Hustle or Humour? How brands made light of the 90-hr work week chatter
Brands like Giva, Shaadi.com, Zomato, and Bumble came out with moment marketing posts around the topic
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Published: Jan 17, 2025 11:13 AM | 1 min read
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The internet recently buzzed with outrage, humour, and memes surrounding the 90-hour work week chatter, which quickly became the subject of many viral discussions.
The chatter was revolving Larsen & Toubro (L&T) Chairman SN Subrahmanyan talking about working 90 hours a week, including Sundays, to maintain competitiveness.
Brands turned this into a comedic moment. Marketers saw an opportunity to join the conversation with humour, taking a fun, playful approach to this trend.
Brands like Giva, Shaadi.com, Zomato, and Bumble jumped in, on social media offering witty takes, light-hearted responses, and clever one liners that tickled a funny bones in the audiences.
Let's see some of our favourite picks from these recent brand moment marketing posts.
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in case you don't have a wife, feel free to stare at your order arriving on the app
— zomato (@zomato) January 12, 2025
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