Frido joins hands with Kaizzen as its strategic communications partner

With this collaboration, Frido seeks to strengthen its brand narrative

by e4m Staff
Published: Jan 17, 2025 4:20 PM | 1 min read

Frido has joined hands with Kaizzen as its strategic communications partner to reinforce its mission of enhancing the everyday quality of life. Known for its research-driven, thoughtfully designed products, Frido continues to lead the way in improving comfort, posture, and mobility, bringing a sense of freedom and ease to households across India.

With this collaboration, Frido seeks to strengthen its brand narrative.

Sharing his vision for the partnership, Mr. Ganesh Sonawane, Founder and CEO of Frido, said, "At Frido, our mission is to make daily living effortless through thoughtfully designed products. Partnering with Kaizzen marks an important milestone in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for 100M+ Indians.”

On the association, Nikhil Pavithran, Chief Operating Officer at Kaizzen, stated, "Frido's dedication to transforming everyday living through innovation resonates strongly with our philosophy at Kaizzen. We are thrilled to partner with them on this journey, leveraging strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that not only establishes Frido as a leader in ergonomic living but also inspires a future where comfort and accessibility are universal priorities. This partnership underscores our commitment to driving innovation and creating lasting value for brands and their audiences."