Date-wise News
Through this initiative, selected startups will receive expert guidance on purpose clarity, brand positioning, identity, and compelling storytelling—without the upfront financial burden
XForce is a no-sugar variant that promises the same strong taste the brand is known for
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Tiger Telly is designed as a full-service creative studio that collaborates with brands and creative partners through every stage of production
The book delves into the evolving role of India’s Prime Ministers through the lens of public discourse and governance.
This change will be effective from 10th April 2025, after the completion of the term of the current Managing Director, Bharat Puri
With five successful editions behind it, the India Kids Summit continues to be an industry game-changer
Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
Brij Pahwa Apr 4, 2025 1:19 PM
Guest Column: Mayank Sharma, Founding Partner, Creative Leader - Visuals, itch, writes on why colours matter in branding
e4m Staff Apr 4, 2025 12:51 PM
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
e4m Staff Apr 4, 2025 12:49 PM
Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined leadership
Gagandeep Bedi will report directly to Shivam Ranjan, Head of Marketing, Motorola Asia Pacific
e4m Staff Apr 4, 2025 12:37 PM
Prior to this, Ray Philip Pine was the Chief Marketing Officer, PH Beverages
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
e4m Staff Apr 4, 2025 12:24 PM
Arvind Iyer, Head of Marketing at Piramal Finance, on the approach to financial inclusion, challenges in serving Bharat, and catering to underserved customers
Simran Sabherwal & Ritika Raj Apr 4, 2025 11:42 AM
The fund-raising will be done through issuance of equity shares or convertible bonds apart from other equity-linked securities, the company has informed the exchanges
Arthur Hoeld was Executive Board member of Adidas, responsible for global sales until October 2024
Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies
Jagruti Verma Apr 4, 2025 9:29 AM
Gaurav Jain, CBO of ShareChat & Moj, talks about the ad spend surge in the IPL season, shifting toward a vernacular-first strategy and the rise of nano influencers among other things
Shalinee Mishra Apr 4, 2025 9:18 AM
By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance
Shantanu David and Chehneet Kaur Apr 4, 2025 9:07 AM
Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive
Aditi Gupta Apr 4, 2025 8:43 AM
The account size is believed to be Rs 100 crore, said sources
Kanchan Srivastava Apr 4, 2025 8:30 AM