‘D Gukesh. Remember the name!’ Brands, celebs revel in Grandmaster’s epic win

18-year-old Gukesh scripted history by beating reigning champion Ding Liren to become the youngest World Chess Champion

e4m by e4m Staff
Published: Dec 13, 2024 5:21 PM  | 5 min read
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The chess world has witnessed a new dawn with Gukesh Dommaraju, the 18-year-old prodigy, crowned as the youngest-ever World Chess Champion. His extraordinary achievement has sparked an outpouring of admiration across India, with notable leaders, celebrities, and brands celebrating his success.

The hashtag #GukeshDing trended widely on social media, symbolising Gukesh Dommaraju's monumental victory over reigning champion Ding Liren to become the youngest World Chess Champion. Fans, chess enthusiasts, and brands alike used the hashtag to celebrate Gukesh’s historic achievement. It encapsulated not only the thrilling gameplay but also the generational shift in chess as Gukesh's strategic brilliance marked a new era. The hashtag became a rallying point for national pride, with leaders, celebrities, and organisations amplifying it alongside their congratulatory messages. This digital wave further cemented Gukesh's status as a rising global icon and a source of inspiration for millions.

Prime Minister Narendra Modi hailed Gukesh’s victory as “historic and exemplary,” emphasising how the young champion has inspired millions to dream big. Congress leader Rahul Gandhi praised his grit and brilliance, along with Team India’s efforts at the Chess Olympiad. Virender Sehwag called Gukesh a “beauty” and described the win as a moment of pride and inspiration.

In the sporting arena, the Rajasthan Royals’ post showcased Gukesh’s aspiration to become the youngest champion, coupled with a heartfelt tribute, “Remember the name!” The Board of Control for Cricket in India (BCCI) shared his historic win, highlighting his victory over reigning champion Ding Liren at the 2024 FIDE World Chess Championship.

Gukesh’s influence has transcended chessboards, capturing the attention of global brands. KFC India succinctly tweeted, “58 moves, 1 word – Epic,” reflecting the swift brilliance of his victory. Max Fashion lauded him as the youngest king, celebrating his style and poise on and off the chessboard. JM Financial Group highlighted his forward-thinking approach, likening his mindset to the power of strategic moves in life.

RBL Bank also announced Gukesh as their brand ambassador, recognising his association with precision and strategic thinking, values that align closely with financial planning. Their CEO, R Subramaniakumar, remarked, “In life, as in chess, every move counts,” drawing parallels between Gukesh’s calculated gameplay and sound financial strategies.

Anand Mahindra, Chairman of Mahindra Group, shared an emotive tweet: “All of India is dancing with you at this moment!” Union Minister Smriti Irani congratulated Gukesh for carving his name into history and becoming a household name for perseverance and brilliance. Andhra Pradesh CM YS Jagan Mohan Reddy also expressed pride in Gukesh’s Telugu roots, calling him a beacon of inspiration for countless youngsters.

PhysicsWallah founder Alakh Pandey extended his congratulations with a thoughtful post, recognising Gukesh’s achievement as one of the brightest moments for the country.

Gukesh’s achievement has become more than a sporting milestone; it’s a testament to the heights that can be achieved with determination, foresight, and relentless practice. His partnerships with reputed brands and endorsements from notable figures reflect the far-reaching impact of his success.

India is celebrating more than a chess champion; it’s celebrating a symbol of youth empowerment, strategic brilliance, and a global icon in the making. Gukesh Dommaraju’s victory has truly united the country in pride, positioning him as a source of inspiration for generations to come.

Published On: Dec 13, 2024 5:21 PM