Date-wise News
'CURV' is a 41x19 ft curved 4K LED high brightness display is designed to augment digital & 3D content to create an immersive effect that is visible from multiple angles across the atrium
e4m Staff Nov 26, 2024 5:55 PM
The two CEOs—Zepto's Aadit Palicha and Shaadi.com's Anupam Mittal—indulged in a light banter, sparking speculations about a possible partnership in the future
e4m Staff Nov 26, 2024 5:08 PM
LinkedIn's "The Business of Influence" study underscores the growing importance of video influencers in building brand credibility and awareness within the B2B space
e4m Staff Nov 26, 2024 4:03 PM
LinkedIn's 'The Business of Influence' study surveyed over 1,700 tech buyers from India, the US, and the UK, uncovering data about importance of video, events, and expert-led content in B2B marketing
e4m Staff Nov 26, 2024 3:52 PM
Guest Column: Bhavesh Talreja, Founder and CEO, Globale Media, writes on CTV’s exciting opportunities for advertisers and reshaping the ad tech industry
Bhavesh Talreja Nov 26, 2024 3:50 PM
With its slew of monetisation tools like super chats and memberships, YouTube has helped many creators like Gaurav Chaudhary, Bhuvan Bam and Nisha Madhulika turn their passions into profits
Shalinee Mishra Nov 26, 2024 3:25 PM
At the seventh edition of the mobile marketing conference, Shahad Anand, Business Head, Mediakart, will share insights on the topic ‘Concept of 3D Ads in Contextual Advertising’
99% of 100 ads reviewed were flagged for greenwashing, said ASCI's Half-Yearly Complaints Report 2024-25
e4m Staff Nov 26, 2024 2:50 PM
In this Luminaries series, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group. talks about why and how PR became his passion
Ritika Upmanyu Nov 26, 2024 2:22 PM
Rusk Media will leverage Thebes Ads’ advanced monetization tools and distribution network in the APAC region
e4m Staff Nov 26, 2024 1:55 PM
Sheveeta Hegde was earlier with Viniyard Films as Head of Monetisation and Brand Partnerships
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
Shashikant Ruia, Chairman and patriarch of the Ruia and Essar family, was 81
e4m Staff Nov 26, 2024 12:24 PM
Prior to this, Joao Braga was with Wunderman Thompson for over 4 years
e4m Desk Nov 26, 2024 11:17 AM
Vaishnav was appointed to the post by the Board of Directors of the company in December 2022
e4m Staff Nov 26, 2024 10:58 AM
For the mandate, Innocean India will work with Innocean headquarters in Korea
e4m Staff Nov 26, 2024 10:42 AM
The campaign leverages multiple media formats, from billboards, bus shelters, metro train wraps, to DOOH across Mumbai and Delhi NCR
e4m Staff Nov 26, 2024 10:24 AM
Omkar Nisal most recently served as the Senior Vice President and Managing Director of the UK and Ireland
e4m Staff Nov 26, 2024 10:23 AM
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region
Jagruti Verma Nov 26, 2024 9:33 AM
Retailers such as Flipkart, Nykaa and Croma have been offering exclusive offers on gadgets and fashion with eye-catching campaigns to get customer attention
Soumya Gawri Nov 26, 2024 9:24 AM
After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to scale up business amid tough competition
Kanchan Srivastava Nov 26, 2024 9:23 AM
Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters
Shantanu David Nov 26, 2024 9:12 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
Sumanta Datta, who joins ABP Network from Oxford University Press, spent 20 years with Coca-Cola in various leadership roles
e4m Staff Nov 26, 2024 8:50 AM