Date-wise News
Meta is also introducing keyword search in Instagram’s creator marketplace to provide more granularity when searching for a creator partner
e4m Staff Mar 26, 2025 7:01 PM
Given the excessive powers of the government to police and censor the media, the issue requires debate and consensus, they have said
e4m Staff Mar 26, 2025 6:34 PM
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
IWMBuzz has joined hands with Trends, Greenply, and Polycrol to bring the second edition of Bengal’s Most Stylish to life
e4m Staff Mar 26, 2025 5:24 PM
The show Kon Honar Maharashtracha Ladka Kirtankar is a tribute to the timeless art of spiritual storytelling
e4m Staff Mar 26, 2025 4:59 PM
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Brij Pahwa Mar 26, 2025 4:10 PM
With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale via the Chat inbox
NATIVE CONTENT Mar 26, 2025 3:36 PM
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
e4m Staff Mar 26, 2025 3:18 PM
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Chehneet Kaur Mar 26, 2025 2:21 PM
The summit will be held at the Bombay Stock Exchange, where Affle launched its IPO over 5 years ago
e4m Staff Mar 26, 2025 2:19 PM
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Jagruti Verma Mar 26, 2025 1:40 PM
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator Connect’ initiative
Shalinee Mishra Mar 26, 2025 1:39 PM
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
e4m Staff Mar 26, 2025 1:24 PM
Ayush, an emerging influencer, has shot to fame, attracting major brand collaborations from Netflix, Myntra, IKEA, Lakmé, mCaffeine, Swiggy, and Britannia
Shalinee Mishra Mar 26, 2025 1:07 PM
The project, spanning eight years, is expected to generate revenue exceeding ₹100 crore
e4m Staff Mar 26, 2025 12:33 PM
Shailesh Ranjan previously served as Input Head (Video Department – News & Info) at Jagran New Media
e4m Staff Mar 26, 2025 12:28 PM
Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company
e4m Desk Mar 26, 2025 12:14 PM
Prior to this, Pooja Maitra was the Deputy General Manager – Content & Communication at the National Skill Development Corporation
e4m Desk Mar 26, 2025 12:12 PM
The company has also appointed Shivan Bhargava as Director - Customer Experience
e4m Desk Mar 26, 2025 12:07 PM
According to Sebi, the firm used "exaggerated captions" on YouTube videos; marketing campaigns against regulatory body's code
e4m Staff Mar 26, 2025 11:50 AM
Mauro Porcini was the Senior Vice President and Chief Design Officer at the company and will step down from his role at the end of March 2025
e4m Desk Mar 26, 2025 11:30 AM
The agency will be responsible for both traditional and digital media mandates
e4m Staff Mar 26, 2025 10:41 AM
Under the new regulations, all SEBI-registered intermediaries must register on social media platforms using their email IDs and mobile numbers listed on SEBI's SI Portal
e4m Staff Mar 26, 2025 9:43 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than just think
Shantomoy Ray Mar 26, 2025 9:33 AM
The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts
Shantanu David Mar 26, 2025 9:27 AM
Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they are purely speculative
Aditi Gupta Mar 26, 2025 9:22 AM
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
e4m Staff Mar 26, 2025 9:03 AM
The respective industry association appears to evolve guidelines, advisories or negotiation parameters in the form of model agreements to secure the commercial interests of their members
While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
Aditi Gupta Mar 26, 2025 8:36 AM