Havas wins consolidation of media and creative for Carl Buddig 

Havas has announced its selection as the marketing agency of record to unlock transformative business growth for Carl Buddig & Company, the family-owned and operated manufacturer of meats and snack products such as Old Wisconsin and Kingsford. 

Through a fully integrated account, Havas will lead all media, creative, social, and digital efforts for Carl Buddig & Company including Buddig, Old Wisconsin including its new Yumbo brand, and more.  

This partnership will integrate creative storytelling with data-driven consumer journey mapping, social, and personalization, supported by end-to-end media planning and buying across channels. It will also incorporate shopper marketing strategies and retail media optimization, ensuring Carl Buddig connects with today’s consumers at every touchpoint.  

“As a family-owned company, our values and commitment to producing quality products have driven our continual growth,” said Matt Barlow, VP of Brand and Commerce Marketing for Buddig and Company. “However, we recognize we’re at a turning point for the brand and how we all consume media is constantly evolving, which is why it’s imperative to meet consumers with the right message, in the right medium, at the right time. Partnering with an agency that shares our values, like Havas, while having media and creative under one roof, gives us a transformative combination of creative excellence, scale, agility, and innovation that strengthens our brand and deepens our connection with consumers.” 

“By combining the power of our media, technology, and creative expertise through our Converged strategy, we are able to deliver meaningful solutions tailored to Carl Buddig’s business goals,” said Greg James, CEO, Havas Media Network North America. “As a cherished national brand that has proudly remained family-owned for four generations, Carl Buddig is a perfect partner for Havas, with our proven history of transforming legacy brands into market leaders supercharged by the latest data, technology and AI to build authentic consumer connections.” 

"We’re so incredibly excited to work with Carl Buddig as a true business partner across creative and media to help them unlock new opportunities for brand elevation, awareness, and growth,” said Kat Ott, President of Havas Chicago. 

The first work between Havas and Carl Buddig and Company debuts in Summer 2025.