57 AM
Srividhya Srinivasan, Co-founder and Chief Customer Success & Innovation Officer, Amagi, on the need for women to be curious and persistent in pursuing a career in technology
Jagruti Verma Mar 8, 2025 9:23 AM
Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising at InMobi, highlights women's unique, team-focused leadership and how the industry can ease their path to top roles
Jagruti Verma Mar 8, 2025 7:38 AM
The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.
Jagruti Verma Mar 7, 2025 9:10 AM
Priya Subramani, VP & GM, Customer Experience Products at Freshworks, explains how SMBs can enrich customer experience with AI tools such as chatbots, sentiment detection, ticket categorisation, etc
Jagruti Verma Mar 5, 2025 9:07 AM
Shreya Sachdev, Associate Director and Head of Marketing at PUMA India, shares the brand’s intent to support athletes, foster social connections and move with the times
Jagruti Verma Mar 3, 2025 7:58 AM
While a section of moviegoers say they are losing leisure time to excessive promotional content, industry studies say viewers also acknowledge the influence of cinema ads on purchase decisions
Jagruti Verma Feb 28, 2025 8:44 AM
Sachin Sharma, Director, LinkedIn Marketing Solutions, India shares insights into how LinkedIn empowers marketers with data-driven insights to maximise revenue potential
Jagruti Verma Feb 26, 2025 8:46 AM
With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who find IPL expensive but want to connect with cricket audience
Jagruti Verma Feb 24, 2025 9:27 AM
42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium
Jagruti Verma Feb 21, 2025 8:58 AM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
Frank P Thomas previously held the position of Business Head and Director at Asianet News Network
Jagruti Verma Feb 20, 2025 11:57 AM
Salim Ali, CMO, Gupshup, shares insights into AI agents and how they redefine the AdTech capabilities that Indian brands can deploy to engage customers
Jagruti Verma Feb 19, 2025 12:07 PM
Currently serving as CEO of Asianxt Digital Technologies, Neeraj Kohli will now take on the additional responsibility of the business that runs their flagship Malayalam channel
Jagruti Verma Feb 18, 2025 8:10 AM
Vikas Nowal, CEO at Interspace Communications, shares insights on how AI, ML, AR, VR and programmatic buying are set to revolutionize DOOH advertising
Jagruti Verma Feb 17, 2025 9:31 AM
Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds
Jagruti Verma Feb 11, 2025 9:22 AM
According to dentsu-e4m Digital Advertising Reports 2025, Television AdEx saw a degrowth of 5.95%, Print 6.02% and Radio 7.44% even as Digital AdEx grew by 21.05% in 2024 over 2023
Jagruti Verma Feb 7, 2025 9:27 AM
'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth Gupta, GM- Marketing, Britannia Industries
Jagruti Verma Feb 5, 2025 8:37 AM
Amit Doshi was the Business Head for Biscuits, Creme Wafers and Salty Snacks
Jagruti Verma Feb 4, 2025 3:08 PM
FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India
Jagruti Verma Feb 3, 2025 9:10 AM
Industry leaders believe higher allocation of budget towards infrastructure in tier 2 and 3 cities and tax incentives would boost OOH ad revenues and accelerate innovation
Jagruti Verma Jan 31, 2025 9:45 AM
Dr Yogesh Lakhani, CMD, Bright Outdoor Media Limited on how aspirations and affluence are writing the next chapter of Mumbai’s OOH story against a dynamic, interactive and tech-driven backdrop
Jagruti Verma Jan 30, 2025 9:01 AM
Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with value-based content that resonates authentically
Jagruti Verma Jan 29, 2025 9:17 AM
In the latest edition of e4m TechTalk, Baskar Subramanian, Co-Founder & CEO, Amagi talks about how AI and ML have been transforming the media industry
Jagruti Verma Jan 29, 2025 9:13 AM
With ‘Nature Shapes Britannia’ creating a buzz around sustainability, the OOH industry is headed towards an eco-friendly and purpose-driven future
Jagruti Verma Jan 24, 2025 8:47 AM
In today’s e4m TechTalk series, Prady Kumaar, CEO & Co-Founder of NP Digital India, reveals how the company drives high ROI for brands in the short term while building long-term brand value
Jagruti Verma Jan 22, 2025 9:07 AM
Malayalam films see 104% growth in earnings at the box office over 2023, Gujarati films 66% and Telugu 4%, while Hindi cinema slips by 13%, states the report
Jagruti Verma Jan 20, 2025 9:23 AM
Standardised measurement can help OOH advertising attract larger ad budgets, securing a greater share of AdEx in India, says Shriranga Sudhakara, Founder & Managing Director of Vyoma Media
Jagruti Verma Jan 17, 2025 9:19 AM
Rajdeepak Das, Amitesh Rao, Paritosh Srivastava and Oindrila Roy will continue leading their teams at Leo Burnett and Publicis India through the global transition into Leo
Jagruti Verma Jan 16, 2025 8:31 AM
Shreesh Vurutha, Head of Product, PhonePe Ads shares a glimpse into the company’s consistent efforts to innovate, introduce and customise products for measurable impact
Jagruti Verma Jan 15, 2025 9:12 AM
FMCG, retail, paint, consumer durables, fashion, and jewellery brands continue to allocate significant ad budgets to join Pongal celebrations in Tamil Nadu
Jagruti Verma Jan 14, 2025 9:21 AM
Gaurav Jain, Chief Business Officer, ShareChat & Moj share how the company will be back to ‘build mode’ in 2025, expanding the company’s horizons in technology and innovation
Jagruti Verma Jan 9, 2025 5:36 PM
To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products
Jagruti Verma Jan 8, 2025 9:08 AM
While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases
Jagruti Verma Jan 3, 2025 8:56 AM
Industry heads say AI will become an integral part of the outdoor advertising landscape with tech delivering more precise and personalised experiences
Jagruti Verma Dec 30, 2024 8:44 AM
Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India
Jagruti Verma Dec 27, 2024 8:58 AM
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
Jagruti Verma Dec 26, 2024 9:16 AM
To thrive in Kerala, brands must embrace its diverse hyper-local cultural nuances, where each region is a unique market of its own, shared industry players
Jagruti Verma Dec 20, 2024 2:05 PM
From Flipkart Minutes, Myntra's M-Now & Amazon Tez, the city’s large base of consumers who love convenience allows it to be the testing ground of quick commerce innovations, say industry watchers
Jagruti Verma Dec 17, 2024 9:29 AM
The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven solutions
Chehneet Kaur & Jagruti Verma Dec 16, 2024 9:36 AM
Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram
Jagruti Verma Dec 13, 2024 9:34 AM
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Jagruti Verma Dec 11, 2024 8:40 AM
Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns
Jagruti Verma Dec 9, 2024 9:12 AM
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys
Jagruti Verma Dec 3, 2024 9:21 AM
Post-acquisition by NODWIN Gaming, Comic Con India is trying to attract more sponsors, create bigger experiential arenas, and bring together a broader range of pop culture fans
Jagruti Verma Dec 2, 2024 3:53 PM
Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players
Jagruti Verma Nov 29, 2024 8:59 AM
As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included Vettaiyan at Rs 173 cr & Lucky Bashkar at Rs 87 cr
Jagruti Verma Nov 27, 2024 9:20 AM
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region
Jagruti Verma Nov 26, 2024 9:33 AM
The constant supply, demand and consumption of content is stoking curiosities of consumers but can also add to the perils of digital addiction, say industry observers
Jagruti Verma Nov 22, 2024 9:24 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The Allu Arjun starrer set to release on December 5 will also feature 25 brands as in-film integrations
Jagruti Verma Nov 20, 2024 8:29 AM
Industry players shared regional & national brands took to print for local festivals with tailored promotions; current quarter saw strong ad spending
Jagruti Verma Nov 13, 2024 9:11 AM
Southern jewellers amp up strategic offers and design innovations to attract conscious buyers seeking versatile designs and counter the dampener of high gold rates
Jagruti Verma Oct 30, 2024 9:07 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Jagruti Verma Oct 24, 2024 9:00 AM