Gukesh & Vishy challenge each other in a one-upmanship match for Myntra's fwd
The ad film for Myntra’s genZ sub-brand shows the two legends locked in a game of throwing shade at each other while flexing their own achievements
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Published: Jan 17, 2025 2:15 PM | 1 min read
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In his first ad after becoming a world champion at 18, Indian chess grandmaster Gukesh Dommaraju engages in a battle of wits, trying to checkmate legendary chess master Viswanathan Anand. The ad film for Myntra’s genZ sub-brand FWD shows the two legends locked in a game of throwing shade at each other while flexing their own achievements.
The two have a go at each other, bragging about everything from their trophy count to their ages. At one point, Gukesh teaches a thing or two about the gen z lingo to his gen X rival. The film showcases their impeccable comedic timing and the lengths they would go to one-up each other.
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Back in December 2024, when Gukesh scripted history by defeating China’s Ding Liren to become the youngest world chess champion at 18.
Back then, he only had RBL Bank and Dairy Milk in his endorsement portfolio. Experts predicted the Chennai-born grandmaster will soon become a compelling figure in the world of brands, with an endorsement portfolio that could encompass a diverse range of categories, from airlines, consumer durables, and FMCG to IT and fintech companies.
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