Date-wise News
The ‘Kalyan Muhurat Bride: Celebrating Her’ campaign is now live across various platforms, including television and social media
e4m Staff Jan 17, 2025 7:11 PM
According to the new amendments to the Cable Television Network Rules, 1994, LCO registration certificates will now be issued in real-time
e4m Staff Jan 17, 2025 5:06 PM
As part of the partnership, Live Times will see Aidem Ventures leverage its sales strategies to generate higher ROI for advertisers with its network, research and technology
e4m Staff Jan 17, 2025 4:45 PM
With this collaboration, Frido seeks to strengthen its brand narrative
e4m Staff Jan 17, 2025 4:20 PM
Prior to joining IndiGo, she worked with PayU as Chief Brand and Communications Officer
e4m Staff Jan 17, 2025 3:56 PM
She has worked with numerous leading brands like Nokia, Uber, Spice Global and GE India
e4m Staff Jan 17, 2025 3:53 PM
Today’s Comms Pioneer series features Paroma Roy Chowdhury’s memorable experiences, contributions, and learnings in her three decades of journey in the PR & Comms industry
Ritika Upmanyu Jan 17, 2025 3:24 PM
The apex court has threatened contempt proceedings against states/UTs for failing to act against such ads
e4m Staff Jan 17, 2025 2:26 PM
The MIB flagship event is now expected to be held between the last week of April and the first week of May in Mumbai
e4m Staff Jan 17, 2025 2:17 PM
The ad film for Myntra’s genZ sub-brand shows the two legends locked in a game of throwing shade at each other while flexing their own achievements
e4m Staff Jan 17, 2025 2:15 PM
Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing domain this year
Ashish Nair Jan 17, 2025 2:13 PM
Minal Kasturia, National Sales Head, Sakal Group, recollects how Bhaskar Das fostered a culture of creativity and excellence
Minal Kasturia Jan 17, 2025 1:06 PM
This is Wondrlab’s seventh acquisition to date and its second in the technology domain
e4m Staff Jan 17, 2025 11:47 AM
Sundar Rajagopalan, Advisor-Mentor for startups and media cos, pays his tribute to media veteran Bhaskar Das
Sundar Rajagopalan Jan 17, 2025 11:32 AM
Brands like Giva, Shaadi.com, Zomato, and Bumble came out with moment marketing posts around the topic
Soumya Gawri Jan 17, 2025 11:13 AM
Saurabh Tyagi, Director - Brand & Marketing, Deepspatial Inc. recounts his ‘unforgettable interactions’ with Bhaskar Das
Saurabh Tyagi Jan 17, 2025 10:29 AM
At Viacom18, Nishant Gopalia led the digital media unit for sports vertical
e4m Staff Jan 17, 2025 10:21 AM
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
Soumya Gawri Jan 17, 2025 9:33 AM
The Jury Chair for the 11th edition of IMA is Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products
e4m Staff Jan 17, 2025 9:26 AM
As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million
e4m Staff Jan 17, 2025 9:22 AM
Standardised measurement can help OOH advertising attract larger ad budgets, securing a greater share of AdEx in India, says Shriranga Sudhakara, Founder & Managing Director of Vyoma Media
Jagruti Verma Jan 17, 2025 9:19 AM
Broadcasters such as ZEEL, Star India, SPNI & Sun TV saw varying degrees of success over past 4 years, reflecting the critical role of content strategies, regulatory changes, and digital adaptation
Aditi Gupta Jan 17, 2025 8:56 AM
With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
Shalinee Mishra Jan 17, 2025 8:52 AM
Elevate, Lyxel&Flamingo’s flagship event on January 17, features leading platforms and publishers, offering a glimpse into tools, insights, and strategies shaping modern marketing
NATIVE CONTENT Jan 17, 2025 8:34 AM
Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or Taproot & McGarryBowen, or is it surprisingly more accepting this time?
Neeta Nair Jan 17, 2025 8:15 AM