Date-wise News
The show accumulated 5.6 billion views across various social media platforms
Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj
In conjunction with the launch of Reborn, Zoya introduces its new logo
His earlier role was with Kimberly-Clark as Regional Chief Information Officer – APAC & GCC Head
BrandPulse Global will be led by industry veteran Mona Jain, as the Chief Growth Officer
Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states
The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR 20%) and paid search (CAGR 17%)
Through two mini films, the campaign by SouthFlix Media highlights that love isn’t just about fleeting connections—it’s about the little and grand gestures that truly make relationships flourish
As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 crore) of the Indian ad industry
The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer behaviour
Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
The campaign shows how Prestige Homes makes every home a place where goodbyes are rare and happiness is a constant
At 34% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025
The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this year
Beyond endorsing the brand, Hrithik Roshan has also invested in ‘Kitchens of EatFit’
The campaign integrates Kixx Engine Oil, showcasing it as the mechanic’s most trusted tool in ensuring long-lasting engine health
The advertising and sales promotion expense for the quarter stood at Rs 293 crore
The other woman leaders who were honoured include Subarna Nandy, Shivani Kashyap & Geetanjali Chugh, each of whom took home the silver metal
While Adrian Robertson and Aditya Khemka took home gold, Mohit Varshney walked away with a silver metal in the ‘CX Leader of the Year’ category
The network's 'Iss Baar Drugs Ki Haar’ campaign showcases a montage of India's sporting heroes set to the Grammy-winning singer's anthemic new song ‘Beautiful Day’
Among the key winners were Adrian Robertson, Aditya Khemka, Mohit Varshney, Archana Sinha and Shriti Malhotra
The ad films discuss issues like lengthy processes, lack of transparency, anxiety and mental stress involved with traditional processes and the complexities of credit score management
e4m Staff Feb 3, 2025 12:56 PM
He will continue in his role until March 31, 2025, to ensure a smooth transition
e4m Staff Feb 3, 2025 12:50 PM
In his new role, he will oversee Crisil’s India and Global PR and communication and manage CXO communications and media relations
e4m Staff Feb 3, 2025 12:26 PM
Prior to this, he held the role of Product Innovation Manager - Good Day.
Kunal Jeswani has been with Ogilvy since 2005 and prior to his stints in Singapore and Malaysia, he was CEO of Ogilvy India
X has accused the companies of colluding under the Global Alliance for Responsible Media to withhold billions in ad revenue following Elon Musk’s 2022 takeover
FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India
Jagruti Verma Feb 3, 2025 9:10 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why gamification has proven to be a game-changer in marketing
Shantomoy Ray Feb 3, 2025 9:00 AM
After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to be
Sandhya Raghavan Feb 3, 2025 8:57 AM
However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained marketing budgets, say some
According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League
Tasmayee Laha Roy Feb 3, 2025 8:49 AM
Aroor will continue as Senior Executive Editor and Anchor at India Today until end of February 2025
Ruhail Amin Feb 3, 2025 12:17 AM