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Senior correspondent
By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance
Shantanu David and Chehneet Kaur Apr 4, 2025 9:07 AM
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM
With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to provide brands with unprecedented transparency and actionable insights
Shantanu David and Chehneet Kaur Mar 17, 2025 9:14 AM