Zee Media ropes in Aditya Tandon as Chief Brand Officer- Campaign and IPs

Aditya Tandon was earlier with Network18

by e4m Staff
Published: Jan 17, 2025 4:52 PM | 1 min read

Zee Media has appointed Aditya Tandon as Chief Brand Officer-Campaign and IPs.

Aditya Tandon had previously been working for Network18 for nearly 12 years. He was responsible for the marketing of seven national and regional news channels of the Hindi cluster at Network18.

Aditya Tandon has over two decades of experience in the marketing and branding space. He has expertise in various areas such as brand management, strategy, planning, budgeting, project management, ATL, media planning, PR, events, digital marketing, BTL, outdoor advertising and research and operations.

Before 'Network18', Aditya Tandon has served twice in 'Asia Pacific Communication Associates'. From 2011 to 2013, he worked on promotional programs and digital projects for this brand. He also started his career with this organization in the year 1998.

Apart from this, he has also worked with 'Directi' as Director (Strategy and Marketing). There he was part of the team that launched bigrock.com and played a key role in setting up marketing operations.

Tandon has previously worked as DGM of Service Marketing Vertical at Videocon Mobile (June to December 2009). Prior to this, he has also worked as Chief Manager at Times of India for about a year. Apart from this, he has also been associated with Financial Express, where he was responsible for the brand's operations across India as Senior Brand Manager.